📌 Core Information
🔹 Job Title: Growth Lead
🔹 Company: Forager
🔹 Location: Santa Monica, California, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Telecommuting)
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition and maximizing free-to-paid subscription conversion on our web application
- Developing and executing data-driven strategies to optimize user engagement and accelerate revenue growth
- Collaborating with cross-functional teams to enhance user experience and create compelling marketing content
- Staying updated on growth marketing trends and continuously experimenting to improve conversion performance
ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to strategy development and execution.
📋 Key Responsibilities
✅ Develop and execute comprehensive strategies focused on converting free users to paid subscriptions, including identifying key conversion points, designing targeted campaigns, and implementing effective messaging and incentives
✅ Analyze user behavior and identify opportunities to improve conversion rates, utilizing analytics tools to track key metrics, conduct A/B testing, and optimize the user journey
✅ Design and implement targeted email marketing campaigns, in-app messaging, and other communication strategies to nurture free users and drive conversions, crafting compelling copy and personalized offers to resonate with different user segments
✅ Collaborate with product and engineering teams to optimize the onboarding process and improve the overall user experience, ensuring a seamless transition from free to paid
✅ Create and manage compelling marketing content, including landing pages, blog posts, and social media campaigns, to support conversion efforts, highlighting the value proposition of our paid subscription and addressing potential user objections
✅ Develop and manage paid advertising campaigns to drive targeted traffic to our free trial and subscription pages, optimizing campaigns for conversion and ROI
✅ Monitor and report on key performance indicators (KPIs) related to user acquisition, conversion rates, and revenue growth, providing regular updates and insights to the leadership team
✅ Stay up-to-date on the latest growth marketing trends and best practices, particularly in the SaaS subscription space, continuously experimenting and iterating to improve conversion performance
✅ Implement and optimize referral programs and other strategies to leverage existing users for acquisition and conversion
✅ Develop and implement customer segmentation strategies to tailor marketing messaging and offers for different user groups, with a focus on maximizing conversion potential
ASSUMPTION: This role requires a high degree of autonomy and self-motivation, with a strong emphasis on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record of driving user acquisition and significantly improving free-to-paid subscription conversion rates (2-5 years)
Required Skills:
- Strong analytical skills and experience using data to inform marketing decisions
- Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Mixpanel, HubSpot)
- Excellent written and verbal communication skills
- Experience in the SaaS or B2B space is a plus
- Experience with A/B testing, funnel optimization, and customer lifecycle marketing
Preferred Skills:
- Experience with paid advertising campaigns (e.g., Google Ads, social media ads)
- Familiarity with the local food industry or B2B procurement space
ASSUMPTION: Candidates with a strong background in data analysis and optimization, along with a proven track record in growth marketing, are likely to be the most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Growth Marketing Manager with 2-5 years of experience in the SaaS/B2B space)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Competitive PTO and holiday policy
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Forager operates in the Software Development industry, focusing on digital B2B procurement platforms for local food
Company Size: Forager is a small startup with 2-10 employees, offering a fast-paced, collaborative, and supportive work environment
Founded: Forager was founded in 2015 with the mission to make local food more widely available by simplifying the wholesale procurement process
Company Description:
- Forager is a digital B2B procurement platform for local food, designed to simplify the sourcing process for wholesale buyers and local food suppliers
- The company's mission is to make locally sourced food more widely available for everyone, streamlining the procurement process from procurement to payment
- Forager has enabled hundreds of thousands of dollars in local sourcing, cutting costs for buyers, increasing sales for suppliers, and stocking the shelves with fresh local food for everyone
Company Specialties:
- Local food
- Grocers
- Wholesale buyers
- Payments
- Procure-to-pay
- Procurement
- And local farm
Company Website: http://www.goforager.com
ASSUMPTION: Working at Forager offers the opportunity to be on the ground floor of a fast-growing startup, with a strong focus on innovation and impact in the local food industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in growth marketing, user acquisition, and conversion optimization
Reporting Structure: The Growth Lead will report directly to the CEO and work closely with cross-functional teams, including product, engineering, and marketing
Work Arrangement: This role is remote-friendly, with flexible work hours and the ability to work from home or a co-working space
Growth Opportunities:
- As a small startup, Forager offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career as the company expands
- The Growth Lead will have the chance to make a significant impact on the company's success and shape its growth strategy
- Working at Forager provides the opportunity to gain experience in a fast-paced, dynamic startup environment and learn from a talented team of professionals
ASSUMPTION: This role offers a unique opportunity for a growth marketing professional to drive the user acquisition and conversion strategy for a innovative, mission-driven startup in the local food industry.
🌍 Location & Work Environment
Office Type: Remote (Telecommuting)
Office Location(s): Santa Monica, California, United States
Geographic Context:
- Santa Monica is a coastal city in Los Angeles County, California, known for its beaches, parks, and vibrant tech industry
- The city offers a high quality of life, with a diverse range of neighborhoods, cultural attractions, and outdoor activities
- Forager's remote work arrangement allows employees to live and work from anywhere, with the option to visit the Santa Monica office as needed
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offered by Forager provides employees with the flexibility to balance their personal and professional lives, while still being part of a collaborative and supportive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the CEO
- In-depth interview with the CEO and a member of the marketing team
- Take-home assignment or case study
- Final interview with the CEO and other team members
Key Assessment Areas:
- Data analysis and interpretation skills
- Growth marketing strategy and execution
- Communication and presentation skills
- Cultural fit and alignment with Forager's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in growth marketing, user acquisition, and conversion optimization
- Be prepared to discuss your approach to data-driven decision making and provide examples of successful growth marketing campaigns you've executed in the past
- Demonstrate your understanding of Forager's mission and how your skills and experience align with the company's goals
- Prepare thoughtful questions to ask the interviewers about the role, the team, and the company's growth strategy
ATS Keywords: Growth Marketing, User Acquisition, Conversion Optimization, Data Analysis, Marketing Automation, CRM Systems, Analytics Platforms, A/B Testing, Funnel Optimization, Customer Segmentation, Paid Advertising, SaaS, B2B
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on data-driven decision making and a proven track record of success in growth marketing.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used by Forager may vary, and candidates should be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Forager is committed to making local food more widely available and supporting sustainable agriculture
- Innovative: The company embraces a culture of experimentation and continuous learning
- Collaborative: Forager values cross-functional collaboration and a supportive work environment
Work Style:
- Data-driven: Forager places a strong emphasis on data analysis and informed decision making
- Adaptable: The company is open to feedback and willing to pivot or change course based on new information
- Results-oriented: Forager focuses on achieving measurable outcomes and driving growth
Self-Assessment Questions:
- Do I share Forager's commitment to supporting local food and sustainable agriculture?
- Am I comfortable working in a fast-paced, dynamic startup environment and adapting to change?
- Do I have a strong track record of driving growth and achieving results through data-driven marketing strategies?
ASSUMPTION: Candidates who are passionate about Forager's mission, comfortable working in a fast-paced startup environment, and skilled in data-driven marketing are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Working in a small startup environment may require wearing multiple hats and taking on responsibilities beyond the initial job description
- The remote work arrangement may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- The local food industry may have unique challenges and considerations that require a nuanced understanding of the market and its players
- The competitive nature of the growth marketing role may require continuous learning and adaptation to stay ahead of industry trends and best practices
ASSUMPTION: Candidates should be prepared to take on a high degree of responsibility and autonomy in this role, with a strong focus on data-driven decision making and continuous improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Growth Lead position at Forager places a strong emphasis on data analysis and optimization, with a significant portion of time dedicated to strategy development and execution
- In the local food industry, growth marketing may require a nuanced understanding of the market and its players, as well as the ability to adapt to the unique challenges and considerations of the space
- Career paths in growth marketing may vary depending on the company's size, industry, and growth stage, with opportunities for advancement and increased responsibility as the company expands
ASSUMPTION: Candidates should be prepared to take on a high degree of responsibility and autonomy in this role, with a strong focus on data-driven decision making and continuous improvement.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive free-to-paid subscription conversions, with a focus on personalized messaging and offers
- Conducting an A/B test to optimize the user onboarding process and improve conversion rates
- Analyzing user behavior data to identify opportunities for segmentation and targeted marketing campaigns
ASSUMPTION: The specific projects and initiatives undertaken by the Growth Lead at Forager may vary depending on the company's priorities and growth stage, but will likely involve a strong focus on data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Forager's user acquisition and conversion funnel, and where you see the biggest opportunities for improvement?
- How does Forager approach cross-functional collaboration, and how would this role work with other teams, such as product and engineering?
- What are the key performance indicators (KPIs) that Forager tracks for user acquisition and conversion, and how are these measured and reported?
- How does Forager support the professional development and growth of its employees, and what opportunities exist for advancement in this role?
- What is the company's long-term vision for growth and expansion, and how does this role fit into that strategy?
ASSUMPTION: Candidates should come prepared with thoughtful questions that demonstrate their understanding of the role, the company, and the industry, and their ability to drive growth and achieve results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in growth marketing, user acquisition, and conversion optimization
- Prepare for your interviews by researching Forager's mission, values, and growth strategy, and be ready to discuss your approach to data-driven decision making and growth marketing
- Follow up with the hiring manager within one week of your final interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
