- Job Title: Growth Manager
- Company: DiDi Global
- Location: São Paulo, São Paulo, Brazil
- Job Type: Hybrid (On-site & Remote)
- Category: Growth & User Operations
- Date Posted: July 4, 2025
- Experience Level: 2-5 years
- Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving user growth through integrated campaigns and in-app communication strategies
- Collaborating cross-functionally with Marketing, Product, and Commercial teams to execute growth initiatives
- Analyzing key metrics to refine strategies and identify new growth opportunities
- Working in a fast-paced, constantly evolving environment
ASSUMPTION: This role requires a strong focus on data analysis and experimentation, with a significant portion of time dedicated to campaign management and cross-functional collaboration.
📋 Key Responsibilities
- 🚀 Campaign Development & Execution: Support the development and execution of integrated campaigns to generate user growth, drive new customer acquisition, and improve retention.
- 🤝 Cross-Functional Collaboration: Lead cross-functional execution of growth initiatives, working closely with Marketing, Product, and Commercial teams to implement pricing strategies, promotional campaigns, and in-app communications.
- 📈 Metrics Tracking & Analysis: Continuously track and analyze key metrics to refine strategies and identify trends.
- 🔎 Market Research: Research competitors, market trends, and user behavior to identify new growth opportunities.
- 🔄 Experimentation & Iteration: Support the testing, measurement, and iteration of growth experiments to drive scalable results.
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
- 🎓 Education: Bachelor's degree in Business, Marketing, or a related field.
- 🌟 Experience: 2-4 years of experience in Growth, User Operations, or a similar role at a tech company, marketplace, retail, or startup. Experience in Performance Marketing is a plus.
- 🛠️ Required Skills:
- Strong analytical skills with the ability to interpret data and generate insights
- Experience working with campaign management tools, CRM platforms, and in-app messaging tools
- Proficiency in SQL (a plus)
- Detail-oriented, highly organized, and able to manage multiple priorities
- Proactive, self-motivated mindset with a strong bias for action
- Comfortable working in a fast-paced, constantly evolving environment
- Fluency in English (working language)
ASSUMPTION: Candidates with experience in campaign management, data analysis, and cross-functional collaboration will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: Based on market research and the company's size, the estimated salary range for this role is R$70,000 - R$120,000 per year (USD $15,000 - $26,000). This range may vary depending on the candidate's experience and skills.
- Benefits:
- Competitive benefits package (details not specified)
- Opportunity to work in a fast-growing, global tech company
- Collaborative work environment with a strong focus on diversity and inclusion
- Working Hours: Full-time position with flexible working hours. The role requires occasional on-site work at the São Paulo office.
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
- Industry: DiDi Global operates in the mobility technology sector, offering a wide range of app-based services, including ride-hailing, food delivery, and intra-city freight services.
- Company Size: DiDi Global has over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
- Founded: DiDi Global was founded in 2012 and has since expanded its services to multiple countries across Asia Pacific, Latin America, and other global markets.
- Company Description: DiDi Global is committed to solving transportation, environmental, and employment challenges through AI technology and localized smart transportation innovations. The company strives to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation ecosystem for cities of the future.
- Company Specialties: DiDi Global specializes in mobility technology, machine learning, and artificial intelligence, with a focus on improving transportation, delivery, and financial services.
📊 Role Analysis
- Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in growth, user operations, or a related field.
- Reporting Structure: The Growth Manager will report directly to the Growth Team Lead and collaborate closely with Marketing, Product, and Commercial teams.
- Work Arrangement: This hybrid role requires occasional on-site work at the São Paulo office, with the remainder of the work being done remotely.
- Growth Opportunities: DiDi Global's fast-paced environment and global presence provide ample opportunities for career growth and development.
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in growth management or user operations within a global tech company.
🌍 Location & Work Environment
- Office Type: DiDi Global's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.
- Office Location(s): Av. Paulista, 2537 - Bela Vista, São Paulo - SP, 01311-300, Brazil
- Geographic Context: São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene, diverse food options, and numerous entertainment opportunities.
- Work Schedule: The role follows a standard full-time work schedule, with flexible hours and occasional on-site work requirements.
ASSUMPTION: Candidates should be comfortable working in a dynamic, multicultural environment and be open to occasional on-site work at the São Paulo office.
💼 Interview & Application Insights
- Typical Process: The application process typically involves an initial screening, followed by a phone or video call, and an on-site or virtual interview with the hiring manager and team members.
- Key Assessment Areas: Candidates can expect to be assessed on their analytical skills, campaign management experience, and cultural fit with the company's values.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with campaign management, data analysis, and cross-functional collaboration
- Research DiDi Global's company culture and values to demonstrate your cultural fit
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage campaigns, analyze data, and communicate with users.
👔 Cultural Fit Considerations
- Company Values: DiDi Global values customer value, data-driven decision-making, win-win collaboration, integrity, continuous improvement, and diversity & inclusion.
- Work Style: The ideal candidate for this role will be detail-oriented, highly organized, proactive, and comfortable working in a fast-paced, constantly evolving environment.
- Self-Assessment Questions:
- How do you embody DiDi Global's values in your daily work?
- How do you balance multiple priorities and stakeholders in a fast-paced environment?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Candidates who align with DiDi Global's values and work style will be well-suited for this role and thrive in the company's collaborative work environment.
⚠️ Potential Challenges
- Role-Specific Challenges: Balancing multiple priorities and stakeholders in a fast-paced environment
- Company/Industry Challenges: Working in a rapidly evolving tech industry with frequent changes and updates
- Work Arrangement Challenges: Occasional on-site work requirements may pose challenges for candidates who prefer fully remote work arrangements
- Location-Specific Challenges: Navigating São Paulo's busy urban environment and traffic congestion
ASSUMPTION: Candidates should be prepared to adapt to a dynamic work environment and be open to occasional on-site work requirements to succeed in this role.
📈 Similar Roles Comparison
- Role Differentiators: This role focuses on growth management and user operations, whereas similar roles may focus on marketing, product management, or customer success.
- Industry-Specific Context: DiDi Global operates in the mobility technology sector, with a strong focus on AI and machine learning. This role may differ from similar roles in other industries.
- Career Path Comparison: This role offers significant growth potential for candidates looking to advance their careers in growth management or user operations within a global tech company.
ASSUMPTION: Candidates should research similar roles in the mobility technology sector to better understand the unique aspects of this role and how it fits into their career path.
📝 Sample Projects
- Developing and executing a user acquisition campaign to drive new customer growth
- Analyzing user behavior data to identify trends and optimize retention strategies
- Collaborating with cross-functional teams to implement a pricing strategy that balances user acquisition and revenue growth
- Conducting market research to identify new growth opportunities and trends in the mobility technology sector
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for DiDi Global in Brazil?
- What are the key priorities for the Growth team in the first 90 days?
- How does DiDi Global support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and how does it align with my long-term career goals?
- How does DiDi Global foster a culture of diversity and inclusion, and what initiatives are in place to support this?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers-didiglobal.icims.com/jobs/15171/competitive-intelligence-%26-social-insights-coordinator/job)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching DiDi Global's company culture and values, and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
