📌 Core Information
🔹 Job Title: Growth Digital Marketer
🔹 Company: LOVE CORN
🔹 Location: Ho-Ho-Kus, New Jersey, United States
🔹 Job Type: Full-Time, Hybrid (2-3 days in office)
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and executing paid digital and retail media strategies to drive customer acquisition and retention
- Managing Amazon marketplace, TikTok Shop, and email marketing lifecycle
- Collaborating with creative teams to produce engaging assets
- Analyzing performance data to make informed decisions and optimize campaigns
- Working in a fast-paced environment with a test-and-learn mindset
ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Manage Amazon marketplace in USA and UK, overseeing all aspects from A to Z
✅ Manage USA TikTok storefront, ensuring seamless product listing, promotions, and campaign alignment, and partnering with creators and influencers to drive conversions through TikTok LIVE and UGC
✅ Manage all aspects of retail media budgets on platforms like Instacart, Roundel, Ibotta, Criteo, 8451, Walmart Connect, and retailer .com
✅ Develop, manage, and optimize all paid social and video campaigns (Facebook, Instagram, YouTube, TikTok, etc.)
✅ Own the email marketing calendar and strategy (Klaviyo), build automated flows, segment lists to drive personalized engagement, track KPIs (open rates, CTR, conversions) and continuously optimize campaigns
✅ Recreate templates and track daily and weekly reports, analyze performance to make data-informed decisions and iterate quickly
✅ Collaborate with Creative team to produce engaging assets that convert
✅ Manage keyword list, A/B test creative, copy, and audience to improve CAC and ROAS
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in a growth marketing, performance marketing, retail media, or e-commerce role
Required Skills:
- Proven track record managing and scaling paid social campaigns
- Strong analytical skills and proficiency in performance tracking tools (Google Analytics, Meta Ads Manager, etc.)
- Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp)
- Creative thinker with a test-and-learn mindset
- Excellent communication and project management skills
- Familiarity with grocery retail and newer Shopper Marketing platforms like Instacart, Walmart Connect, 8451, Roundel
- Experience managing Amazon and Shopify type platforms
- Familiarity with TikTok Shop and influencer marketing strategies
Preferred Skills:
- Experience in CPG, food & beverage, or DTC brand environments
- Familiarity with Shopify and e-commerce integrations
- Basic design skills (Canva, Adobe, etc.) for quick creative testing
ASSUMPTION: While not explicitly stated, a strong understanding of the CPG industry and familiarity with e-commerce platforms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is $70,000 - $90,000 per year. This estimate takes into account the company's size, the role's level of responsibility, and the required skills and experience.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with a hybrid work arrangement (2-3 days in office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and company sizes. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: LOVE CORN operates in the competitive Food & Beverages industry, focusing on crunchy corn snacks. The company competes with established brands and newer, innovative snack companies.
Company Size: LOVE CORN is a small company with 11-50 employees. This size allows for a more intimate work environment and the opportunity to have a significant impact on the company's growth and success.
Founded: LOVE CORN was founded in 2017 by family members Gavin, Missy, and Jamie McCloskey. The company has since grown to be sold in over 20,000 stores across the US and UK.
Company Description:
- LOVE CORN is a delicious crunchy corn snack that makes lunchtimes more exciting, road trips go quicker, the party more fun, and life a little bit better, one kernel of joy at a time.
- The company was founded on the principle of finding love in the simple things and aims to bring joy and excitement to everyday moments.
- LOVE CORN is committed to providing high-quality, tasty snacks that cater to a wide range of customers, from busy adults to picky little eaters.
Company Specialties:
- Crunchy corn snacks
- Retail and e-commerce sales
- Growth marketing and customer acquisition
- Influencer marketing and partnerships
Company Website: www.lovecorn.com
ASSUMPTION: LOVE CORN's focus on simplicity, joy, and everyday moments sets it apart in the competitive snack market and creates a unique company culture.
📊 Role Analysis
Career Level: This role is an intermediate-level position, requiring 3+ years of experience in growth marketing or a related field. The role offers opportunities for growth and development within the company.
Reporting Structure: The Growth Digital Marketer will report directly to the Marketing Director and work closely with the Creative team, e-commerce team, and other marketing stakeholders.
Work Arrangement: This role has a hybrid work arrangement, with employees working 2-3 days in the office and the remainder of the time remotely.
Growth Opportunities:
- As LOVE CORN continues to grow, there may be opportunities for the Growth Digital Marketer to take on more responsibilities or move into a management role.
- The company's focus on innovation and continuous improvement creates an environment where employees can learn and develop new skills.
- Working closely with cross-functional teams provides opportunities to gain exposure to different aspects of the business and build a well-rounded understanding of the company.
ASSUMPTION: LOVE CORN's small size and focus on growth provide ample opportunities for employees to have a significant impact on the company's success and contribute to its continued expansion.
🌍 Location & Work Environment
Office Type: LOVE CORN's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 500 Barnett Place, 2nd Floor, Ho Ho Kus, NJ 07423, US
Geographic Context:
- Ho-Ho-Kus, New Jersey, is a small, affluent suburb located approximately 30 miles northwest of New York City.
- The area offers a mix of urban and suburban living, with easy access to both city amenities and outdoor recreation.
- The region is home to a diverse range of industries, including finance, healthcare, and technology, providing ample opportunities for networking and professional growth.
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days in office)
ASSUMPTION: LOVE CORN's office location in Ho-Ho-Kus, New Jersey, provides employees with a convenient commute to New York City and access to the region's diverse range of cultural, recreational, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Director and other team members
- Final interview with the Founders
- Background check and offer extension
Key Assessment Areas:
- Marketing and growth strategy
- Data analysis and interpretation
- Creative problem-solving
- Project management and organization
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with Amazon, TikTok Shop, and email marketing platforms, as well as your familiarity with grocery retail and newer Shopper Marketing platforms.
- Demonstrate your analytical skills by preparing examples of how you've used data to inform marketing decisions in previous roles.
- Showcase your creativity by sharing examples of successful marketing campaigns you've developed or contributed to.
ATS Keywords: Growth marketing, performance marketing, retail media, e-commerce, email marketing, data analysis, social media advertising, influencer marketing, creative collaboration, project management, A/B testing, customer acquisition, customer retention, Klaviyo, Google Analytics, TikTok Shop
ASSUMPTION: LOVE CORN's interview process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Amazon Seller Central
- TikTok Business Manager
- Klaviyo
- Google Analytics
- Meta Ads Manager
- Instacart Advertising
- Roundel
- Ibotta
- Criteo
- 8451
- Walmart Connect
- Shopify (for TikTok Shop)
- Canva or Adobe (for creative testing)
ASSUMPTION: The tools and technologies listed are based on the job description and may not be exhaustive. Candidates should be prepared to discuss their experience with relevant tools and platforms during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Find love in the simple things
- Focus on joy and excitement
- Cater to a wide range of customers
- Commitment to high-quality, tasty snacks
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and innovative
- Fast-paced and adaptable
Self-Assessment Questions:
- Do you find joy and excitement in the simple things?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a test-and-learn mindset, and are you comfortable iterating quickly based on data and feedback?
ASSUMPTION: LOVE CORN's company culture is centered around finding joy and excitement in the simple things, with a focus on collaboration, data-driven decision making, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced environment
- Balancing analytical and creative skills to optimize marketing campaigns
- Keeping up with the rapidly evolving e-commerce and retail media landscapes
- Adapting to changes in consumer behavior and market trends
ASSUMPTION: The Growth Digital Marketer role at LOVE CORN presents unique challenges and opportunities for growth, requiring candidates to be adaptable, creative, and data-driven in their approach to marketing and customer acquisition.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on e-commerce and retail media, as well as experience with newer platforms like TikTok Shop and Instacart.
- While the role is focused on customer acquisition and retention, it also involves creative collaboration and project management, making it unique within the marketing function.
- As LOVE CORN continues to grow, there may be opportunities for the Growth Digital Marketer to take on more responsibilities or move into a management role, providing a clear career path for growth and development.
ASSUMPTION: The Growth Digital Marketer role at LOVE CORN is unique within the marketing function, requiring a blend of analytical and creative skills, as well as experience with e-commerce and retail media platforms.
📝 Sample Projects
- Developing and executing a TikTok Shop launch strategy, including product listing, promotions, and influencer partnerships
- Optimizing Amazon marketplace performance through A/B testing, keyword management, and listing improvements
- Analyzing email marketing campaign performance and segmenting lists to drive personalized engagement and conversions
ASSUMPTION: The sample projects listed are based on the job description and may not be exhaustive. Candidates should be prepared to discuss their experience with relevant projects and campaigns during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth strategy for the next 1-2 years, and how this role fits into that plan?
- How does the Marketing team collaborate with other departments, such as Sales and E-commerce, to drive growth and customer acquisition?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does LOVE CORN support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates a candidate's interest in the role and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience with Amazon, TikTok Shop, and email marketing platforms, as well as your familiarity with grocery retail and newer Shopper Marketing platforms.
- Prepare examples of how you've used data to inform marketing decisions and showcase your creativity by sharing examples of successful marketing campaigns you've developed or contributed to.
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
