📌 Core Information
🔹 Job Title: Growth Manager
🔹 Company: Sotheby's
🔹 Location: London, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel paid media strategies to grow Sotheby’s audience in Asia
- Collaborating with cross-functional teams to support broader growth initiatives including CRM, SEO, UX, and AI-related projects
- Adapting Sotheby’s global marketing approach to regional dynamics, ensuring creative and targeting strategies resonate locally
- Leveraging advanced analytics and Excel to track, analyze, and forecast marketing performance
ASSUMPTION: This role requires a strong understanding of the Asian market, particularly China, and the ability to adapt global strategies to local market dynamics.
📋 Key Responsibilities
✅ Developing and executing multi-channel paid media strategies to grow Sotheby’s audience in Asia
✅ Collaborating with cross-functional teams to support broader growth initiatives including CRM, SEO, UX, and AI-related projects
✅ Adapting Sotheby’s global marketing approach to regional dynamics, ensuring creative and targeting strategies resonate locally
✅ Leveraging advanced analytics and Excel to track, analyze, and forecast marketing performance
✅ Building models and dashboards that measure performance, identify trends, and guide decision-making
✅ Running A/B tests across creative, audiences, and landing experiences to continuously improve ROI
✅ Staying ahead of platform trends, regional user behavior, and emerging tools to identify acquisition opportunities
✅ Testing and implementing innovative tactics to drive qualified traffic and unlock new audiences across the region
ASSUMPTION: This role may require occasional travel to Asia to better understand the market and collaborate with local teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Digital Media, or a related field
Experience: 5-10 years of experience in a performance marketing or media agency environment, with a strong grasp of cross-channel campaign execution and direct experience managing marketing programs in Asia
Required Skills:
- Fluency in both English and Chinese (Mandarin or Cantonese)
- Advanced Excel skills, including building forecasts, analyzing trends, and modeling performance scenarios
- Proven ability to manage media budgets and optimize campaigns toward acquisition and ROI goals
- Strong analytical mindset with proficiency in tools such as Adobe Analytics, Tableau, and Facebook Business Manager
Preferred Skills:
- Experience with Google Ads, Meta Ads, Baidu, Weibo, and WeChat; RED/Douyin experience is a strong plus
- Demonstrated success in managing media budgets and optimizing campaigns toward acquisition and ROI goals
ASSUMPTION: While not explicitly stated, a strong understanding of the luxury and art space is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 USD per year. This range is based on market research for similar roles in the marketing industry in London and takes into account the required experience level and the company's size.
Benefits:
- Discretionary bonus
- Competitive benefits package
Working Hours: Full-time position, typically 40 hours per week. The role may require occasional flexibility to accommodate meetings with Asia-based teams.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Sotheby's operates in the art and luxury industry, with a focus on promoting access to and ownership of exceptional art and luxury objects through auctions and buy-now channels.
Company Size: Sotheby's has 1,001-5,000 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.
Founded: Sotheby's was founded in 1744 and has since grown into a global marketplace with a network of specialists spanning 40 countries and 70 categories.
Company Description:
- Sotheby's is the world’s premier destination for art and luxury, promoting access to and ownership of exceptional art and luxury objects through auctions and buy-now channels
- The company's trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories
- Sotheby's is committed to making its industries more inclusive, sustainable, and collaborative
Company Specialties:
- Art and luxury auctions
- Private sales, e-commerce, and retail
- Global marketplace with a network of specialists spanning 40 countries and 70 categories
Company Website: http://www.sothebys.com
ASSUMPTION: Sotheby's is a well-established company with a strong global presence, offering applicants the opportunity to work in a prestigious and dynamic environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in performance marketing or a related field.
Reporting Structure: The Growth Manager will work closely with cross-functional teams, including Product & Tech, Creative, Social, and CRM, as well as Specialist teams across art and luxury.
Work Arrangement: This is an on-site role based in London, with occasional flexibility to accommodate meetings with Asia-based teams.
Growth Opportunities:
- Expanding one's knowledge of the Asian market and luxury industry
- Gaining experience in cross-functional collaboration and project management
- Potential for career progression within Sotheby's global organization
ASSUMPTION: Given Sotheby's global presence and diverse range of categories, there may be opportunities for the Growth Manager to work on international projects or transition into related roles within the company.
🌍 Location & Work Environment
Office Type: Sotheby's London office is located in the heart of the city, providing employees with easy access to cultural attractions, restaurants, and public transportation.
Office Location(s): 34-35 New Bond Street, London, England W1S 2RT, GB
Geographic Context:
- London is a major global city with a vibrant art and cultural scene, making it an ideal location for a role focused on audience growth and marketing
- The city offers a wide range of amenities, including world-class museums, galleries, and entertainment options
- London is well-connected by public transportation, making it easy for employees to commute from various parts of the city
Work Schedule: Full-time position, typically 40 hours per week. The role may require occasional flexibility to accommodate meetings with Asia-based teams.
ASSUMPTION: While not explicitly stated, the role may require occasional travel to Asia to better understand the market and collaborate with local teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth interviews with cross-functional team members to evaluate skills and experience
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and project management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Sotheby's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Asian market and luxury industry in your application materials
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
ATS Keywords: Performance marketing, audience growth, paid media, cross-functional collaboration, CRM, SEO, UX, AI, Chinese digital ecosystem, Google Ads, Meta Ads, Baidu, WeChat, Douyin
ASSUMPTION: Sotheby's uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads
- Baidu
- WeChat
- Douyin
- Adobe Analytics
- Tableau
- Facebook Business Manager
- Excel
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as Sotheby's continues to invest in and adopt new platforms and technologies.
👔 Cultural Fit Considerations
Company Values:
- Expertise and passion for art and luxury
- Collaboration and teamwork
- Innovation and continuous learning
- Integrity and accountability
Work Style:
- Data-driven and analytical approach to marketing
- Cross-functional collaboration and project management
- Adaptability and flexibility in a dynamic global environment
Self-Assessment Questions:
- How have you adapted global marketing strategies to local market dynamics in the past?
- Can you provide an example of a successful cross-functional collaboration project you've worked on?
- How do you stay up-to-date with platform trends and emerging tools in the digital marketing landscape?
ASSUMPTION: Sotheby's values candidates who are passionate about art and luxury, collaborative, innovative, and adaptable in a dynamic global environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and cross-functional teams across different time zones
- Adapting to the unique dynamics of the Asian market, particularly China
- Balancing the need for data-driven decision-making with the need for creative and innovative marketing strategies
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and adaptability, as well as a deep understanding of the Asian market and digital marketing trends.
📈 Similar Roles Comparison
- This role is unique in its focus on audience growth and paid media strategy for the Asian market, particularly China
- Similar roles in other regions may have different market dynamics and competitive landscapes
- Career progression in this role may involve transitioning into related roles within Sotheby's global organization, such as regional marketing manager or global marketing director
ASSUMPTION: While this role is unique in its focus on the Asian market, it shares many similarities with other marketing roles within Sotheby's global organization and the broader marketing industry.
📝 Sample Projects
- Developing and executing a multi-channel paid media campaign to drive audience growth in China for a major art auction
- Collaborating with cross-functional teams to optimize the user experience and improve conversion rates for Sotheby's e-commerce platform
- Conducting market research and analysis to identify new acquisition opportunities in the Southeast Asian luxury market
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Growth Manager may work on, but the specific projects will vary depending on the company's priorities and market dynamics.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Sotheby's audience growth efforts in Asia, and where this role fits into that strategy?
- How does Sotheby's approach cross-functional collaboration and project management, and how will this role contribute to that process?
- What are the biggest challenges facing Sotheby's in the Asian market, and how can this role help address them?
- How does Sotheby's support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful and informed questions during the interview process can help demonstrate your interest in and understanding of the role, as well as your fit with Sotheby's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their results to discuss during the interview
- Research Sotheby's and the Asian luxury market to demonstrate your understanding of the company and its competitive landscape
- Follow up with the hiring manager or a member of the Sotheby's recruitment team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
