Growth

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: OneCrew

🔹 Location: San Francisco, California, United States (Remote-friendly)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-31

🔹 Experience Level: Mid-Senior level (3-5+ years)

🔹 Remote Status: Hybrid (3+ days in-office weekly, occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Driving customer referrals and community growth for a fast-growing SaaS startup in the paving industry
• Developing and executing content marketing and SEO strategies to establish OneCrew as the industry authority
• Planning and executing trade show presence, customer roundtables, and industry events to showcase OneCrew's success
• Working closely with customers to create authentic marketing narratives and advocacy initiatives

ASSUMPTION: This role requires a generalist marketing background with a strong focus on customer engagement, content creation, and event planning. Experience in B2B SaaS or a high-growth startup is preferred.

📋 Key Responsibilities

✅ Build and execute referral programs, customer advocacy initiatives, and subcontractor networks to drive viral growth

✅ Create educational content (guides, case studies, tools) that positions OneCrew as the industry authority and attracts skeptical, results-oriented contractors

✅ Plan and execute trade show presence, customer roundtables, and industry events that establish OneCrew as the go-to solution and showcase customer success

✅ Work directly with customer advocates to create authentic marketing narratives and materials

✅ Measure and optimize marketing performance using analytics, automation tools, and data-driven decision-making

ASSUMPTION: This role requires strong project management skills, the ability to manage multiple initiatives simultaneously, and a customer-obsessed mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of marketing experience in a generalist role, ideally at a high-growth startup or B2B SaaS company

Required Skills:

• Proven track record building and executing successful content marketing and SEO strategies
• Experience with marketing analytics, automation tools, and performance measurement
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Demonstrated success working closely with customers to develop authentic marketing narratives

Preferred Skills:

• Experience with referral programs, community building, or industry event marketing

ASSUMPTION: Candidates with experience in the construction or paving industry may have a competitive advantage but is not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience level and industry standards for similar roles in San Francisco)

Benefits:

• Competitive salary with significant upside potential through generous early-stage equity
• Unlimited PTO
• Full medical, dental, and vision coverage (100% covered options available)
• Office perks: breakfast, weekly lunch, monthly team events
• The opportunity to build the marketing function from the ground up at a fast-growing company

Working Hours: Full-time (40 hours/week), with expected 3+ days in-office weekly and occasional travel for industry events

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in San Francisco. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: OneCrew operates in the paving industry, which is a $150B+ market still running on spreadsheets and whiteboards, presenting a significant opportunity for digital transformation and growth.

Company Size: OneCrew is a fast-growing startup with a small but dedicated team, offering a dynamic and collaborative work environment where your contributions will have a significant impact on the company's success.

Founded: Late 2022

Company Description:

• OneCrew is the leading unified platform helping paving contractors estimate accurately, manage crews effectively, and track profitability in real-time
• The company aims to eliminate the costly mistakes and wasted time that come from juggling multiple disconnected systems, providing a single source of truth to run entire operations
• OneCrew has built a customer base spanning the US and Canada with proven product-market fit and recently closed its Series A to accelerate growth

Company Specialties:

• Paving industry software
• Construction management
• Estimation and bidding tools
• Crew management and scheduling

Company Website: www.getonecrew.com

ASSUMPTION: OneCrew is well-positioned for growth in the paving industry, with a strong product-market fit and a dedicated team led by seasoned operators.

📊 Role Analysis

Career Level: Mid-Senior level (3-5+ years of experience)

Reporting Structure: This role reports directly to the CEO and works closely with the CTO and other team members to drive growth and marketing initiatives

Work Arrangement: Hybrid (3+ days in-office weekly, occasional travel for industry events)

Growth Opportunities:

• As the first dedicated marketing hire, this role offers significant growth potential as the company expands and the marketing team grows
• The opportunity to build the marketing function from the ground up and make a lasting impact on OneCrew's success
• Potential for career advancement into a leadership role as the company scales

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to shape OneCrew's marketing strategy and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: OneCrew's headquarters is located in San Francisco's Financial District (FiDi), with a modern and collaborative work environment

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem, offering ample networking opportunities and industry events
• The city is known for its diverse culture, food scene, and outdoor activities, providing a high quality of life for residents
• OneCrew's office is conveniently located in the FiDi, with easy access to public transportation and nearby amenities

Work Schedule: Full-time (40 hours/week), with expected 3+ days in-office weekly and occasional travel for industry events

ASSUMPTION: The work environment at OneCrew is dynamic, collaborative, and fast-paced, with a strong focus on customer success and company growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the CEO and/or other team members
• Case study or project presentation to demonstrate your approach to marketing challenges
• Final interview with the CEO to discuss the role, company, and growth opportunities

Key Assessment Areas:

• Marketing experience and expertise, with a focus on content marketing, SEO, and event planning
• Customer engagement and advocacy skills, with the ability to create authentic marketing narratives
• Project management skills and the ability to manage multiple initiatives simultaneously
• Data-driven decision-making and performance measurement

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, customer engagement skills, and relevant industry knowledge
• Prepare a case study or project presentation that demonstrates your approach to driving customer referrals, content marketing, and event planning
• Be ready to discuss your experience with marketing analytics, automation tools, and performance measurement
• Research OneCrew and the paving industry to show your enthusiasm for the role and understanding of the market

ATS Keywords: Marketing, Growth, Content Marketing, SEO, Event Planning, Customer Engagement, Referral Programs, Community Building, Project Management, Marketing Analytics, B2B SaaS, Startup

ASSUMPTION: The interview process at OneCrew is designed to assess your marketing expertise, customer engagement skills, and cultural fit, with a focus on your ability to drive growth and make a lasting impact on the company's success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Customer relationship management (CRM) tools (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies used at OneCrew may vary, but the role requires proficiency in marketing automation, SEO, project management, and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed: Prioritizing customer needs and feedback to drive product and marketing decisions
• Builder mindset: Embracing experimentation, iteration, and continuous improvement
• Startup DNA: Thriving in a fast-paced, dynamic environment where decisions directly impact company growth
• Results-driven: Measuring everything, using data to guide decisions, and clearly articulating the impact of marketing efforts on revenue

Work Style:

• Collaborative: Working closely with customers, team members, and other stakeholders to achieve common goals
• Adaptable: Embracing change and pivoting when necessary to optimize performance
• Data-driven: Using data and analytics to inform marketing strategies and measure success

Self-Assessment Questions:

• Do you have a proven track record of driving customer referrals and community growth in a B2B SaaS or startup environment?
• Are you comfortable working in a fast-paced, dynamic environment where your decisions directly impact company growth?
• Do you thrive in a collaborative work environment, with a strong focus on customer success and data-driven decision-making?

ASSUMPTION: OneCrew values candidates who are customer-obsessed, results-driven, and comfortable working in a fast-paced, dynamic environment with a strong focus on customer success and data-driven decision-making.

⚠️ Potential Challenges

• The paving industry is a traditional, relationship-driven market, requiring a strategic approach to customer engagement and marketing
• The role involves working with skeptical, results-oriented contractors who value practical insights over marketing fluff
• As the first dedicated marketing hire, the role requires building the marketing function from the ground up and navigating the unique challenges of a fast-growing startup
• Occasional travel for industry events may be required, which could disrupt personal schedules and routines

ASSUMPTION: The role presents unique challenges, but also offers significant opportunities for growth and impact, with the potential to shape OneCrew's marketing strategy and drive company success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on customer engagement, community building, and event planning, in addition to content marketing and SEO
• The role offers significant growth potential, as the first dedicated marketing hire at a fast-growing startup in the paving industry
• Career advancement opportunities are available as the company scales and the marketing team grows

ASSUMPTION: This role is unique in its focus on customer engagement, community building, and event planning, offering significant growth potential and career advancement opportunities in a fast-growing startup environment.

📝 Sample Projects

• Developing and executing a referral program that incentivizes satisfied customers to refer new business to OneCrew
• Creating a series of educational guides, case studies, and tools that position OneCrew as the industry authority and attract skeptical, results-oriented contractors
• Planning and executing a customer roundtable or industry event that showcases OneCrew's success and establishes the company as the go-to solution for paving contractors

ASSUMPTION: These sample projects are designed to demonstrate the candidate's ability to drive customer referrals, create engaging content, and plan and execute successful events, with a focus on measuring performance and optimizing results.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to customer engagement and advocacy, and how this role will contribute to that strategy?
• How does OneCrew measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
• What opportunities exist for career growth and advancement within the marketing team as the company scales?
• How does OneCrew support work-life balance, and what resources are available to help manage the occasional travel requirements for industry events?
• Can you provide examples of successful marketing campaigns or initiatives that OneCrew has executed in the past, and how this role will build upon that foundation?

ASSUMPTION: These key questions are designed to assess the company's approach to customer engagement, marketing measurement, career growth, work-life balance, and marketing strategy, providing insight into the role's responsibilities and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through OneCrew's careers page
• Tailor your resume and cover letter to highlight your marketing experience, customer engagement skills, and relevant industry knowledge
• Prepare a case study or project presentation that demonstrates your approach to driving customer referrals, content marketing, and event planning
• Be ready to discuss your experience with marketing analytics, automation tools, and performance measurement during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.