Growth Marketer - Focus Retention

Trafilea

Full-time

Remote

Worldwide

📌 Core Information

🔹 Job Title: Growth Marketer - Focus Retention

🔹 Company: Trafilea

🔹 Location: Remote (Uruguay)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

Orchestrating the returning customer journey to enhance retention through Own Channels
Developing and optimizing customer retention programs to increase customer loyalty at scale
Collaborating with cross-functional teams, including creatives, research, BI, and Growth teams
Executing tests, campaigns, creatives, and investment optimization to increase engagement
Analyzing key performance metrics to drive data-informed decisions

ASSUMPTION: This role requires a strong background in Own Channels (Email & SMS) and a solid understanding of CRM, automation, and personalization tools for ecommerce. A growth mindset and analytical skills are crucial for success in this position.

📋 Key Responsibilities

✅ Develop and optimize customer retention programs to increase customer loyalty at scale

✅ Execute campaigns, creatives, and investment optimization to increase engagement and understand customer segments

✅ Analyze key performance metrics to drive data-informed decisions and improve strategies

✅ Collaborate with cross-functional teams to align data and execution efforts

✅ Propose and implement calendar plans based on data, past learnings, and benchmarks

✅ Provide feedback on email output and optimize automated flows

✅ Set up rules and policies for email, SMS, and other communication channels

✅ Organize, set up, and report A/B tests to improve strategies

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management and communication skills to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of solid experience in Own Channels (Email & SMS), working closely with performance, acquisition, and growth teams

Required Skills:

Proven experience in CRM, automation, and personalization tools for ecommerce
Strong analytical skills to transform data into insights and actionable initiatives
Proven ability to work effectively with cross-functional teams
A/B testing experience and growth mindset
Strong written and verbal communication skills

Preferred Skills:

Experience with Klaviyo or similar email marketing platforms
Fluency in Spanish

ASSUMPTION: Candidates with a strong background in ecommerce marketing and a passion for data-driven decision making will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is $70,000 - $90,000 USD per year, based on industry standards for a Growth Marketer with 5-10 years of experience in ecommerce marketing.

Benefits:

Health, dental, and vision insurance
401(k) plan with company match
Flexible work schedule
Generous PTO policy
Professional development opportunities

Working Hours: This role requires a full-time commitment, with standard working hours Monday through Friday. Some flexibility is available for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Trafilea operates in the Technology, Information, and Internet industry, focusing on ecommerce, retail, and marketing.

Company Size: Trafilea is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: Trafilea was founded in 2014, with a mission to build life-changing ecommerce brands that transform the digital landscape.

Company Description:

Trafilea is a global group building life-changing ecommerce brands that transform the digital landscape.
The company is a remote, data-driven team of ambitious doers, passionate marketers, and tech innovators.
Trafilea focuses on ecommerce, technology, retail, marketing, apparel, culture, and data-driven strategies.

Company Specialties:

Ecommerce
Technology
Retail
Marketing
Apparel
Culture
Data-driven strategies

Company Website: https://www.trafilea.com/

ASSUMPTION: Trafilea's focus on data-driven decision making and ecommerce marketing makes it an attractive employer for candidates with a strong background in these areas.

📊 Role Analysis

Career Level: This role is a mid-level position, ideal for candidates with 5-10 years of experience in ecommerce marketing.

Reporting Structure: The Growth Marketer - Focus Retention will report directly to the Growth Team Lead and collaborate with cross-functional teams, including creatives, research, BI, and other Growth team members.

Work Arrangement: This role is fully remote, with a flexible work schedule and the opportunity to work from anywhere in Uruguay.

Growth Opportunities:

Advancement to a Senior Growth Marketer role or a leadership position within the Growth team
Expansion of responsibilities to include additional channels or markets
Professional development opportunities, such as training or mentorship programs

ASSUMPTION: Trafilea's focus on growth and data-driven decision making provides ample opportunities for candidates to advance their careers within the company.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office required for this role

Office Location(s): N/A (fully remote)

Geographic Context:

Uruguay is a small country in South America, with a population of approximately 3.5 million people
The cost of living in Uruguay is generally lower than in the United States or Europe
Uruguay is known for its high quality of life, political stability, and strong social welfare systems

Work Schedule: Standard working hours are Monday through Friday, with some flexibility for remote work.

ASSUMPTION: The fully remote nature of this role allows for greater flexibility and work-life balance, while also providing access to a diverse and international team.

💼 Interview & Application Insights

Typical Process:

Online application and resume screening
Phone or video call with the HR team
Technical assessment or case study
Final interview with the Growth Team Lead and other team members

Key Assessment Areas:

Data analysis and interpretation skills
Campaign execution and optimization
Collaboration and communication skills
Problem-solving and strategic thinking

Application Tips:

Highlight your relevant experience in Own Channels (Email & SMS) and ecommerce marketing
Include specific examples of data-driven decision making and campaign optimization in your resume
Tailor your cover letter to Trafilea's mission and values, emphasizing your passion for data-driven marketing

ATS Keywords: Own Channels, Email Marketing, SMS Marketing, Data Analysis, A/B Testing, CRM, Automation Tools, Customer Segmentation, Retention Strategies, Growth Marketing

ASSUMPTION: Trafilea's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the company.

🛠️ Tools & Technologies

Klaviyo (email marketing platform)
CRM software (e.g., Salesforce, HubSpot)
Data analysis tools (e.g., Google Analytics, Tableau)
Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with relevant marketing tools and be willing to learn new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

Data-driven decision making
Ambitious and collaborative teamwork
Continuous learning and improvement
Customer-centric approach

Work Style:

Remote and flexible work arrangements
Strong focus on results and performance
Open and transparent communication
Cross-functional collaboration and teamwork

Self-Assessment Questions:

Do you have a strong passion for data-driven marketing and ecommerce?
Are you comfortable working remotely and collaborating with a diverse, international team?
Do you thrive in a fast-paced, results-driven environment?

ASSUMPTION: Candidates who align with Trafilea's values and work style will be most successful in this role and within the company.

⚠️ Potential Challenges

Managing time zones and coordinating with a remote, international team
Adapting to a fast-paced, dynamic work environment with shifting priorities
Balancing multiple projects and responsibilities, requiring strong organizational skills
Staying up-to-date with industry trends and best practices in ecommerce marketing

ASSUMPTION: Candidates should be prepared to overcome these challenges and thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

This role focuses on retention and customer loyalty, unlike similar roles that may focus on acquisition or other aspects of the customer journey
Trafilea's focus on data-driven decision making sets it apart from other ecommerce companies
This role offers opportunities for career growth and professional development within the Growth team

ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity at Trafilea.

📝 Sample Projects

Developing and executing a customer retention campaign to improve repurchase rates
Analyzing customer data to identify segments with high potential for increased engagement
Optimizing automated flows to improve customer lifetime value (CLV) and reduce unsubscribe rates

ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Marketer - Focus Retention may work on, but the specific projects will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

Can you describe the team structure and how this role fits within the Growth team?
How does Trafilea support the professional development and growth of its employees?
What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
How does Trafilea measure the success of its retention strategies, and what key performance indicators (KPIs) are most important for this role?
What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities and values.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume to highlight your relevant experience in Own Channels (Email & SMS) and ecommerce marketing
Write a cover letter that demonstrates your passion for data-driven marketing and your understanding of Trafilea's mission and values
Prepare for the interview by researching Trafilea's industry and competition, as well as the specific challenges and opportunities facing the company
Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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