📌 Core Information
🔹 Job Title: Growth Associate, Community
🔹 Company: Persona
🔹 Location: San Francisco, California
🔹 Job Type: Salaried, full-time
🔹 Category: Community & Events
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and scaling Persona's community presence across events, partnerships, and digital programs
- Executing thoughtful, high-impact experiences that connect customers and ecosystem partners, elevate the brand, and generate commercial momentum
- Blending execution and creativity across field marketing, partnerships, content, and operations
- Thriving in a fast-paced, cross-functional environment and connecting people
ASSUMPTION: This role requires a strong collaborator who can manage multiple moving parts and prioritize based on business impact.
📋 Key Responsibilities
✅ Support the execution of community events, including sourcing venues, managing logistics, running event-day operations, and ensuring a polished participant experience
✅ Coordinate closely with external partners, panelists, and internal stakeholders on programming, run-of-show preparation, attendee management, and post-event follow-ups
✅ Help plan and coordinate community event programs across geographies and niches, including select international markets
✅ Grow Persona's community partnerships by supporting partnership-driven programming, acting as a key day-to-day point of contact, and supporting the development of scalable processes
✅ Create and amplify community content, including podcast programming, event recaps, partner spotlights, and exploring new ideas
ASSUMPTION: This role involves a significant amount of coordination and communication with both internal and external stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: At least 1-2 years of relevant industry experience in community, events, content, marketing, or related functions
Required Skills:
- Strong collaboration and communication skills
- Highly organized and able to manage multiple moving parts
- Thrive in a fast-paced environment and are energized by moving quickly
- Give and solicit feedback to raise the quality bar
- Think about building excellent processes
- Curious and not averse to trying new emerging tools
Preferred Skills:
- Excellent verbal and written communication skills
- Self-driven with a "get it done" attitude
- Curious and detail-oriented, with a strong interest in cultivating relationships and connecting people
ASSUMPTION: While not explicitly stated, a strong understanding of the tech industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 a year (based on market data for roles located in the San Francisco Bay Area)
Benefits:
- Medical, dental, and vision
- 3% 401(k) contribution
- Unlimited PTO
- Quarterly mental health days
- Family planning benefits
- Professional development stipends
- Wellness benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is a guideline and may vary depending on location and experience. Salary ranges are subject to change without notice.
📌 Applicant Insights
🔍 Company Context
Industry: Persona is a configurable identity platform built for businesses in a digital-first world. They serve a wide range of leading companies, such as Coursera and OpenAI.
Company Size: Persona has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Persona was founded in 2018, making it a relatively young and fast-growing company.
Company Description:
- Persona is the configurable identity platform built for businesses in a digital-first world
- They serve a wide range of leading companies, such as Coursera and OpenAI
- Persona believes in making the internet safer and more human by building a team that reflects the diverse, global nature of the people they aim to serve
Company Specialties:
- Identity
- Security
- Compliance
- PII
- KYC
- AML
- Fraud
- Verification
- and KYB
Company Website: withpersona.com
ASSUMPTION: Persona's focus on configurable identity infrastructure makes it an attractive option for businesses looking to manage KYC/AML/KYB programs, fight fraud, and build trust.
📊 Role Analysis
Career Level: This role is suitable for early-career professionals looking to gain experience in community building, event coordination, and partnership development.
Reporting Structure: The Growth Associate, Community will report directly to the Head of Community and work closely with various internal teams, such as marketing, partnerships, and content.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from one of Persona's offices in San Francisco or New York.
Growth Opportunities:
- As Persona continues to grow, there may be opportunities for the Growth Associate, Community to take on more responsibilities and advance their career within the company
- The diverse range of clients and projects at Persona provides ample opportunities for learning and professional development
- This role offers exposure to various aspects of the business, allowing the incumbent to gain a well-rounded understanding of how a tech company operates
ASSUMPTION: While not explicitly stated, there may be opportunities for the Growth Associate, Community to work on international projects and events, providing exposure to global markets.
🌍 Location & Work Environment
Office Type: Persona has offices in San Francisco and New York, with a remote-friendly work environment.
Office Location(s): San Francisco, California, and New York, NY
Geographic Context:
- San Francisco is a major tech hub, providing ample opportunities for networking and professional growth
- The Bay Area has a vibrant startup ecosystem, with numerous events and meetups focused on technology and innovation
- New York is another major tech hub, with a strong focus on finance and enterprise software
Work Schedule: The work schedule for this role is full-time, with the option for remote work. The specific work hours may be flexible, depending on the needs of the role and the team.
ASSUMPTION: While Persona is remote-friendly, the Growth Associate, Community may be expected to attend in-person events and meetings, depending on the needs of the role and the company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the team, focusing on skills and cultural fit
- Final interview with the Head of Community
Key Assessment Areas:
- Communication and collaboration skills
- Event planning and coordination experience
- Ability to manage multiple moving parts and prioritize tasks
- Cultural fit and alignment with Persona's values
Application Tips:
- Highlight relevant experience in community building, event coordination, or partnership development
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral interview questions that focus on your ability to collaborate, manage events, and grow partnerships
ATS Keywords: Community building, event coordination, partnership development, cross-functional collaboration, AI utilization, process improvement, communication, and collaboration
ASSUMPTION: Persona uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, or Monday.com)
- Event planning and registration tools (e.g., Eventbrite, Bizzabo, or Hopin)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
- AI-driven tools for event planning, partnership development, and content creation
ASSUMPTION: While not explicitly stated, the Growth Associate, Community may be expected to use various project management, event planning, and communication tools to streamline their work and collaborate with the team.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Act with integrity
- Be curious and learn continuously
- Collaborate and build together
- Deliver excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Focused on delivering excellence and driving impact
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong collaborator who can work effectively with various teams and stakeholders?
- Do you have a "get it done" attitude and a strong commitment to delivering excellence?
- Are you curious and eager to learn and grow in your role?
ASSUMPTION: Persona values candidates who are strong collaborators, committed to continuous learning, and eager to deliver excellence in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- The fast-paced nature of the role may require the Growth Associate, Community to manage multiple projects and priorities simultaneously
- The role involves coordinating with various internal and external stakeholders, which may require strong communication and collaboration skills
- The need to balance event planning and coordination with partnership development and content creation may present unique challenges
- The role may require working with AI-driven tools, which may have a learning curve for candidates without prior experience
ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and learning in the role.
📈 Similar Roles Comparison
- Community Manager vs. Growth Associate, Community: While both roles focus on community building, the Growth Associate, Community has a stronger emphasis on event planning, partnership development, and content creation
- Event Coordinator vs. Growth Associate, Community: The Growth Associate, Community role is more holistic, encompassing event planning, partnership development, and content creation, while the Event Coordinator role is more focused on logistics and execution
- Marketing Coordinator vs. Growth Associate, Community: The Growth Associate, Community role is more focused on community building and partnerships, while the Marketing Coordinator role may have a broader scope, encompassing branding, advertising, and content marketing
ASSUMPTION: While these roles share some similarities, the Growth Associate, Community role is unique in its blend of community building, event coordination, partnership development, and content creation.
📝 Sample Projects
- Planning and executing a successful community event, including sourcing venues, managing logistics, and coordinating with partners and panelists
- Developing and implementing a partnership strategy to grow Persona's ecosystem and generate commercial momentum
- Creating and amplifying community content, including podcast programming, event recaps, and partner spotlights, to elevate Persona's brand and engage its audience
ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and challenges faced by the Growth Associate, Community in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams and departments within Persona?
- What are the most challenging aspects of this role, and how can I prepare to succeed in them?
- How does Persona support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions can help you better understand the day-to-day responsibilities, work environment, and growth opportunities for the Growth Associate, Community role at Persona.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your ability to collaborate, manage events, and grow partnerships
- Follow up with Persona after submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, be prepared to discuss your approach to community building, event coordination, and partnership development, as well as your alignment with Persona's values and work style
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
