Growth Management - Assistant Manager - Telco

📌 Core Information

🔹 Job Title: Growth Management - Assistant Manager - Telco

🔹 Company: Paytm

🔹 Location: Noida, Uttar Pradesh, India

🔹 Job Type: On-site

🔹 Category: Telecommunications

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition, retention, and revenue growth across multiple channels
• Collaborating with product, marketing, and sales teams to create and execute growth strategies
• Utilizing data and analytics to monitor, measure, and optimize growth initiatives
• Developing and implementing strategies for user acquisition and retention

ASSUMPTION: This role requires a strong background in growth marketing, user acquisition, and analytics, with a focus on delivering measurable results. The ideal candidate will have experience in a high-growth startup or tech environment.

📋 Key Responsibilities

✅ Growth Strategy Development & Execution: Lead the development and execution of scalable growth strategies to increase user acquisition, engagement, and retention across various digital channels.

✅ Data-Driven Decision Making: Utilize analytics and key performance indicators (KPIs) to monitor, measure, and optimize growth initiatives. Work with data teams to set up dashboards and reporting mechanisms to track performance.

✅ Cross-functional Collaboration: Work closely with product, marketing, data, and sales teams to align growth initiatives with overall business goals and product roadmaps.

✅ Experimentation & Optimization: Drive A/B testing and other experiments to continuously refine and optimize campaigns. Lead efforts to identify opportunities for growth through new channels, content, or product offerings.

✅ User Acquisition & Retention: Develop and implement strategies for user acquisition and retention, focusing on both paid and organic channels. Collaborate with the marketing team to optimize paid media campaigns, SEO, SEM, and email marketing.

✅ Customer Segmentation & Targeting: Analyze customer segments and behaviors to inform personalized growth strategies. Create targeted marketing campaigns to maximize lifetime value and reduce churn.

✅ Revenue Growth: Drive initiatives that directly contribute to top-line revenue, focusing on improving conversion rates, optimizing the sales funnel, and maximizing the value of each customer.

✅ Reporting & Analytics: Track and report on growth metrics, including user acquisition costs, customer lifetime value (CLV), and other relevant KPIs. Provide actionable insights to leadership.

✅ Competitive Research: Stay informed on industry trends, competitor strategies, and emerging growth channels to maintain a competitive edge.

ASSUMPTION: The role requires a strong understanding of growth channels, customer lifecycle, and funnel optimization. The ideal candidate will have experience in a growth, marketing, or performance role and be comfortable working with data analysis tools and marketing automation platforms.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Data Science, or a related field. MBA or relevant advanced degree is a plus.

Experience: 3-5 years of experience in a growth, marketing, or performance role, ideally in a high-growth startup or tech environment.

Required Skills:

• Strong analytical skills and experience with data analysis tools (Google Analytics, Mixpanel, Tableau, etc.)
• Proficient in marketing automation tools (HubSpot, Marketo, etc.), paid advertising platforms (Google Ads, Facebook Ads, etc.), and CRM systems.
• Excellent understanding of growth channels, including SEO, SEM, paid social, content marketing, and email marketing.
• Ability to run A/B tests and interpret results to drive optimization.
• Solid understanding of customer lifecycle, customer segmentation, and funnel optimization.
• Strong project management skills and ability to juggle multiple priorities simultaneously.

Preferred Skills:

• Experience in a SaaS or tech-driven company.
• Expertise in growth hacking, referral programs, or viral marketing strategies.
• Advanced knowledge of SQL or other data analysis tools.
• Knowledge of product growth metrics (DAU, MAU, churn, retention, LTV, etc.).

ASSUMPTION: The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work collaboratively across teams. They should be detail-oriented, proactive, and results-driven with a focus on continuous improvement.

💰 Compensation & Benefits

Salary Range: INR 15-20 Lacs per annum (Estimated based on industry standards for mid-level growth management roles in the telecommunications sector in India)

Benefits:

• Competitive salary package
• Performance-based bonuses
• Employee stock options
• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and qualifications. The benefits package is subject to change and may be updated based on the company's policies and practices.

📌 Applicant Insights

🔍 Company Context

Industry: Paytm is a leading financial services company that offers full-stack payments and financial services to consumers, offline merchants, and online platforms. It operates in the competitive and rapidly growing fintech sector in India.

Company Size: Paytm is a mid-sized company with approximately 83 employees, providing a collaborative and output-driven work environment.

Founded: Paytm was founded in 2010 and has since grown to become one of the largest digital payment platforms in India, with over 500 million registered users and 21 million merchants.

Company Description:

• Paytm offers a wide range of financial services, including mobile recharges, bill payments, mobile banking, and wealth management.
• The company's mission is to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services.
• Paytm's investors include SoftBank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T. Rowe Price, and Discovery Capital.

Company Specialties:

• Digital payments and financial services
• Mobile commerce and mobile content
• Advertising and platform services
• Customer communication and up-selling

Company Website: https://www.paytm.com/

ASSUMPTION: Paytm's focus on innovation and customer-centric approach makes it an attractive employer in the fintech industry. The company's large user base and extensive partnerships provide ample opportunities for growth and career advancement.

📊 Role Analysis

Career Level: Mid-Senior level - The Growth Management - Assistant Manager role is a mid-level position that reports directly to the Manager of Growth. This role offers opportunities for career growth and progression within the company.

Reporting Structure: The role reports directly to the Manager of Growth and collaborates with various teams, including product, marketing, data, and sales, to drive growth initiatives and achieve business objectives.

Work Arrangement: On-site with flexible remote work options available as needed. The role requires a presence in the office for collaboration and team meetings, with the possibility of working remotely for specific tasks or projects.

Growth Opportunities:

• Progression to a Manager or Senior Manager role within the Growth team
• Expansion into other areas of the business, such as product management or marketing
• Opportunities to work on high-impact projects and drive significant business growth

ASSUMPTION: The Growth Management - Assistant Manager role offers a unique opportunity to work at the intersection of marketing, product, and data to drive customer acquisition, retention, and revenue growth. This role is ideal for candidates with a strong analytical mindset, excellent communication skills, and a proven track record in growth marketing or a related field.

🌍 Location & Work Environment

Office Type: Paytm's Noida office is a modern, collaborative workspace designed to foster innovation and productivity. The office features open-plan workspaces, meeting rooms, and breakout areas.

Office Location(s): Noida, Uttar Pradesh, India

Geographic Context:

• Noida is a major commercial hub and part of the National Capital Region (NCR) of India, located near New Delhi.
• The city is home to several multinational corporations and tech companies, providing ample opportunities for networking and professional growth.
• Noida offers a mix of urban and suburban living, with easy access to public transportation, shopping, dining, and entertainment options.

Work Schedule: Standard office hours (Monday to Friday, 9:00 AM to 6:00 PM) with flexibility for remote work as needed. The role may require occasional work on weekends or evenings to meet project deadlines or attend industry events.

ASSUMPTION: Paytm's Noida office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth. The office's location in the NCR of India offers easy access to major transportation networks, shopping, dining, and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Paytm careers portal
• Phone or video screening to assess cultural fit and basic qualifications
• On-site or virtual interview with the hiring manager and relevant team members to discuss the role, responsibilities, and career growth opportunities
• Final round interview with senior leadership to assess the candidate's strategic thinking, problem-solving skills, and cultural fit
• Job offer and onboarding for successful candidates

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Growth marketing and user acquisition strategies
• Collaboration and cross-functional teamwork
• Communication and presentation skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in growth marketing, user acquisition, and analytics.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.
• Research Paytm's business model, target audience, and competitive landscape to demonstrate your understanding of the company and industry.

ATS Keywords: Growth marketing, user acquisition, analytics, data-driven decision-making, cross-functional collaboration, customer acquisition, customer retention, revenue growth, A/B testing, optimization, marketing automation, paid advertising, SEO, SEM, email marketing, customer segmentation, customer lifecycle, funnel optimization, competitive research

ASSUMPTION: Paytm's interview process is designed to assess the candidate's technical skills, cultural fit, and strategic thinking. The company values candidates who can demonstrate a strong analytical mindset, excellent communication skills, and a proven track record in growth marketing or a related field.

🛠️ Tools & Technologies

• Data analysis tools: Google Analytics, Mixpanel, Tableau
• Marketing automation tools: HubSpot, Marketo
• Paid advertising platforms: Google Ads, Facebook Ads
• CRM systems: Salesforce, HubSpot CRM
• Project management tools: Asana, Trello
• Communication and collaboration tools: Slack, Microsoft Teams

ASSUMPTION: The ideal candidate will have experience working with the tools and technologies listed above and be comfortable learning new tools as needed to drive growth initiatives and achieve business objectives.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting customers at the heart of everything we do
• Innovation: Embracing change and continuous improvement
• Collaboration: Working together to achieve common goals
• Integrity: Upholding ethical standards and acting with honesty and transparency

Work Style:

• Dynamic and fast-paced work environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous learning
• Results-oriented and action-driven culture
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you align with Paytm's customer-centric approach, and how have you demonstrated this in your previous roles?
• Describe a time when you had to adapt to significant changes in a project or work environment. How did you approach this situation, and what was the outcome?
• How do you prioritize and manage multiple projects or priorities simultaneously, and how do you ensure that you deliver high-quality work under tight deadlines?

ASSUMPTION: Paytm values candidates who can demonstrate a strong cultural fit with the company's values and work style. The ideal candidate will be customer-centric, innovative, collaborative, and results-driven, with a proven track record in growth marketing or a related field.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and flexibility
• Collaborating with cross-functional teams may present communication and coordination challenges
• Managing multiple priorities and projects simultaneously may require strong time management and organizational skills
• The role may require occasional work on weekends or evenings to meet project deadlines or attend industry events
• Competition in the fintech industry may present challenges in driving customer acquisition, retention, and revenue growth

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced and dynamic work environment, effectively manage multiple priorities, and collaborate successfully with cross-functional teams to drive growth initiatives and achieve business objectives.

📈 Similar Roles Comparison

• Compared to other growth management roles in the telecommunications sector, this role offers a unique opportunity to work at the intersection of marketing, product, and data to drive customer acquisition, retention, and revenue growth.
• Paytm's focus on innovation and customer-centricity sets it apart from competitors in the fintech industry, providing ample opportunities for growth and career advancement.
• This role offers a clear career path for progression to a Manager or Senior Manager role within the Growth team, with opportunities to expand into other areas of the business.

ASSUMPTION: The Growth Management - Assistant Manager role at Paytm offers a unique combination of industry-specific context, customer-centric focus, and opportunities for professional growth and development. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proven track record in growth marketing or a related field.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to acquire new users in a specific geographic region
• Optimizing the customer onboarding process to improve user retention and engagement
• Conducting competitive research and analysis to identify growth opportunities and inform strategic decision-making

ASSUMPTION: The ideal candidate will have experience working on similar projects in a growth, marketing, or performance role and be able to demonstrate a strong track record of driving customer acquisition, retention, and revenue growth.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams, such as product, marketing, and sales, to drive growth initiatives and achieve business objectives?
• What are the most significant challenges facing the Growth team, and how can this role help address them?
• How does Paytm measure and track growth metrics, and how does this role contribute to improving these metrics?
• What opportunities are there for professional growth and development within the Growth team and the broader organization?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture, priorities, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Paytm Careers portal
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in growth marketing, user acquisition, and analytics.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.
• Research Paytm's business model, target audience, and competitive landscape to demonstrate your understanding of the company and industry.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.