Growth Manager

📌 Core Information

🔹 Job Title: Growth Manager

🔹 Company: Weekday AI

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end marketing efforts with a focus on offline marketing, brand building, and performance-driven growth
• Collaborating with leadership to develop and execute marketing strategies that drive customer acquisition and business growth
• Managing and growing a marketing and content team to maximize ROI across digital and offline channels
• Building and executing SEO, SEM, and product-led growth strategies to drive scalable user acquisition
• Exploring and testing new channels, optimizing conversion rates, and managing customer communication and retention

ASSUMPTION: This role requires a strong background in marketing, with a focus on offline marketing and branding, to effectively lead the team and drive growth strategies.

📋 Key Responsibilities

✅ Team Leadership: Lead the marketing and content teams, aligning efforts across digital and offline channels to maximize ROI

✅ Brand Strategy: Develop and execute brand positioning initiatives to improve brand recognition and consistency

✅ Offline Campaigns: Plan and manage offline marketing efforts including trade shows, events, print, direct mail, and experiential activations

✅ SEO Strategy: Build and execute an SEO roadmap through keyword and competitor research; collaborate with internal/external partners to implement

✅ SEM & PPC Management: Oversee and optimize paid campaigns across platforms to drive scalable user acquisition

✅ Product-Led Growth: Collaborate with product teams to develop features and flows that enable self-driven acquisition and retention

✅ Growth Experiments: Explore and test new channels such as affiliate marketing, loyalty programs, strategic partnerships, etc.

✅ Conversion Optimization: Work with product/design to improve website/app conversion rates and user journeys

✅ Retention & CRM: Build and manage CRM strategies, marketing automation, and ad-hoc engagement campaigns to improve customer LTV

✅ Customer Communication: Create effective communication strategies to ensure smooth customer interactions and satisfaction

✅ Target & Performance Management: Align the team on growth targets; track KPIs and continuously push for goal achievement

✅ Reporting & Insights: Collect customer feedback and marketing analytics to present actionable insights to stakeholders

ASSUMPTION: This role requires a strong analytical mindset and the ability to work collaboratively with various teams to drive growth and improve performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years in marketing, with a strong focus on offline marketing, branding, and campaign execution

Required Skills:

• Proven experience in offline marketing, branding, and campaign execution
• Excellent verbal and written communication skills
• Strong analytical skills and data-driven mindset
• Ability to thrive in a fast-paced, unstructured startup environment
• Hands-on attitude and bias for action
• Growth mindset and curiosity

Preferred Skills:

• Social Media Marketing
• PPC / Paid Media Campaigns
• Funnel Optimization
• CRM & Retention Marketing
• Offline Marketing & Brand Building
• Performance Marketing

ASSUMPTION: Candidates with prior experience in the interior design, construction, or furniture sectors would have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Based on experience and industry standards for a Growth Manager role in Bengaluru)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee assistance program

Working Hours: 40 hours per week, with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Manager role in Bengaluru, considering the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to mid-sized startup environment)

Founded: 2022

Company Description:

• Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups
• The company focuses on hand-curating job listings to provide a high-quality candidate experience
• Weekday AI aims to connect talented professionals with exciting opportunities in the tech industry

Company Specialties:

• Recruitment
• Job curation
• Tech industry

Company Website: http://jobs.weekday.works

ASSUMPTION: Working at Weekday AI offers a dynamic and fast-paced environment, with opportunities to grow and make a significant impact in the recruitment industry.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and skills

Reporting Structure: This role reports directly to the leadership team and may have supervisory responsibilities over marketing and content teams

Work Arrangement: On-site, with occasional flexibility for remote work as needed

Growth Opportunities:

• Potential career progression into leadership or management roles within the marketing department
• Opportunities to expand skills and expertise in various marketing channels and strategies
• Possibility to work on diverse projects and campaigns, driving business growth and customer acquisition

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance their career in a fast-growing startup environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace designed to foster creativity and innovation

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its vibrant tech industry and startup ecosystem
• The city offers a mix of traditional Indian culture and modern urban living, with numerous parks, gardens, and historical sites
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Standard office hours, with flexibility for occasional overtime as needed

ASSUMPTION: Working in Bengaluru offers a unique blend of cultural experiences and professional opportunities, with a thriving tech industry and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with the marketing team
• Final interview with the leadership team

Key Assessment Areas:

• Marketing and branding expertise
• Analytical and problem-solving skills
• Leadership and team management abilities
• Adaptability and resilience in a fast-paced environment
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful offline marketing campaigns and brand-building initiatives you've led
• Demonstrate your understanding of the company and its mission during the interview process
• Showcase your ability to work collaboratively and drive growth in a dynamic startup environment

ATS Keywords: Offline marketing, brand building, growth strategies, marketing leadership, SEO, SEM, product-led growth, customer acquisition, business growth, marketing analytics, customer LTV, CRM, marketing automation, customer communication, target management, KPI tracking, actionable insights

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the company's fast-paced and dynamic environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Curated: We handpick the best jobs for our candidates
• Quality: We focus on providing a high-quality candidate experience
• Growth: We foster an environment that supports personal and professional growth
• Innovation: We embrace new ideas and technologies to drive progress

Work Style:

• Collaborative: We work closely together to achieve our goals
• Adaptable: We embrace change and thrive in a dynamic environment
• Data-driven: We make informed decisions based on data and analytics
• Results-oriented: We focus on delivering tangible outcomes and driving business growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, unstructured startup environment?
• Are you comfortable working with data and analytics to drive marketing strategies?
• Do you have a proven track record of successfully leading marketing teams and driving growth?
• Are you passionate about the tech industry and eager to contribute to its growth?

ASSUMPTION: Candidates who align with Weekday AI's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic startup environment
• Balancing multiple marketing channels and priorities to maximize ROI
• Adapting to changes in the tech industry and market trends
• Working with limited resources and budget constraints
• Managing customer expectations and ensuring high levels of satisfaction

ASSUMPTION: The challenges faced in this role will vary depending on the candidate's experience, the company's growth trajectory, and the broader market conditions.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on offline marketing and brand building, in addition to digital marketing channels
• This role offers a unique opportunity to work in a fast-growing startup environment, with significant growth potential for the right candidate
• Compared to other marketing roles, this position requires a strong leadership and team management component, with the ability to drive growth and achieve targets

ASSUMPTION: This role offers a unique blend of marketing, leadership, and growth-focused responsibilities, making it an attractive opportunity for candidates looking to make a significant impact in a fast-growing startup environment.

📝 Sample Projects

• Developing and executing a successful offline marketing campaign to drive customer acquisition and brand awareness
• Building and optimizing a CRM strategy to improve customer LTV and retention
• Conducting a comprehensive SEO audit and implementing a roadmap to improve organic search rankings and traffic

ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the company's growth priorities, market conditions, and the candidate's expertise and skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and plans for the next few years?
• How does the marketing team collaborate with other departments, such as product and sales?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees' well-being?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://jobs.weekday.works
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful offline marketing campaigns and brand-building initiatives you've led
• Demonstrate your understanding of the company and its mission during the interview process
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.