Growth Creative Strategist

📌 Core Information

🔹 Job Title: Growth Creative Strategist

🔹 Company: Cleo

🔹 Location: London, UK (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid (1 day/week in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading creative strategies for paid acquisition channels to drive CPA down and LTV up.
• Collaborating with channel owners, PMMs, and creatives to ensure messaging and visuals are aligned with Cleo’s brand while optimizing for conversion.
• Translating product, audience, and market insights into high-leverage creative ideas.
• Building a feedback loop between creative and performance data.
• Working closely with the Growth Marketing team and the Creative Studio.

ASSUMPTION: This role requires a strong understanding of both creative and performance aspects, with experience in a growth marketing team, ideally in a B2C or consumer tech environment.

📋 Key Responsibilities

✅ Develop and lead creative strategies for paid acquisition channels to drive CPA down and LTV up.

✅ Act as a creative brief-writer, tester, and performance-informed editor, partnering with creatives to get to better concepts faster.

✅ Translate product, audience, and market insights into high-leverage creative ideas.

✅ Build a feedback loop between creative and performance data, making testing feel strategic and not just tactical.

✅ Own the performance creative roadmap: what are we testing, why, and what are we learning?

✅ Work closely with channel owners, PMMs, and creatives to ensure messaging and visuals are aligned with Cleo’s brand but optimized for conversion.

✅ Push for bold ideas, not just safe ones. Champion creative that breaks category norms and earns attention.

ASSUMPTION: This role requires strong collaboration skills, as it involves working with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience).

Experience: 2-5 years of experience in a growth marketing team, with a strong understanding of both creative and performance aspects.

Required Skills:

• Proven experience in creative strategy and performance marketing.
• Strong understanding of creative and performance data, including CTR, CVR, Hook, and Thumb Stop Ratio.
• Ability to speak fluently with designers and copywriters, as well as understand and influence performance metrics.
• Experience working with growth marketing teams and creatives in a B2C or consumer tech environment.
• Strong analytical and problem-solving skills.

Preferred Skills:

• Experience in consumer apps or mission-driven B2C companies.
• Experience working within a creative agency or in-house studio.
• Strong instincts for TikTok, YouTube, Meta creative trends, and what’s next.

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (based on experience and performance). Cleo offers a competitive compensation package with bi-annual reviews aligned to quarterly OKR planning cycles.

Benefits:

• Company-wide performance reviews every 6 months.
• Generous pay increases for high-performing team members.
• Equity top-ups for team members getting promoted.
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
• 6% employer-matched pension in the UK.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in-person.
• We'll pay for your OpenAI subscription.
• Online mental health support via Spill.
• Workplace Nursery Scheme.

Working Hours: Full-time (40 hours/week) with flexible working hours and a hybrid work arrangement (1 day/week in the office).

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Cleo operates in the Financial Services industry, focusing on AI-driven personal finance and money management.

Company Size: Cleo is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Cleo was founded in 2016, with a mission to change the world's relationship with money by providing an AI-driven financial assistant for the 99%.

Company Description:

• Cleo is a platform for the 99%, using AI to provide personalized financial insights and tools to improve users' relationship with money.
• The company aims to be inclusive and unbiased, providing financial growth for all while dropping the BS.
• Cleo has experienced significant growth, increasing its team from 100 to 250+ in the past year and closing an $80M Series C funding round.

Company Specialties:

• Artificial Intelligence
• Personal Finance
• Machine Learning
• Fintech

Company Website: www.meetcleo.com

ASSUMPTION: Cleo's mission-driven approach and focus on improving users' financial well-being make it an attractive place to work for those passionate about making a real difference.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level professionals with 2-5 years of experience in growth marketing and creative strategy.

Reporting Structure: The Growth Creative Strategist will report to the Growth Marketing team and collaborate closely with the Creative Studio.

Work Arrangement: This is a hybrid role, requiring 1 day/week in the office, with flexible working hours.

Growth Opportunities:

• As Cleo continues to grow, there will be opportunities for the Growth Creative Strategist to take on more responsibilities and lead teams.
• The company offers a clear progression plan, with regular performance reviews and pay increases for high-performing team members.
• Cleo values internal mobility and encourages employees to explore different roles and teams as they grow within the company.

ASSUMPTION: This role offers significant growth potential, as Cleo continues to expand its user base and explore new markets.

🌍 Location & Work Environment

Office Type: Cleo's office is located in a vibrant and creative area of London, providing a dynamic and inspiring work environment.

Office Location(s): 56 Shoreditch High St, Unit 2.10, Tea Building, London, England

Geographic Context:

• London is a major global city with a thriving tech industry and a diverse talent pool.
• The Shoreditch area is known for its vibrant culture, creative agencies, and tech startups.
• Cleo's office is easily accessible by public transportation, with numerous amenities nearby.

Work Schedule: The hybrid work arrangement allows for a flexible work schedule, with 1 day/week in the office and remote work for the rest of the week.

ASSUMPTION: Cleo's office provides a collaborative and creative workspace, with easy access to amenities and a vibrant neighborhood.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site interview with the Growth Marketing team and Creative Studio
• Final interview with the Head of Growth Marketing

Key Assessment Areas:

• Candidates' understanding of Cleo's mission and values
• Candidates' experience with creative strategy and performance marketing
• Candidates' ability to collaborate with various teams and stakeholders
• Candidates' problem-solving skills and analytical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your creative strategy and performance marketing work to discuss during the interview.
• Research Cleo's mission, values, and recent projects to demonstrate your understanding of the company and its goals.

ATS Keywords: Creative Strategy, Performance Marketing, Growth Marketing, Creative Testing, Collaboration, Brand Alignment, User Acquisition, Market Insights, Creative Direction, B2C Marketing, Consumer Tech, Creative Brief Writing, Audience Understanding, Performance Data, Testing Calendar, Creative Trends

ASSUMPTION: Cleo's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Performance marketing platforms (e.g., Meta Ads Manager, TikTok Ads, Google Ads)
• Creative design tools (e.g., Sketch, Figma, Adobe Creative Suite)
• Data analysis tools (e.g., Google Analytics, Mixpanel, Amplitude)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Cleo is committed to changing the world's relationship with money and improving users' financial well-being.
• Inclusive: Cleo aims to provide unbiased financial growth for all, regardless of background or income.
• Collaborative: Cleo values teamwork and encourages cross-functional collaboration to achieve its goals.

Work Style:

• Cleo offers a flexible and dynamic work environment, with a focus on results and impact.
• The company values autonomy, innovation, and continuous learning.
• Cleo's work style is fast-paced, with a strong emphasis on growth and development.

Self-Assessment Questions:

• Do you share Cleo's mission to change the world's relationship with money and improve users' financial well-being?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on growth and development?
• Do you have experience working with growth marketing teams and creatives in a B2C or consumer tech environment?

ASSUMPTION: Cleo's culture is mission-driven, inclusive, and collaborative, with a strong focus on growth and development. Candidates who share these values and have relevant experience are likely to be a good fit for the company.

⚠️ Potential Challenges

• The role requires a strong understanding of both creative and performance aspects, which may be challenging for candidates with a background primarily in one area.
• Cleo's fast-paced work environment may be overwhelming for candidates who prefer a more structured or slower-paced work environment.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
• The role involves working with various teams and stakeholders, which may require strong collaboration and communication skills.

ASSUMPTION: While Cleo offers numerous benefits and growth opportunities, candidates should be aware of the potential challenges and ensure they are a good fit for the role and the company's work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on performance marketing creative, requiring a unique blend of creative and analytical skills.
• Cleo's mission-driven approach sets it apart from other fintech companies, with a strong focus on improving users' financial well-being.
• This role offers significant growth potential, as Cleo continues to expand its user base and explore new markets.

ASSUMPTION: While this role shares similarities with other marketing roles, its unique focus on performance marketing creative and Cleo's mission-driven approach make it a distinct opportunity in the fintech industry.

📝 Sample Projects

• Developing a creative strategy for a user acquisition campaign on TikTok, targeting a specific audience segment with tailored messaging and visuals.
• Collaborating with the Creative Studio to create a series of performance-driven ads for Meta, optimizing for CTR and CVR.
• Analyzing performance data to identify trends and insights, informing creative testing and strategy adjustments.

ASSUMPTION: These sample projects illustrate the creative strategy and performance marketing aspects of the role, as well as the collaboration and data analysis skills required.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Growth Marketing team and the Creative Studio?
• How does Cleo support the growth and development of its employees, particularly in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Cleo measure the success of its performance marketing campaigns, and how does this role contribute to that process?
• What are the most challenging aspects of working in a hybrid role at Cleo, and how does the company support its hybrid employees?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your creative strategy and performance marketing work to discuss during the interview.
• Research Cleo's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.