Growth & GTM AI Manager

📌 Core Information

🔹 Job Title: Growth & GTM AI Manager

🔹 Company: FLiiP

🔹 Location: Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Growth & Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: Remote (Canada-based)

🚀 Job Overview

Key aspects of this role include:

• Designing, launching, and iterating growth experiments across various channels
• Balancing inbound and outbound go-to-market strategies
• Collaborating with cross-functional teams to ensure alignment and impact on revenue goals
• Leveraging AI-native tools to augment productivity and enable the team
• Working in a fast-paced, remote-first startup environment

ASSUMPTION: This role requires a strong background in growth marketing, demand generation, or performance marketing, with a proven track record of running measurable growth experiments.

📋 Key Responsibilities

✅ Run End-to-End Growth Experiments: Design, launch, and iterate growth experiments across paid, organic, outbound, and lifecycle channels. Apply structured frameworks and strong measurement to prioritize what scales.

✅ Balance Inbound & Outbound GTM: Launch integrated campaigns that generate demand through both inbound (ads, content, lifecycle) and outbound (email, LinkedIn, enrichment) channels.

✅ Leverage the Modern GTM Stack: Build and scale workflows using tools such as Clay, Apollo, Hex, Taplio, Instantly, Lavender, Bardeen, Zapier, Make, and workflow automation platforms like n8n.

✅ Experiment with AI Agents: Pilot and test AI agents for lead generation, outreach, enrichment, support, or reporting tasks to augment your own productivity and enable the team.

✅ Paid Media Execution: Own performance across Google Ads, Meta, LinkedIn, YouTube, and more. Optimize creative, messaging, and targeting for CAC, CTR, and ROI.

✅ Account-Based Targeting: Support outbound sales through enrichment, targeting, and 1:1 campaigns focused on our ICP (multi-location gym operators in the U.S. and Canada).

✅ Lifecycle & CRM Programs: Automate lifecycle marketing workflows from onboarding to retention using triggers, segments, and CRM integration.

✅ Analytics & Attribution: Use tools like GA4, HubSpot, and Looker Studio to analyze funnel performance, attribution, and campaign ROI.

✅ Cross-Functional Alignment: Collaborate with sales, product, and RevOps teams to ensure campaign alignment and impact on revenue goals.

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a remote, cross-functional team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8 years of experience in growth marketing, demand gen, or performance marketing—ideally in a B2B SaaS or tech-enabled environment.

Required Skills:

• Strong track record of designing and running growth experiments with measurable results, using clear frameworks and testing methodologies
• Deep familiarity with the modern GTM tool landscape and a strong ability to evaluate, test, and integrate tools
• Experience managing and optimizing paid media campaigns across Google, Meta, LinkedIn, and other performance platforms
• Hands-on experience with outbound marketing campaigns and ABM strategies to support pipeline growth
• Strong data skills with the ability to run attribution analysis and report on impact using analytics tools
• Strong messaging and copywriting instincts for both ads and outbound sequences
• Comfortable working in a remote-first, fast-paced startup environment with lean resources

Preferred Skills:

• Experience in the fitness, wellness, or SMB tech space
• Familiarity with RevOps tools and processes

ASSUMPTION: Candidates with experience in AI tools and workflow automation platforms will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for a Growth Manager role in Canada with 5-8 years of experience)

Benefits:

• Health & Insurance Benefits: FLiiP covers 50% of group plan premiums

Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically FitnessTech and SaaS

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2015 (10 years of experience in the fitness management software industry)

Company Description:

• FLiiP is an all-in-one SaaS platform that serves commercial gyms and multi-location fitness operators, streamlining operations, centralizing communication, and improving member retention
• Embracing AI and automation, FLiiP is building a culture of 10x execution, constantly experimenting to leapfrog bottlenecks and streamline manual workflows
• With over $4M CAD in seed funding and a 4x growth target in less than two years, FLiiP is scaling fast across North America

Company Specialties:

• SaaS
• FitnessTech
• Fitness Management Software
• CRM
• Members Retention
• Fitness Mobile App
• Multi-location Gyms

Company Website: myfliip.com

ASSUMPTION: FLiiP is a fast-growing startup with a strong focus on innovation and leveraging technology to improve fitness business management.

📊 Role Analysis

Career Level: Mid-level to Senior, depending on the candidate's experience and skills

Reporting Structure: This role reports directly to the Chief Growth Officer

Work Arrangement: 100% remote, based in Canada

Growth Opportunities:

• As FLiiP continues to grow, there will be opportunities for the right candidate to take on more responsibility and advance their career within the company
• This role offers the chance to work closely with executive leadership and shape a category-defining product

ASSUMPTION: Given FLiiP's rapid growth and focus on innovation, there will be ample opportunities for the right candidate to grow and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (100% remote work)

Office Location(s): Canada (with a focus on the Eastern Time Zone)

Geographic Context:

• Canada has a large and growing fitness industry, with a strong demand for innovative management solutions
• FLiiP's remote work environment allows for a flexible and inclusive work-life balance
• The company's headquarters are in Montréal, Québec, but employees are welcome to work from anywhere in Canada

Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven work environment

ASSUMPTION: The remote work environment at FLiiP fosters a high degree of autonomy and collaboration, with a strong emphasis on results and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the Chief Growth Officer

Key Assessment Areas:

• Growth marketing and demand generation strategies
• Paid media and outbound marketing campaign management
• AI tools and workflow automation platforms
• Data analysis and attribution
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with growth experiments, paid media, and outbound marketing campaigns
• Demonstrate your familiarity with AI tools and workflow automation platforms
• Showcase your data analysis and attribution skills through relevant examples or case studies
• Highlight your ability to work effectively in a remote, cross-functional team environment

ATS Keywords: Growth Marketing, Demand Generation, Paid Media, Outbound Marketing, AI Tools, Workflow Automation, Experimentation, Campaign Management, Data Analysis, Collaboration

ASSUMPTION: The application process at FLiiP is designed to assess the candidate's skills and experience in growth marketing, with a strong emphasis on data-driven decision-making and cross-functional collaboration.

🛠️ Tools & Technologies

• Clay
• Apollo
• Hex
• Taplio
• Instantly
• Lavender
• Bardeen
• Zapier
• Make
• n8n
• Google Analytics 4 (GA4)
• HubSpot
• Looker Studio
• CRM (e.g., HubSpot, Salesforce)

ASSUMPTION: The tools and technologies listed are examples of the modern GTM stack and may vary depending on the candidate's experience and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Execution
• Collaboration
• Results-driven
• Customer-focused

Work Style:

• Remote and flexible
• Data-driven and results-oriented
• Collaborative and cross-functional
• Continuous learning and experimentation

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote-first startup environment with lean resources?
• Are you comfortable working with AI tools and workflow automation platforms to streamline manual workflows?
• Do you have strong messaging and copywriting instincts for both ads and outbound sequences?
• Are you able to balance inbound and outbound go-to-market strategies to drive predictable pipeline and revenue growth?

ASSUMPTION: FLiiP values candidates who are innovative, execution-focused, and comfortable working in a remote, cross-functional team environment with a strong emphasis on results and continuous learning.

⚠️ Potential Challenges

• Working in a fast-paced, remote-first startup environment with lean resources may require strong time management and prioritization skills
• Balancing inbound and outbound go-to-market strategies may require a strong understanding of both paid media and outbound marketing campaigns
• Working with AI tools and workflow automation platforms may require a willingness to learn and adapt to new technologies
• Collaborating effectively with cross-functional teams may require strong communication and project management skills

ASSUMPTION: The potential challenges listed are common to fast-growing startups and can be overcome by candidates with strong skills, experience, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional growth marketing roles, this position requires a strong focus on AI tools and workflow automation platforms to streamline manual workflows and augment productivity
• This role is unique in its focus on the fitness management software industry, with a strong emphasis on driving growth and innovation in a rapidly evolving market
• Career progression in this role may involve taking on more responsibility and advancing to a senior or leadership position within the company

ASSUMPTION: This role offers a unique opportunity to work at the intersection of growth marketing, AI tools, and the fitness management software industry, with ample opportunities for career growth and development.

📝 Sample Projects

• Designing, launching, and iterating a full-funnel GTM program that combines paid media, outbound campaigns, and lifecycle workflows to drive predictable pipeline and revenue growth
• Piloting and testing AI agents for lead generation, outreach, enrichment, support, or reporting tasks to augment your own productivity and enable the team
• Optimizing paid media campaigns across Google, Meta, LinkedIn, and other performance platforms to improve CAC, CTR, and ROI

ASSUMPTION: The sample projects listed are examples of the types of initiatives the right candidate might undertake in this role, and may vary depending on the company's evolving needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does FLiiP support the integration and adoption of AI tools and workflow automation platforms?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does FLiiP foster a culture of innovation and continuous learning?
• What are the biggest challenges facing the growth team, and how can this role help address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in and understanding of the role, as well as their ability to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching FLiiP's products, services, and industry, as well as the role's key responsibilities and required qualifications
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.