📌 Core Information
🔹 Job Title: Growth Hacker (Social Media Strategist)
🔹 Company: A1 Garage Door Service
🔹 Location: Phoenix, Arizona, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative organic social media strategies
- Managing a comprehensive content calendar for multiple platforms and location-specific pages
- Leveraging AI tools for content creation, optimization, and automation
- Monitoring and analyzing social media performance, and providing actionable insights
- Collaborating with internal teams to ensure social media strategies align with overall marketing goals
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and proficiency in AI tools to succeed in the fast-paced and ever-evolving social media landscape.
📋 Key Responsibilities
✅ Develop and execute organic social media strategy aligned with brand objectives, target audience, and market trends
✅ Create, manage, and maintain a detailed content calendar for all social media channels
✅ Oversee and manage social media presence for multiple location-specific pages, tailoring content to resonate with local audiences while maintaining brand consistency
✅ Develop compelling, high-quality, and platform-native content using AI tools for enhancement and optimization
✅ Monitor and engage with the community, fostering a positive and interactive online environment, and managing online reputation
✅ Proactively identify, evaluate, and implement cutting-edge AI tools and technologies to enhance all aspects of social media management
✅ Define key performance indicators (KPIs) for organic social media efforts, track, measure, and report on the performance of social media campaigns and content
✅ Stay up-to-date with the latest social media trends, algorithm changes, emerging platforms, new features, and best practices
✅ Collaborate with the broader marketing team to ensure social media strategies are integrated with overall marketing goals and campaigns
ASSUMPTION: This role requires a strong understanding of social media platforms, AI tools, and the ability to adapt to changes in the digital landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience as a Social Media Specialist, Social Media Manager, or similar role with a strong portfolio showcasing successful organic social media campaigns and community growth
Required Skills:
- Proven expertise in managing and growing presence on major social media platforms
- Exceptional AI proficiency with demonstrated experience using a variety of AI tools for social media management
- Highly social savvy with an intuitive understanding of online culture, social media etiquette, and what makes content engaging and shareable on different platforms
- Strong understanding of social media KPIs, analytics, and reporting
- Excellent written and verbal communication skills, with a keen eye for detail, grammar, and tone
- Creative thinker with strong content creation and curation abilities
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
- Strong organizational and time-management skills
Preferred Skills:
- Experience managing social media for businesses with multiple locations or sub-brands
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the home-service industry or a related field may have an advantage, but the core skills required for this role are transferable from other industries.
💰 Compensation & Benefits
Salary Range: $75,000 - $150,000 per year (based on experience and industry standards for the Phoenix area)
Benefits:
- Medical, dental, vision, 401K
- Paid Time Off
- Weekly Pay
- Internal Promotion opportunities
- Company swag
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for the Phoenix area and the experience level required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically home services and garage door repair
Company Size: Medium (201-500 employees), offering a structured yet growing environment with opportunities for internal promotion
Founded: 2007, with a history of steady growth and recognition as an Inc. 5000 company
Company Description:
- Founded in 2007, A1 Garage Door Service has grown to be a leader in the home-service industry
- Operates in 11 states and 18 service markets
- Awarded the Inc. 5000 award three years consecutively
Company Specialties:
- Garage Door Repair
- Home Services
- Skilled Trades
Company Website: a1garage.com
ASSUMPTION: A1 Garage Door Service is a well-established company with a strong presence in the home-service industry, offering opportunities for growth and career development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the broader marketing team, as well as other internal teams as needed
Work Arrangement: On-site, with the requirement to be present at the Phoenix corporate office
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Social Media Manager or Marketing Manager
- Expansion into other areas of the business, such as sales or customer service
- Opportunities to lead and mentor junior team members as the company grows
ASSUMPTION: This role offers a unique opportunity to grow and develop within a successful and established company, with a clear path for career advancement.
🌍 Location & Work Environment
Office Type: Corporate office, with a structured and professional work environment
Office Location(s): 3254 E Broadway Rd, Phoenix, Arizona 85040, US
Geographic Context:
- The Phoenix metropolitan area has a population of over 4.5 million people, offering a large and diverse customer base for the company's services
- The area experiences hot summers and mild winters, with a mix of urban and suburban environments
- Phoenix is a major hub for the home-service industry, with numerous competitors and opportunities for growth
Work Schedule: Full-time, Monday-Friday, with the possibility of occasional weekend or evening work for special events or campaigns
ASSUMPTION: The Phoenix office provides a professional and collaborative work environment, with ample opportunities for growth and development within the company.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Manager to discuss the role, responsibilities, and career growth opportunities
- Final interview with the Marketing Director or another senior leader to discuss the role's fit within the broader marketing strategy and company vision
Key Assessment Areas:
- Strategic thinking and ability to develop and execute innovative social media strategies
- Proficiency in AI tools and ability to leverage technology to enhance social media management
- Strong communication skills and ability to work effectively with internal teams
- Cultural fit and alignment with the company's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of successful social media campaigns you've managed, with data-driven results
- Demonstrate your understanding of the home-service industry and A1 Garage Door Service's unique value proposition
ATS Keywords: Social Media Strategy, Content Creation, AI Proficiency, Community Engagement, Performance Analysis, Trend Monitoring, Collaboration, Content Calendar Management, Home Services, Garage Door Repair
ASSUMPTION: The application process for this role is competitive, and candidates who can demonstrate a strong understanding of the role's requirements and a clear fit with the company's values and mission will have the best chance of success.
🛠️ Tools & Technologies
- AI tools for content creation, optimization, and automation (e.g., Jasper, Copy.ai, ChatGPT, Runway, Pictory, Canva AI, Buffer AI, FeedHive)
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social AI, Hootsuite Insights with Owly AI)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The specific AI tools and technologies used in this role may evolve over time as new tools emerge and the company's needs change.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: A1 Garage Door Service prioritizes the needs and satisfaction of its customers above all else
- Integrity: The company upholds the highest ethical standards in all aspects of its business
- Teamwork: A1 Garage Door Service fosters a collaborative and supportive work environment, with a focus on collective success
Work Style:
- Structured and professional, with clear expectations and goals for each role
- Fast-paced and dynamic, with a focus on continuous improvement and innovation
- Collaborative and supportive, with a strong emphasis on teamwork and communication
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful social media strategies for businesses with multiple locations or sub-brands?
- Are you comfortable working in a fast-paced and dynamic environment, with a focus on continuous improvement and innovation?
- Do you thrive in a collaborative and supportive work environment, with a strong emphasis on teamwork and communication?
ASSUMPTION: Candidates who can demonstrate a strong alignment with A1 Garage Door Service's values and a clear fit with the company's work style will have the best chance of success in this role.
⚠️ Potential Challenges
- The fast-paced and ever-evolving nature of the social media landscape may require long hours and weekend work to stay up-to-date with trends and algorithm changes
- The role may involve managing multiple projects simultaneously, with tight deadlines and high expectations for performance
- The Phoenix metropolitan area has a large and diverse customer base, which may present unique challenges in tailoring content and engagement strategies to resonate with local audiences
- The role may require occasional travel to other A1 Garage Door Service locations for special events or training sessions
ASSUMPTION: Candidates who can demonstrate strong time-management skills, adaptability, and a willingness to take on challenges will be best suited for this role.
📈 Similar Roles Comparison
- This role is unique in its focus on organic social media strategy and management for a home-service industry leader, with a clear emphasis on AI proficiency and innovation
- Similar roles in other industries may have a broader focus on paid social media advertising or may not place the same emphasis on AI tools and technology
- Career paths for this role may include advancement within the marketing department, expansion into other areas of the business, or transition to a similar role in another industry
ASSUMPTION: This role offers a unique opportunity to grow and develop within a successful and established company, with a clear path for career advancement and a strong focus on innovation and continuous improvement.
📝 Sample Projects
- Developing and executing a comprehensive organic social media strategy for A1 Garage Door Service's expansion into a new market, with a focus on tailoring content and engagement strategies to resonate with local audiences
- Leveraging AI tools to optimize content for each social media platform, with a focus on maximizing engagement and reach
- Analyzing and reporting on the performance of social media campaigns, with a focus on identifying trends, patterns, and opportunities for improvement
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role, but the specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to social media strategy and how this role fits into the broader marketing goals and campaigns?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its social media efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a clear understanding of the company's values and mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your proven track record of developing and executing successful social media strategies
- Prepare examples of successful social media campaigns you've managed, with data-driven results, to demonstrate your qualifications and fit for this role
- If applicable, prepare examples of your portfolio or other relevant work samples to showcase your creative and technical skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
