📌 Core Information
🔹 Job Title: Growth Manager, China (12 Months Fixed Term Contract - convertible/renewable)
🔹 Company: Goodnotes
🔹 Location: Beijing, People's Republic of China
🔹 Job Type: Contract (12 months, convertible/renewable)
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and executing local growth campaigns across digital and offline channels
- Translating market insights and cultural trends into actionable, locally-relevant strategies
- Working cross-functionally with global and regional stakeholders to align marketing priorities
- Identifying growth opportunities and problem-solving independently
- Managing project timelines, stakeholder expectations, and campaign performance metrics
ASSUMPTION: This role requires a marketing generalist with deep expertise in at least one core area, such as performance marketing, brand strategy, or influencer marketing. Proficiency in Mandarin and English is essential for success in this position.
📋 Key Responsibilities
✅ Lead and execute local growth campaigns across digital and offline channels, including performance marketing, influencer activations, ASO initiatives, social media, content partnerships, offline events/activations, and local brand partnerships.
✅ Translate market insights and cultural trends into actionable, locally-relevant strategies that drive user acquisition, retention, and brand love.
✅ Work cross-functionally with global and regional stakeholders to align marketing priorities, share insights, and present campaign strategies.
✅ Own relationships with local media, influencers, and ecosystem partners, identifying collaboration opportunities to amplify Goodnotes’ voice and build credibility and awareness.
✅ Identify growth opportunities and problem-solve independently, proposing creative and practical solutions even with limited resources or data.
✅ Manage project timelines, stakeholder expectations, and campaign performance metrics, continuously optimizing for impact.
✅ Stay ahead of internet and platform trends, ensuring Goodnotes is always part of the conversation and relevant to our audience.
ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong communication and collaboration skills. The candidate should be comfortable working in a fast-paced, evolving environment and able to shift gears quickly in response to market or business needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in growth marketing or digital marketing, ideally in a consumer tech or mobile app environment
Required Skills:
- Proficiency in Mandarin and English
- Deep familiarity with Gen-Z culture, communities, and platforms (e.g., WeChat, Xiaohongshu, Douyin, Bilibili)
- Strong interpersonal and stakeholder management skills
- Self-starter with strong execution and problem-solving skills
- Culturally tuned in, with a sharp instinct for what’s trending and what resonates with core audiences
- Organized and resourceful, with a track record of delivering results under tight timelines and limited resources
Preferred Skills:
- Proven experience in organizing and executing press events, media briefings, and thought leadership programs
- Familiarity with tech start-up ecosystem
- Experience with content management tools
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent. The role requires a marketing generalist with deep expertise in at least one core area, such as performance marketing, brand strategy, or influencer marketing.
💰 Compensation & Benefits
Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is CNY 350,000 - 500,000 per year. This is an estimate, and the actual salary may vary based on the candidate's qualifications and the company's compensation structure.
Benefits:
- Opportunity for contract renewal or conversion to a full-time position
- Flexible work arrangements, with the option to work remotely
- Working with a global team in a fast-growing tech company
Working Hours: Full-time position with flexible hours, depending on the candidate's availability and the team's needs
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's compensation structure. Benefits may include opportunities for professional development, mentorship, and growth within the organization.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2011
Company Description:
- Goodnotes turns complexity into clarity, empowering users to do their best thinking and creating with a powerful note-taking app that combines natural handwriting experience with AI-enabled digital capabilities
- Used by more than 24 million users worldwide and named Apple's 2022 iPad App of the Year
- Goodnotes is a privately-held company with headquarters in London, UK, and a presence in Mainland China
Company Specialties:
- Note-taking app development
- AI integration for digital capabilities
- User experience and design
Company Website: http://goodnotes.com
ASSUMPTION: Goodnotes is a well-established company in the note-taking app industry, with a strong global presence and a commitment to innovation and user experience.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with the opportunity for growth and development within the organization
Reporting Structure: The Growth Manager will report directly to the Head of Growth Marketing and work closely with cross-functional teams, including Product, Engineering, and Customer Success
Work Arrangement: Remote OK, with the option to work remotely or from the company's office in Beijing, People's Republic of China
Growth Opportunities:
- Potential contract renewal or conversion to a full-time position
- Opportunities for professional development and mentorship within the organization
- Potential to work on high-impact projects and campaigns that drive user acquisition and engagement
ASSUMPTION: The Growth Manager role offers a unique opportunity to work in a fast-growing tech company and make a significant impact on the organization's growth and success in the Chinese market.
🌍 Location & Work Environment
Office Type: Goodnotes has an office in Beijing, People's Republic of China, but the role is open to remote work arrangements
Office Location(s): Beijing, People's Republic of China
Geographic Context:
- Mainland China is the world's most populous country, with a rapidly growing consumer market and a strong focus on digital technologies
- Beijing is the capital and second-largest city in China, with a vibrant tech industry and a growing startup ecosystem
- The role requires a deep understanding of Gen-Z culture, communities, and platforms in Mainland China
Work Schedule: Full-time position with flexible hours, depending on the candidate's availability and the team's needs
ASSUMPTION: The role may require occasional travel to attend industry events, meet with stakeholders, or visit the company's office in Beijing, People's Republic of China.
💼 Interview & Application Insights
Typical Process:
- An introductory call with someone from the talent acquisition team
- A role-specific interview with a couple of team members from the Growth Marketing team
- A call with the hiring manager
- A panel interview asking behavioral questions that align with company values
Key Assessment Areas:
- Cultural fit and understanding of Gen-Z culture in Mainland China
- Marketing expertise and strategic thinking
- Problem-solving skills and ability to work independently
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Chinese market and Gen-Z culture in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
ATS Keywords: Growth Marketing, Digital Marketing, Brand Strategy, Paid Media, ASO, Influencer Marketing, Project Management, Stakeholder Management, Creative Thinking, Problem Solving, Cultural Awareness, Adaptability, Resourcefulness, User Acquisition, Engagement Strategies, Trend Analysis
ASSUMPTION: The interview process may include assessments or case studies that evaluate the candidate's marketing expertise, problem-solving skills, and cultural fit for the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The candidate should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Dream big
- Build great things
- Take ownership
- Win like a sports team
- Learn and grow fast
- Share our passion
- Be user obsessed
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and responsive to market trends and feedback
Self-Assessment Questions:
- How do you align with Goodnotes' company values, particularly "Dream big" and "Be user obsessed"?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example of a successful cross-functional project you've worked on?
- How do you stay up-to-date with market trends and adapt your strategies accordingly?
ASSUMPTION: Goodnotes values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Navigating the unique cultural landscape and digital ecosystem of Mainland China
- Managing multiple stakeholders and priorities across global and regional teams
- Working in a fast-paced, evolving environment with tight timelines and limited resources
- Adapting to changes in market trends and consumer behavior
ASSUMPTION: The Growth Manager role presents unique challenges and opportunities for growth and development within the organization.
📈 Similar Roles Comparison
- This role is unique in its focus on the Chinese market and requires a deep understanding of Gen-Z culture, communities, and platforms
- Compared to similar roles in other markets, this position may have a greater emphasis on local market insights and cultural relevance
- Career progression in this role may involve opportunities to work on global marketing initiatives or take on leadership responsibilities within the Growth Marketing team
ASSUMPTION: While this role shares similarities with other marketing roles, its unique focus on the Chinese market and Gen-Z culture sets it apart from comparable positions.
📝 Sample Projects
- Developing and executing a targeted influencer marketing campaign to drive user acquisition and engagement among Gen-Z consumers in Mainland China
- Conducting market research and analysis to identify trends and opportunities in the Chinese note-taking app market
- Collaborating with cross-functional teams to launch a new product feature or update, and developing a go-to-market strategy to maximize its impact
ASSUMPTION: The Growth Manager role offers opportunities to work on high-impact projects that drive user acquisition, engagement, and brand love for Goodnotes in the Chinese market.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader growth strategy for Goodnotes in the Chinese market?
- What are the key priorities for the first 90 days in this role?
- How does the Growth Marketing team collaborate with other departments, such as Product and Engineering, to drive user acquisition and engagement?
- What opportunities are there for professional development and growth within the organization?
- How does Goodnotes support its employees in navigating the unique cultural landscape and digital ecosystem of Mainland China?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to success in the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
