📌 Core Information
🔹 Job Title: Growth Analyst
🔹 Company: ixigo
🔹 Location: Gurugram, India
🔹 Job Type: Full-time
🔹 Category: Technology, Information and Internet
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing user behavior and campaign performance to identify growth opportunities
- Collaborating with marketing, product, and data teams to turn raw data into actionable growth strategies
- Building and maintaining dashboards and reports in BI tools
- Conducting A/B tests and experiments to evaluate growth initiatives
- Providing regular insights on customer acquisition, retention, churn, and LTV
ASSUMPTION: This role requires a strong analytical mindset and a data-driven approach to drive user acquisition, activation, retention, and revenue growth.
📋 Key Responsibilities
✅ Analyze user behavior, campaign performance, and funnel metrics to identify growth opportunities
✅ Build and maintain dashboards and reports in BI tools (e.g., Tableau, Power BI, Looker)
✅ Develop SQL queries to extract, clean, and aggregate large datasets from various sources
✅ Conduct A/B tests and experiments to evaluate growth initiatives and optimize performance
✅ Collaborate with marketing and product teams to design data-driven strategies
✅ Provide regular insights on customer acquisition, retention, churn, and LTV
✅ Support campaign measurement across paid and organic channels (email, search, social, etc.)
ASSUMPTION: This role requires a proactive approach to data analysis and a strong ability to communicate findings to stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline)
Experience: Minimum of 1-3 years of experience in a similar role
Required Skills:
- Advanced SQL and relational databases
- Proficiency in Tableau, Power BI, or Looker for data visualization and BI
- Expert-level Excel (pivot tables, macros, VBA is a plus)
- Familiarity with at least one scripting language (Python/R) for data cleaning, ETL tasks, and basic machine learning prototypes
- Hands-on experience with Clevertap and Firebase
Preferred Skills:
- Hands-on with marketing analytics tools (Google Analytics 4, Mixpanel, Clevertap)
- Basic understanding of programmatic ad platforms (DV360, Meta Ads API)
- Exposure to SQL-based data warehouses (Snowflake, BigQuery, Redshift)
ASSUMPTION: Candidates with experience in online travel or e-commerce industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Based on experience and market standards for similar roles in the Gurugram area)
Benefits:
- Health insurance
- Dental insurance
- Retirement savings plan
- Employee stock options
- Flexible work hours
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:30 AM to 6:30 PM IST)
ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in the Gurugram area. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ixigo operates in the competitive online travel industry, focusing on empowering Indian travelers with smarter travel decisions through AI and data-driven innovations.
Company Size: ixigo has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: ixigo was launched in 2007 by Aloke Bajpai and Rajnish Kumar, with a mission to simplify travel planning and booking for Indian travelers.
Company Description:
- ixigo is a technology company focused on empowering Indian travelers to plan, book, and manage their trips across rail, air, buses, and hotels.
- The company uses artificial intelligence, machine learning, and data science-led innovations to provide smarter travel decisions on its OTA platforms, including websites and mobile applications.
- ixigo acquired ConfirmTkt and AbhiBus in 2021, expanding its services and user base.
Company Specialties:
- Online travel
- Travel information
- Domestic & international air tickets
- Domestic & international hotel bookings
- Bus tickets across India
- Train tickets across India
- AI trip planner
Company Website: ixigo.com
ASSUMPTION: ixigo's focus on data-driven decision-making and AI-powered innovations makes it an attractive employer for growth-oriented professionals.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals seeking to grow in the data analysis and growth hacking domains.
Reporting Structure: The Growth Analyst will report directly to the Head of Growth or a similar role within the leadership team.
Work Arrangement: This is an on-site position, requiring candidates to work from the company's office in Gurugram, India.
Growth Opportunities:
- Potential career progression into senior roles within the growth or data teams
- Opportunities to work on cutting-edge AI and machine learning projects
- Exposure to various aspects of the business, fostering a well-rounded understanding of the company's operations
ASSUMPTION: This role offers significant growth potential for candidates eager to learn and contribute to a dynamic, data-driven environment.
🌍 Location & Work Environment
Office Type: ixigo's office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Second Floor, Veritas Building, Golf Course Rd, behind Ibis Hotel, Sector 53, Gurugram, India
Geographic Context:
- Gurugram is a major IT hub and a significant contributor to India's growing startup ecosystem.
- The city offers a mix of urban and suburban living, with ample opportunities for dining, entertainment, and outdoor activities.
- Gurugram is well-connected by road, rail, and air, making it easily accessible from other major cities in India.
Work Schedule: The work schedule is primarily Monday-Friday, with standard office hours (9:30 AM to 6:30 PM IST). However, flexibility may be available based on individual needs and project requirements.
ASSUMPTION: The work environment at ixigo is likely to be fast-paced, collaborative, and data-driven, with a strong emphasis on continuous learning and improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the data team
- Final round with the hiring manager or leadership team
Key Assessment Areas:
- Data analysis and problem-solving skills
- Technical proficiency in SQL, data visualization tools, and scripting languages
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in data analysis, growth hacking, or related fields.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications.
- Prepare for technical interviews by brushing up on SQL, data visualization, and scripting language skills.
- Research ixigo's business, industry, and competitors to demonstrate your understanding of the company and its market.
ATS Keywords: Data Analysis, SQL, Data Visualization, Tableau, Power BI, Looker, Excel, Python, R, Data Cleaning, ETL, A/B Testing, Marketing Analytics, Customer Acquisition, Retention, Churn, LTV
ASSUMPTION: The application process at ixigo is likely to be competitive, with a strong focus on data analysis and technical skills.
🛠️ Tools & Technologies
- SQL
- Tableau
- Power BI
- Looker
- Excel
- Python
- R
- Clevertap
- Firebase
- Google Analytics 4 (optional)
- Mixpanel (optional)
- DV360 (optional)
- Meta Ads API (optional)
- Snowflake, BigQuery, or Redshift (optional)
ASSUMPTION: Candidates should have a strong proficiency in SQL, data visualization tools, and scripting languages, as well as familiarity with relevant marketing analytics tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Data-driven
- Collaborative
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong desire to learn and grow professionally?
ASSUMPTION: Candidates who are passionate about data, eager to learn, and comfortable working in a fast-paced, collaborative environment are likely to be a good fit for ixigo.
⚠️ Potential Challenges
- The role may require working with large, complex datasets, which can be challenging and time-consuming.
- The fast-paced nature of the work environment may lead to tight deadlines and high pressure.
- Candidates may need to adapt to a dynamic work environment with changing priorities and projects.
- The competitive nature of the online travel industry may present challenges in driving user acquisition, activation, retention, and revenue growth.
ASSUMPTION: Candidates should be prepared to face these challenges head-on, leveraging their data analysis skills and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other growth analyst roles, this position may offer more exposure to AI and machine learning projects.
- ixigo's focus on the Indian travel market may present unique challenges and opportunities compared to other companies operating in different regions.
- Career progression in this role may lead to senior roles within the growth or data teams, with potential opportunities to specialize in specific areas of interest.
ASSUMPTION: Candidates should research similar roles at other companies to better understand the unique aspects of this opportunity at ixigo.
📝 Sample Projects
- Analyzing user behavior to identify trends and patterns that drive user acquisition, activation, retention, and revenue growth
- Developing and maintaining dashboards and reports to monitor key performance indicators (KPIs) and track progress towards business objectives
- Conducting A/B tests and experiments to evaluate the impact of new features, campaigns, or initiatives on user behavior and business outcomes
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities a growth analyst at ixigo may be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the growth team currently, and how does this role address them?
- How does ixigo support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does ixigo foster a data-driven culture, and what resources are available to support data analysis and decision-making?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this role
- Prepare for technical interviews by brushing up on your SQL, data visualization, and scripting language skills
- Research ixigo's business, industry, and competitors to demonstrate your understanding of the company and its market
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
