Growth Hacker (Marketing)

📌 Core Information

🔹 Job Title: Growth Hacker (Marketing)

🔹 Company: Omio

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel growth strategies for Southeast Asian markets
• Managing SEO, SEM, ASO, ASA, and other digital growth strategies
• Analyzing performance data to inform strategy and optimize campaigns
• Collaborating cross-functionally to drive holistic growth initiatives
• Localizing growth strategies to align with local market dynamics and cultural preferences

ASSUMPTION: This role requires a strong focus on data-driven marketing and continuous optimization. Candidates should be comfortable working in a dynamic, fast-paced environment and have a proven track record of driving measurable results.

📋 Key Responsibilities

✅ User Acquisition & Growth Strategy: Develop and execute multi-channel growth strategies focused on acquiring users in Southeast Asian markets.

✅ SEO & Content Marketing: Optimize website content and landing pages to improve organic search rankings and drive inbound traffic.

✅ SEM & Paid Acquisition: Manage and optimize Google Ads, TikTok Ads, and other paid media campaigns to maximize ROI.

✅ ASO (App Store Optimization): Improve app visibility and conversion rates in the Apple App Store and Google Play Store.

✅ ASA (Apple Search Ads): Plan, execute, and optimize Apple Search Ads campaigns to drive high-quality app downloads.

✅ Performance Analysis: Track, analyze, and report on key growth metrics, user behaviors, and campaign performance to inform strategy.

✅ Experimentation & A/B Testing: Run rapid, data-informed experiments on marketing funnels, ad creatives, and landing pages to improve conversion rates.

✅ Localisation & Market Expansion: Tailor growth strategies to align with local market dynamics, cultural preferences, and language nuances.

✅ Retention & Engagement: Partner with product and CRM teams to enhance user retention, engagement, and lifetime value.

✅ Cross-functional Collaboration: Work closely with product, engineering, design, and analytics teams to drive holistic growth initiatives.

ASSUMPTION: This role requires a strong understanding of digital consumer behavior and key acquisition channels in Southeast Asia. Candidates should have experience in online marketing, e-commerce, or the online travel industry to be successful in this role.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-6 years of experience in growth marketing, digital marketing, or performance marketing, ideally with exposure to Southeast Asian markets.

Required Skills:

• Proven hands-on experience with SEO, SEM, ASO, ASA, and paid media platforms (e.g., Google Ads, Meta Ads, Apple Search Ads)
• Strong analytical mindset with a demonstrated ability to make data-driven decisions
• Excellent project management and execution skills
• Fluency in English; bilingual proficiency in Mandarin is a plus

Preferred Skills:

• Experience in online marketing, e-commerce, or the online travel industry
• Familiarity with analytics tools such as Google Analytics, Adjust, Ahrefs, and Apptweak

ASSUMPTION: Candidates with experience in the online travel industry or working with travel-related products may have an advantage in this role. Additionally, candidates with experience working in Southeast Asian markets will be well-suited to this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level marketing role in Singapore, the estimated salary range for this position is SGD 80,000 - 120,000 per year.

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Flexible work arrangements

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). However, flexibility is available for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are typical for a company of Omio's size and industry but may be subject to change or variation.

📌 Applicant Insights

🔍 Company Context

Industry: Omio operates in the technology and travel industries, focusing on online travel planning and ticketing. The company is a leading global transport search engine, enabling users to compare and book trains, buses, ferries, and flights worldwide.

Company Size: Omio has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Omio was founded in 2010 and has since grown to serve millions of users annually, with offices in Berlin, Prague, Melbourne, Bangalore, and London.

Company Description:

• Omio's vision is to enable people to travel seamlessly anywhere, anyway, by bringing global transport into a single distribution system and creating end-to-end magical consumer journeys.
• The company offers transparent pricing and easy booking, making travel planning simple, flexible, and personal for users.
• Omio is the largest source of inventory, with 1000+ suppliers operating in 39 countries, and powers ticketing and journeys for 900m+ users every year.

Company Specialties:

• Online travel planning and ticketing
• Transport search engine and comparison platform
• Global expansion and market penetration

Company Website: http://www.rome2rio.com

ASSUMPTION: Omio's focus on global expansion and market penetration provides opportunities for growth and career development. The company's commitment to creating seamless travel experiences for users drives its innovative approach to the travel industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution. The ideal candidate will have several years of experience in growth marketing and be ready to take on significant responsibilities.

Reporting Structure: The Growth Hacker (Marketing) will report directly to the Head of Marketing or a similar role, depending on the organizational structure.

Work Arrangement: This is an on-site position, requiring the candidate to work from Omio's Singapore office. However, flexibility may be available for the right candidate.

Growth Opportunities:

• As Omio continues to expand globally, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role.
• The company's focus on innovation and continuous improvement provides opportunities for professional development and skill-building.
• Working closely with cross-functional teams offers the chance to gain exposure to various aspects of the business and contribute to its overall success.

ASSUMPTION: The Growth Hacker (Marketing) role is well-suited to candidates who are eager to take on significant responsibilities and drive meaningful results. The position offers opportunities for growth and development within a dynamic, fast-paced environment.

🌍 Location & Work Environment

Office Type: Omio's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Stewart Street, Richmond, Victoria, Australia

Geographic Context:

• Singapore is a major global hub for finance, technology, and tourism, providing ample opportunities for professional growth and development.
• The city-state is known for its multicultural environment, offering a diverse range of cultural experiences and culinary delights.
• Singapore's strategic location in Southeast Asia makes it an ideal base for driving user acquisition and market expansion in the region.

Work Schedule: The standard workweek is Monday to Friday, with flexible hours available for the right candidate.

ASSUMPTION: Working in Singapore offers a unique blend of cultural diversity, professional opportunities, and a strategic location for driving growth in the Southeast Asian market. The city-state's vibrant atmosphere and multicultural environment provide an enriching work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Marketing strategy and growth hacking skills
• Analytical and problem-solving abilities
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Omio's values

Application Tips:

• Highlight your experience with SEO, SEM, ASO, and ASA, as well as your ability to analyze data and make data-driven decisions.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively.

ATS Keywords: Growth marketing, user acquisition, SEO, SEM, ASO, ASA, digital growth strategies, performance analysis, A/B testing, localization, market expansion, cross-functional collaboration

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, growth hacking, and analytical skills, as well as their ability to work collaboratively and align with Omio's values.

🛠️ Tools & Technologies

• Google Analytics
• Adjust
• Ahrefs
• Apptweak
• Google Ads
• Meta Ads
• Apple Search Ads
• Asana or similar project management tool
• Google Sheets or similar data analysis tool

ASSUMPTION: The tools and technologies listed are commonly used in growth marketing roles and may vary depending on the specific needs and preferences of the company.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and cross-functional teamwork
• Customer-centric approach

Work Style:

• Data-driven and results-oriented
• Agile and adaptable
• Collaborative and communicative

Self-Assessment Questions:

• How do you approach optimizing marketing funnels and ad creatives based on A/B testing results?
• Can you describe a time when you had to adapt your marketing strategy to align with local market dynamics and cultural preferences?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Candidates who are strong fits for Omio's culture will be data-driven, results-oriented, and collaborative, with a customer-centric approach to their work. They will also be adaptable and comfortable working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in growth marketing
• Balancing short-term performance goals with long-term strategic objectives
• Working effectively in a cross-functional team with diverse stakeholders

ASSUMPTION: The Growth Hacker (Marketing) role presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage multiple priorities, adapt to change, and collaborate effectively with cross-functional teams.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Growth Hacker (Marketing) position focuses heavily on data-driven decision-making and continuous optimization.
• This role requires a strong understanding of digital consumer behavior and key acquisition channels in Southeast Asia, which may differ from other marketing roles focused on different regions or industries.
• Career progression in this role may involve moving into a management position or taking on additional responsibilities as the company continues to grow and expand.

ASSUMPTION: The Growth Hacker (Marketing) role is unique in its focus on data-driven growth strategies and continuous optimization. Candidates should be prepared to work in a dynamic, fast-paced environment and have a strong understanding of digital consumer behavior in Southeast Asia.

📝 Sample Projects

• Developing and executing a multi-channel user acquisition campaign for a new market launch
• Optimizing app store listings and creatives to improve visibility and conversion rates
• Analyzing campaign performance data to identify trends and opportunities for optimization

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Growth Hacker (Marketing) may be responsible for in this role. Candidates should be prepared to work on a variety of projects and campaigns, with a focus on driving measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the current state of user acquisition and growth strategies for Southeast Asia, and how this role fits into those plans?
• How does the marketing team collaborate with other departments, such as product and engineering, to drive holistic growth initiatives?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Omio support the professional development and growth of its employees, particularly in the marketing department?
• What are the biggest challenges facing the growth and expansion of Omio in Southeast Asia, and how can this role contribute to addressing them?

ASSUMPTION: The interview questions listed are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should prepare thoughtful questions that demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Omio job portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your experience with SEO, SEM, ASO, and ASA, as well as your ability to analyze data and make data-driven decisions.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively.
• If selected for an interview, be prepared to discuss your approach to growth marketing, user acquisition, and digital growth strategies, as well as your experience working in cross-functional teams.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.