📌 Core Information
🔹 Job Title: Group Product Marketing Manager, Shops
🔹 Company: Discord
🔹 Location: San Francisco Bay Area
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving the strategic vision for Discord's Shop to accelerate user adoption and drive revenue growth
- Collaborating with the Product team to develop a comprehensive roadmap for the Shop
- Leading go-to-market execution and establishing streamlined processes for content creation and promotion
- Managing and growing a small team of marketers
ASSUMPTION: This role requires a strategic mindset, strong operations skills, and experience in online retail or gaming merchandising to succeed.
📋 Key Responsibilities
✅ Drive the strategic vision for the Shop and collaborate with the Product team to develop a comprehensive roadmap that accelerates user adoption and drives revenue growth
✅ Own the content strategy and roadmap in partnership with the Business Development team, identifying third-party partnership opportunities and leading all co-marketing initiatives to amplify reach and impact
✅ Lead go-to-market execution for the Shop, establishing streamlined processes to accelerate content creation and promotion, ensuring alignment with our ambitious goals
✅ Partner with the product team to evolve our merchandising strategy, aiming to maximize awareness, adoption, and sales among users
✅ Manage and grow a small but mighty team of marketers
ASSUMPTION: This role requires strong leadership, project management, and problem-solving skills to manage multiple projects and teams effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of marketing experience in online retail, ecommerce, or gaming merchandising
Required Skills:
- Proven experience in strategic planning and execution
- Strong operations and project management skills
- Excellent communication and collaboration skills
- Familiarity with the gaming industry and its trends
- Ability to thrive in ambiguous environments and find solutions to complex problems
Preferred Skills:
- Experience with Discord or similar communication platforms
- Fluency in multiple languages
ASSUMPTION: Candidates with an entrepreneurial or start-up background may find this role particularly appealing due to its focus on growth and innovation.
💰 Compensation & Benefits
Salary Range: $256,000 to $288,000 USD per year (base salary only, does not include equity or benefits)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is based on the company's stated range and industry standards for similar roles. Benefits may include health insurance, retirement plans, and other perks.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on gaming communication and community building
Company Size: Medium (501-1,000 employees) - Large enough to have established teams and processes, but small enough for individual impact
Founded: 2015 - Discord has a relatively short history but has grown rapidly and made a significant impact on the gaming industry
Company Description:
- Discord is a popular communication platform used by over 200 million people every month, with a strong focus on the gaming community
- The company aims to make it easier and more fun for people to talk and hang out before, during, and after playing games
- Discord plays a uniquely important role in the future of gaming, bridging communities and facilitating connections between gamers
Company Specialties:
- Video Games
- Text Chat
- VOIP
Company Website: https://www.discord.com/
ASSUMPTION: Discord's focus on gaming and community building makes it an attractive option for candidates passionate about the gaming industry and fostering connections.
📊 Role Analysis
Career Level: Mid to Senior-level role, requiring significant experience in marketing and a proven track record of success
Reporting Structure: This role will likely report directly to the Head of Product or a similar executive, with the opportunity to manage a small team of marketers
Work Arrangement: On-site, with the expectation of working from the company's headquarters in San Francisco, California
Growth Opportunities:
- Potential to grow and develop the Shop team, taking on more responsibilities and expanding the product's reach
- Opportunity to collaborate with various teams across the company, gaining exposure to different aspects of Discord's business
- Possibility to advance to a more senior role, such as Director or Vice President of Product Marketing, as the company continues to grow
ASSUMPTION: This role offers significant growth potential, as Discord continues to expand its user base and explore new opportunities within the gaming industry.
🌍 Location & Work Environment
Office Type: Discord's headquarters is located in San Francisco, California, with a modern and collaborative work environment
Office Location(s): 444 De Haro St, San Francisco, CA 94107, US
Geographic Context:
- The San Francisco Bay Area is a vibrant and diverse region, home to numerous tech companies and a thriving gaming industry
- The area offers a wide range of cultural attractions, outdoor activities, and culinary experiences
- Living in the Bay Area can be expensive, with housing costs among the highest in the United States
Work Schedule: Full-time, with the expectation of working standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with some flexibility for remote work or adjusted hours as needed
ASSUMPTION: Candidates should be prepared for a fast-paced and dynamic work environment, with the potential for occasional overtime or weekend work to support key projects or events.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Behavioral and situational interviews to evaluate problem-solving skills, leadership, and strategic thinking
- Case study or project presentation to demonstrate understanding of the Shop and its potential
- Final interview with key stakeholders, such as the Head of Product or another senior executive
Key Assessment Areas:
- Strategic thinking and vision for the Shop's growth
- Leadership and team management skills
- Project management and operational excellence
- Industry knowledge and understanding of the gaming landscape
Application Tips:
- Highlight relevant experience in online retail, ecommerce, or gaming merchandising, with a focus on strategic planning and execution
- Demonstrate a strong understanding of Discord's platform and its role in the gaming community
- Prepare a compelling case study or project presentation that outlines your vision for the Shop's growth and success
- Tailor your resume and cover letter to emphasize your qualifications for this specific role and company
ATS Keywords: Marketing, Ecommerce, Gaming Merchandising, Product Marketing, Shop, Revenue Growth, Strategic Planning, Team Leadership, Project Management
ASSUMPTION: Applicants should be prepared for a competitive interview process, with a focus on assessing strategic thinking, leadership, and industry knowledge.
🛠️ Tools & Technologies
- Discord's internal communication and collaboration tools
- Project management software (e.g., Asana, Trello, or Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, or HubSpot)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva, or Sketch)
ASSUMPTION: Candidates should be comfortable using a range of marketing, project management, and design tools to support their work and collaborate effectively with team members.
👔 Cultural Fit Considerations
Company Values:
- User-focused
- Iterative and data-driven
- Open and inclusive
- Gamer-first
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous learning and improvement
- Committed to fostering a positive and inclusive work environment
Self-Assessment Questions:
- How do you embody Discord's user-focused and gamer-first values in your work?
- Describe a time when you had to adapt to a rapidly changing environment or pivot your strategy. How did you approach this challenge?
- How do you foster a collaborative and inclusive work environment, particularly when working with diverse teams or stakeholders?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Discord's values and their ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing a small but mighty team, requiring strong leadership and mentoring skills
- Balancing multiple projects and priorities, with a focus on strategic planning and execution
- Adapting to a rapidly changing gaming landscape and user preferences
- Working in a fast-paced and dynamic environment, with the potential for occasional overtime or weekend work
ASSUMPTION: Candidates should be prepared for a challenging and fast-paced work environment, with the opportunity to make a significant impact on Discord's Shop and its growth.
📈 Similar Roles Comparison
- This role is unique in its focus on driving the strategic vision and growth of Discord's Shop, with a strong emphasis on merchandising, content strategy, and go-to-market execution
- Similar roles in other companies may focus more on product management, user experience, or community building, rather than the specific aspects of merchandising and content strategy highlighted in this role
- Career paths for this role may include advancement to more senior roles within product marketing, such as Director or Vice President, or transition to other areas of the business, such as general management or operations
ASSUMPTION: Candidates should be prepared to highlight the unique aspects of this role and how their experience and skills make them a strong fit for driving the growth of Discord's Shop.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new content drop or partnership, including merchandising, content creation, and promotional activities
- Analyzing user data and market trends to identify new opportunities for Shop growth and expansion
- Managing a team to create and execute a high-profile marketing campaign, such as a product launch or event
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven growth and success in previous roles.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader strategy for Discord's Shop and its growth?
- What are the key priorities for the first 90 days in this role, and how can I make the most significant impact in this timeframe?
- How does Discord support the professional development and growth of its employees, particularly in marketing roles?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
- How does Discord foster a positive and inclusive work environment, particularly in a fast-paced and dynamic setting?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to driving the growth of Discord's Shop.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Discord's careers page
- Tailor your resume and cover letter to highlight your relevant experience in online retail, ecommerce, or gaming merchandising, with a focus on strategic planning and execution
- Prepare a compelling case study or project presentation that outlines your vision for the Shop's growth and success
- Follow up with a thank-you note within 24 hours of submitting your application, reiterating your interest in the role and expressing your enthusiasm for the opportunity to drive the growth of Discord's Shop
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
