Growth Hacker

📌 Core Information

🔹 Job Title: Growth Hacker

🔹 Company: IDFC FIRST Bank

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving revenue and expanding user base through digital initiatives
• Developing and implementing brand marketing strategies
• Managing digital acquisition branding budget
• Analyzing market trends and consumer behavior
• Overseeing content creation and brand asset management

ASSUMPTION: This role requires a strong background in digital marketing, brand management, and data analysis to drive business growth through innovative strategies.

📋 Key Responsibilities

✅ Develop and implement comprehensive brand marketing strategies aligned with company objectives and target audience needs

✅ Oversee the development of Digital Marketing Brand Campaigns

✅ Manage the digital acquisition branding budget, including forecasting, allocation, and tracking of expenditures

✅ Analyze market trends, consumer behavior, and competitive landscape to inform brand strategy and positioning

✅ Coordinate with external agencies and vendors for creative production and campaign execution

✅ Maintain and update brand assets library

✅ Contribute to content strategy and oversee content creation for various platforms

✅ Establish clear team objectives and key performance indicators (KPIs)

✅ Build and maintain relationships with key stakeholders across the organization

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure the success of brand marketing campaigns.

🎯 Required Qualifications

Education: Graduation: Any, Post-graduation: Any

Experience: 2 to 5 years of relevant experience

Required Skills:

• Digital Branding
• User Acquisition
• Monetization
• Market Analysis
• Campaign Management
• Budget Management
• Content Strategy
• Stakeholder Management
• Brand Awareness
• Performance Metrics
• Consumer Behavior
• Competitive Analysis
• Creative Production
• Resource Utilization
• Brand Positioning
• Customer Satisfaction
• Brand Sentiment

Preferred Skills:

• Experience with marketing automation tools
• Familiarity with A/B testing and optimization

ASSUMPTION: Candidates with a strong background in digital marketing, brand management, and data analysis will be well-suited for this role. Relevant experience in the banking industry is a plus.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Medical insurance
• Retirement benefits
• Employee stock purchase plan
• Performance-based bonuses

Working Hours: Full-time position, with standard banking hours (9:00 AM - 6:00 PM, Monday to Friday)

ASSUMPTION: The salary range is an estimate based on industry standards for a Growth Hacker role in the banking sector in Mumbai. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 10,001+ employees (Large enterprise)

Founded: 2015 (Merged from IDFC Bank and Capital First)

Company Description:

• IDFC FIRST Bank is a universal bank offering a comprehensive range of services, including Retail, MSME, Rural, Startups, Cash & Wealth Management, Deposits, Corporate & Government Banking, Working Capital, Trade Finance, and Treasury Solutions.
• They follow ethical, customer-friendly, digital, and socially responsible banking principles, with a focus on financial inclusion and social good.
• Their mobile app is rated 4.8 on Google Play and the App Store, and they hold high ESG scores.

Company Specialties:

• Commercial & Wholesale Banking
• Consumer financing
• Banking Services
• Retail Banking
• Investment Banking
• Project Financing

Company Website: http://www.idfcfirstbank.com/

ASSUMPTION: IDFC FIRST Bank is a well-established financial institution with a strong focus on ethical and socially responsible banking practices. Their large size and comprehensive range of services offer numerous growth opportunities for employees.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Digital Acquisition

Work Arrangement: On-site, with standard banking hours

Growth Opportunities:

• Potential career progression into senior marketing roles within the organization
• Opportunities to work on diverse projects and campaigns, driving business growth
• Chance to gain experience in a large, established financial institution

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in digital marketing and brand management within the banking industry.

🌍 Location & Work Environment

Office Type: Corporate office in a commercial district

Office Location(s): IDFC FIRST Bank Tower, The Square, C-61, G Block, Bandra-Kurla Complex, Bandra (East), Mumbai, Maharashtra 400051, IN

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India
• The Bandra-Kurla Complex is a major commercial hub, home to many corporate offices and financial institutions
• Mumbai offers a vibrant cultural scene, diverse food options, and numerous recreational activities

Work Schedule: Full-time, with standard banking hours (9:00 AM - 6:00 PM, Monday to Friday)

ASSUMPTION: The office location in the Bandra-Kurla Complex provides easy access to public transportation and numerous amenities, making it an attractive work environment for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round with senior leadership

Key Assessment Areas:

• Digital marketing and brand management skills
• Data analysis and interpretation abilities
• Cultural fit and alignment with company values
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience in digital marketing, brand management, and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences related to the job description
• Prepare for behavioral and situational interview questions focusing on your problem-solving skills and strategic thinking

ATS Keywords: Digital Branding, User Acquisition, Monetization, Market Analysis, Campaign Management, Budget Management, Content Strategy, Stakeholder Management, Brand Awareness, Performance Metrics, Consumer Behavior, Competitive Analysis, Creative Production, Resource Utilization, Brand Positioning, Customer Satisfaction, Brand Sentiment

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing and brand management skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Creative design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Familiarity with relevant marketing automation, data analysis, project management, and creative design tools will be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Ethical and responsible banking
• Customer-centric approach
• Innovation and digital transformation
• Social responsibility and financial inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you align with the company's values of ethical and responsible banking, customer-centric approach, innovation, and social responsibility?
• Are you comfortable working in a collaborative, data-driven, and adaptable team environment?
• Do you have a results-focused and accountable work style?

ASSUMPTION: Candidates who share IDFC FIRST Bank's values and are comfortable working in a collaborative, data-driven, and adaptable team environment will be well-suited for this role.

⚠️ Potential Challenges

• Managing a large budget and multiple stakeholders
• Keeping up with the fast-paced and ever-evolving digital marketing landscape
• Balancing creative and analytical aspects of the role
• Working in a large, established organization with a structured hierarchy

ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a results-focused mindset.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on digital branding and user acquisition for a banking institution
• This role requires a strong understanding of the banking industry and its unique marketing challenges
• Career progression in this role could lead to senior marketing positions within the organization or related industries

ASSUMPTION: This role offers a unique blend of digital marketing and banking industry experience, providing a strong foundation for career growth in related fields.

📝 Sample Projects

• Developing and executing a digital marketing campaign to increase brand awareness among young professionals
• Analyzing market trends and consumer behavior to inform brand positioning and strategy
• Managing the digital acquisition branding budget, including forecasting, allocation, and tracking of expenditures

ASSUMPTION: These sample projects highlight the key responsibilities and required skills for the Growth Hacker role at IDFC FIRST Bank.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and evaluated?
• How does the company approach innovation and digital transformation in its marketing strategies?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting link
• Tailor your resume and cover letter to highlight relevant skills and experiences related to the job description
• Prepare for behavioral and situational interview questions focusing on your problem-solving skills and strategic thinking
• Follow up with the hiring manager within one week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.