πΉ Job Title: Growth Hacker (Marketing)
πΉ Company: Omio
πΉ Location: Singapore, Singapore
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: May 22, 2025
πΉ Experience Level: Mid-Senior level
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong focus on data-driven marketing and continuous optimization. Candidates should be comfortable working in a dynamic, fast-paced environment and have a proven track record of driving measurable results.
β User Acquisition & Growth Strategy: Develop and execute multi-channel growth strategies focused on acquiring users in Southeast Asian markets.
β SEO & Content Marketing: Optimize website content and landing pages to improve organic search rankings and drive inbound traffic.
β SEM & Paid Acquisition: Manage and optimize Google Ads, TikTok Ads, and other paid media campaigns to maximize ROI.
β ASO (App Store Optimization): Improve app visibility and conversion rates in the Apple App Store and Google Play Store.
β ASA (Apple Search Ads): Plan, execute, and optimize Apple Search Ads campaigns to drive high-quality app downloads.
β Performance Analysis: Track, analyze, and report on key growth metrics, user behaviors, and campaign performance to inform strategy.
β Experimentation & A/B Testing: Run rapid, data-informed experiments on marketing funnels, ad creatives, and landing pages to improve conversion rates.
β Localisation & Market Expansion: Tailor growth strategies to align with local market dynamics, cultural preferences, and language nuances.
β Retention & Engagement: Partner with product and CRM teams to enhance user retention, engagement, and lifetime value.
β Cross-functional Collaboration: Work closely with product, engineering, design, and analytics teams to drive holistic growth initiatives.
ASSUMPTION: This role requires a strong understanding of digital consumer behavior and key acquisition channels in Southeast Asia. Candidates should have experience in online marketing, e-commerce, or the online travel industry to be successful in this role.
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-6 years of experience in growth marketing, digital marketing, or performance marketing, ideally with exposure to Southeast Asian markets.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the online travel industry or working with travel-related products may have an advantage in this role. Additionally, candidates with experience working in Southeast Asian markets will be well-suited to this position.
Salary Range: Based on industry standards for a mid-senior level marketing role in Singapore, the estimated salary range for this position is SGD 80,000 - 120,000 per year.
Benefits:
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). However, flexibility is available for the right candidate.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are typical for a company of Omio's size and industry but may be subject to change or variation.
Industry: Omio operates in the technology and travel industries, focusing on online travel planning and ticketing. The company is a leading global transport search engine, enabling users to compare and book trains, buses, ferries, and flights worldwide.
Company Size: Omio has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Omio was founded in 2010 and has since grown to serve millions of users annually, with offices in Berlin, Prague, Melbourne, Bangalore, and London.
Company Description:
Company Specialties:
Company Website: http://www.rome2rio.com
ASSUMPTION: Omio's focus on global expansion and market penetration provides opportunities for growth and career development. The company's commitment to creating seamless travel experiences for users drives its innovative approach to the travel industry.
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have several years of experience in growth marketing and be ready to take on significant responsibilities.
Reporting Structure: The Growth Hacker (Marketing) will report directly to the Head of Marketing or a similar role, depending on the organizational structure.
Work Arrangement: This is an on-site position, requiring the candidate to work from Omio's Singapore office. However, flexibility may be available for the right candidate.
Growth Opportunities:
ASSUMPTION: The Growth Hacker (Marketing) role is well-suited to candidates who are eager to take on significant responsibilities and drive meaningful results. The position offers opportunities for growth and development within a dynamic, fast-paced environment.
Office Type: Omio's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Stewart Street, Richmond, Victoria, Australia
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, with flexible hours available for the right candidate.
ASSUMPTION: Working in Singapore offers a unique blend of cultural diversity, professional opportunities, and a strategic location for driving growth in the Southeast Asian market. The city-state's vibrant atmosphere and multicultural environment provide an enriching work experience.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Growth marketing, user acquisition, SEO, SEM, ASO, ASA, digital growth strategies, performance analysis, A/B testing, localization, market expansion, cross-functional collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, growth hacking, and analytical skills, as well as their ability to work collaboratively and align with Omio's values.
ASSUMPTION: The tools and technologies listed are commonly used in growth marketing roles and may vary depending on the specific needs and preferences of the company.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are strong fits for Omio's culture will be data-driven, results-oriented, and collaborative, with a customer-centric approach to their work. They will also be adaptable and comfortable working in a fast-paced, dynamic environment.
ASSUMPTION: The Growth Hacker (Marketing) role presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage multiple priorities, adapt to change, and collaborate effectively with cross-functional teams.
ASSUMPTION: The Growth Hacker (Marketing) role is unique in its focus on data-driven growth strategies and continuous optimization. Candidates should be prepared to work in a dynamic, fast-paced environment and have a strong understanding of digital consumer behavior in Southeast Asia.
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Growth Hacker (Marketing) may be responsible for in this role. Candidates should be prepared to work on a variety of projects and campaigns, with a focus on driving measurable results.
ASSUMPTION: The interview questions listed are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should prepare thoughtful questions that demonstrate their interest in and understanding of the position.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.