Growth Lead - Lifecycle & Retention

📌 Core Information 🔹 Job Title: Growth Lead - Lifecycle & Retention 🔹 Company: OKX 🔹 Location: Sydney, New South Wales, Australia 🔹 Job Type: Hybrid (Remote/Australia) 🔹 Category: Marketing 🔹 Date Posted: July 16, 2025 🚀 Job Overview Key aspects of this role include: - Designing and executing a strategic framework for user engagement post-first-trade on OKX's crypto exchange platform. - Collaborating with cross-functional teams to optimize user experience and retention. - Leveraging data insights to inform decision-making and drive user engagement. - Building and executing community strategies to enhance user loyalty and platform usage. ASSUMPTION: This role requires a strong understanding of the Australian crypto user base and the ability to adapt strategies to the local market. 📋 Key Responsibilities 🔹 Post-Trade Lifecycle Strategy - Lead the end-to-end strategy for the Australian user journey after the first trade. - Identify and prioritize key user segments and develop targeted lifecycle approaches. - Collaborate with Product and Data teams to define key milestones and success metrics. 🔹 Product & Local Experience Optimisation - Work with Product to localise and optimise in-app journeys, prompts, and education touchpoints. - Provide market insights to influence product development and regulatory-sensitive design choices. - Drive awareness and adoption of key features relevant to the local user base. 🔹 Lifecycle Collaboration - Work with CRM and Content teams to support lifecycle messaging strategies. - Ensure lifecycle communications align with ASIC guidelines, risk disclosures, and local compliance requirements. 🔹 User Insights & Growth Experiments - Analyze Australian user behaviour to identify engagement opportunities and drop-off points. - Lead A/B tests and experiments to increase retention, engagement, and feature depth. - Define success metrics relevant to the local market. 🔹 Community & Events Strategy – AU Market - Own and implement the community and event strategy for user retention in Australia. - Develop targeted programs to engage existing users and partner with local influencers. - Measure community/event impact on trading activity, satisfaction, and long-term platform usage. ASSUMPTION: Success in this role requires a data-driven approach, strong analytical skills, and the ability to work effectively with cross-functional teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 5-8+ years in growth, lifecycle, or product marketing with a strong record in fintech, crypto, or trading-related industries. Required Skills: - Proven experience driving retention and engagement through user segmentation, product education, and strategic programs. - Strong understanding of the Australian crypto user base, behaviour patterns, and regulatory environment. - Demonstrated ability to design and deliver user engagement strategies that align with compliance and localisation needs. - Highly collaborative with strong communication skills and the ability to partner effectively with various teams. - Analytical and experiment-driven, with working knowledge of behavioural data platforms and retention KPIs. Preferred Skills: - Experience with crypto exchange platforms and Web3 technologies. - Familiarity with ASIC guidelines and local compliance requirements. - Proficiency in data analysis tools (e.g., Mixpanel, GA4, Amplitude, Looker). ASSUMPTION: While not required, experience with crypto exchange platforms and Web3 technologies would be beneficial for success in this role. 💰 Compensation & Benefits Salary Range: AUD 180,000 - 250,000 per annum (based on experience level and industry standards for similar roles in Australia) Benefits: - Competitive salary and bonus structure. - Comprehensive health, dental, and vision insurance. - Generous leave policy (25 days + public holidays). - Flexible work arrangements (hybrid remote/Australia). - Employee stock options and equity compensation. - Professional development opportunities and training. - A dynamic, international work environment with a diverse team. Working Hours: Full-time (40 hours per week) with flexible hours and remote work options. ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Australia. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Fintech and Blockchain Company Size: 1,001-5,000 employees Founded: 2017 (OKX; OKG group established in 2013) Company Description: OKX is a leading crypto exchange, offering users access to crypto trading and decentralized crypto applications (dApps) through its user-friendly platform. OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. OKX is part of OKG, a group that brings the value of blockchain to users around the world through its leading products, OKX, OKX Wallet, OKLink, and more. Company Specialties: Exchange, Blockchain, Futures, API, Technology, and Cryptocurrency. Company Website: www.okx.com ASSUMPTION: OKX's extensive experience in the crypto exchange and blockchain industries makes it an ideal place for professionals seeking to grow their careers in the fintech sector. 📊 Role Analysis Career Level: Mid-Senior level role, offering significant growth opportunities for the right candidate. Reporting Structure: This role reports directly to the Head of Marketing, APAC. Work Arrangement: Hybrid (remote/Australia) with flexible work arrangements and the option to work from OKX's Sydney office. Growth Opportunities: - Potential to grow into a regional or global leadership role within the Marketing department. - Opportunities to work on high-impact projects and collaborate with cross-functional teams. - Exposure to a dynamic, international work environment with a diverse team. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership skills and gain experience working on high-impact projects. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art facilities. Office Location(s): OKX's Sydney office is located in the heart of the CBD, with easy access to public transportation. Geographic Context: Sydney, Australia's largest city, offers a vibrant multicultural lifestyle, stunning beaches, and a thriving food and entertainment scene. Work Schedule: Flexible hours with the option to work remotely or from the Sydney office. ASSUMPTION: OKX's Sydney office provides a modern, collaborative work environment that fosters productivity and innovation. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video call with the HR team. 3. In-depth interviews with the hiring manager and relevant team members. 4. Final round interviews with senior leadership. Key Assessment Areas: - Cultural fit and alignment with OKX's core values. - Problem-solving skills and strategic thinking. - Experience with user segmentation, product education, and retention strategies. - Understanding of the Australian crypto user base and local market trends. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills. - Showcase your understanding of the Australian crypto market and local user base. - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking. ATS Keywords: Growth Marketing, User Engagement, Data Analysis, Product Education, User Segmentation, Lifecycle Strategy, Community Building, Event Strategy, Collaboration, Compliance, Retention Strategies, Market Insights, A/B Testing, Behavioral Data, Communication Skills, Strategic Programs, Crypto Exchange, Web3 Technologies, ASIC Guidelines, Local Compliance. ASSUMPTION: OKX's interview process is designed to assess candidates' cultural fit, problem-solving skills, and strategic thinking, with a focus on their relevant experience and skills. 🛠️ Tools & Technologies - Data analysis tools: Mixpanel, GA4, Amplitude, Looker. - Collaboration tools: Slack, Microsoft Teams, Google Workspace. - Project management tools: Asana, Jira, Trello. - Marketing automation tools: Marketo, HubSpot, Mailchimp. ASSUMPTION: OKX uses a range of tools to facilitate collaboration, project management, and marketing automation. Familiarity with these tools is beneficial but not required. 👔 Cultural Fit Considerations Company Values: - We Before Me: Putting the team's success above individual ego. - Do the Right Thing: Acting with integrity and accountability. - Get Things Done: Delivering results and driving impact. Work Style: - Collaborative and inclusive team environment. - Data-driven decision-making and continuous improvement. - Fast-paced, dynamic work environment with a focus on innovation. Self-Assessment Questions: 1. Can you provide an example of a time when you put the team's success above your own ego? 2. Describe a situation where you acted with integrity and accountability, even when faced with challenges. 3. How do you approach delivering results and driving impact in a fast-paced, dynamic work environment? ASSUMPTION: OKX's company culture emphasizes collaboration, data-driven decision-making, and a strong work ethic. Candidates who align with these values and work styles are more likely to succeed in the role. ⚠️ Potential Challenges - Navigating the fast-paced, dynamic work environment may require strong time management and prioritization skills. - Balancing the needs of various user segments and developing targeted lifecycle approaches can be challenging. - Ensuring lifecycle communications align with ASIC guidelines, risk disclosures, and local compliance requirements may require careful attention to detail. ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in the role. 📈 Similar Roles Comparison - Role Differentiation: This role focuses on post-first-trade user engagement and retention, while similar roles may focus on user acquisition or other aspects of the user lifecycle. - Industry-Specific Context: The Australian crypto market is unique, with its own user base, regulatory environment, and competitive landscape. This role requires a deep understanding of these factors to drive successful user engagement strategies. - Career Path Comparison: This role offers significant growth potential, with opportunities to expand leadership skills and gain experience working on high-impact projects. Similar roles may offer comparable growth opportunities, but the specific path may vary depending on the organization's structure and priorities. ASSUMPTION: While this role shares similarities with other marketing roles, its focus on post-first-trade user engagement and retention makes it unique within the crypto exchange industry. 📝 Sample Projects - Developing and executing a targeted lifecycle approach for retail investors in Australia. - Collaborating with Product to localise and optimise in-app journeys for first-time traders. - Measuring the impact of community events on trading activity, satisfaction, and long-term platform usage. ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Marketing Lead may work on, focusing on user engagement, retention, and community building. ❓ Key Questions to Ask During Interview 1. Can you describe the most significant user engagement challenge you've faced in a previous role and how you addressed it? 2. How do you approach collaborating with cross-functional teams to drive user engagement and retention? 3. Can you share an example of a successful community event you've organised and the impact it had on user engagement and retention? 4. How do you stay up-to-date with the latest trends and best practices in user engagement and retention strategies? 5. Can you describe a time when you had to adapt your user engagement strategy due to changes in the market or user behaviour? How did you approach this? ASSUMPTION: These interview questions are designed to assess candidates' problem-solving skills, strategic thinking, and adaptability in the face of changing market conditions and user behaviour. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: OKX Careers 2. Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on user engagement, retention, and community building strategies. 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking. 4. Research OKX's company culture and values to ensure a strong cultural fit. 5. Follow up with the OKX HR team one week after submitting your application to inquire about your application status. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.