📌 Core Information
🔹 Job Title: Growth Manager (Creator Campaigns)
🔹 Company: GiveDirectly
🔹 Location: Remote (Overlap with East Africa timezone by at least 4 hours)
🔹 Job Type: Full-time
🔹 Category: Non-profit Organizations
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Driving fundraising and awareness through strategic partnerships with influential brands, corporations, creators, and thought leaders.
- Managing high-impact public partnerships, influencer campaigns, and brand partnerships.
- Collaborating with cross-functional teams to innovate and scale successful marketing bets.
- Ensuring campaign performance is measured against clear KPIs and providing regular reporting and insights.
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on execution and delivery.
📋 Key Responsibilities
✅ Lead and execute public fundraising campaigns playbook for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.
✅ Project manage campaign calendar and collaborate closely with internal stakeholders to ensure successful campaign delivery.
✅ Own the full lifecycle of partnership campaigns; from pitch to launch to performance reporting.
✅ Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media.
✅ Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting.
✅ Initiate and drive new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of our work.
✅ Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets.
✅ Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact.
✅ Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple workstreams and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, Communications, or a related discipline).
Experience: 3-5+ years of professional experience in relevant fields such as product management, data analytics, project management, program management, international development, management consulting, or more.
Required Skills:
- Strong, succinct communication skills, with native English proficiency.
- Analytical problem-solving skills with a strong framework for prioritization.
- Alignment with GiveDirectly Values and an active demonstration of our core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.
- Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.
Preferred Skills:
- Experience working with relational databases (e.g., SQL).
- Familiarity with our growth stack: Salesforce (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog, Ads, A/B testing.
- Experience in writing or data storytelling for large layperson audiences.
ASSUMPTION: A diverse range of backgrounds and skill sets are welcome, including professional TV writers and individuals with PhDs in engineering.
💰 Compensation & Benefits
Salary Range: The United States base salary for this role is $93,500. For Kenya, the base salary is $61,900. If you are not based in the US or Kenya, an estimated salary benchmark for your country will be shared during the hiring process.
Benefits:
- Generous and equitable compensation package, with a no-negotiation policy to ensure staff is paid equitably across roles.
- Opportunity to work for a mission-driven organization with a significant impact on global poverty alleviation.
- Fully remote work arrangement with flexible hours and the ability to overlap with the East Africa timezone by at least 4 hours.
Working Hours: Full-time (40 hours per week) with flexible scheduling.
ASSUMPTION: The salary range provided is based on market research using an accredited third-party salary aggregator and is subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: GiveDirectly operates in the non-profit sector, focusing on poverty alleviation through cash transfers and impact evaluation.
Company Size: GiveDirectly has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: GiveDirectly was founded in 2008 and has since grown to become a leading organization in the cash transfer and poverty alleviation space.
Company Description:
- GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
- The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
- GiveDirectly charges the full cost of delivering this service and nothing more.
Company Specialties:
- Cash transfers
- Impact evaluation
- Field technology
- Poverty alleviation
- International development
Company Website: http://www.givedirectly.org
ASSUMPTION: GiveDirectly's mission and values-driven approach make it an attractive place to work for individuals passionate about making a significant impact on global poverty.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to grow and take on more responsibility as the organization expands.
Reporting Structure: The Growth Manager reports directly to the VP of Growth and collaborates closely with internal stakeholders, including the Communications and Fundraising Tech teams.
Work Arrangement: This role is fully remote, with the requirement to overlap with the East Africa timezone by at least 4 hours.
Growth Opportunities:
- As GiveDirectly continues to grow, there will be ample opportunities for the Growth Manager to take on more responsibility and advance their career within the organization.
- The diverse range of projects and campaigns managed in this role provides a unique opportunity to gain experience in various aspects of marketing, fundraising, and partnership management.
ASSUMPTION: The fully remote work arrangement and flexible hours provide a high degree of autonomy and work-life balance for the right candidate.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Remote (with the requirement to overlap with the East Africa timezone by at least 4 hours)
Geographic Context:
- GiveDirectly's remote work arrangement allows employees to work from anywhere with a stable internet connection.
- The requirement to overlap with the East Africa timezone by at least 4 hours ensures some degree of alignment with the organization's global operations.
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: The fully remote work environment and flexible hours require strong self-motivation, time management, and communication skills to ensure productivity and success.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screen with the Hiring Manager or a member of the Growth team.
- In-depth behavioral and skills-based interview with the Hiring Manager and other relevant stakeholders.
- Final interview with the VP of Growth.
- Background check and reference check.
Key Assessment Areas:
- Communication skills, both written and verbal.
- Analytical problem-solving skills and ability to prioritize effectively.
- Alignment with GiveDirectly's values and mission.
- Project management skills and ability to manage multiple workstreams.
- Creativity and strategic thinking in campaign development and execution.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Be prepared to discuss specific examples of your experience in campaign management, content development, and partnership building.
- Demonstrate your understanding of GiveDirectly's mission and values, and how your skills and experiences align with the organization's goals.
- Showcase your ability to work independently and manage multiple projects simultaneously.
ATS Keywords: Growth, Manager, Creator Campaigns, Partnerships, Influencer Marketing, Brand Building, Fundraising, Marketing Experiments, Campaign Management, Project Management, Strategic Thinking, Problem Solving, Communication, Analytical Skills, Remote Work, East Africa Timezone
ASSUMPTION: The interview process is designed to assess the candidate's skills, experiences, and cultural fit with GiveDirectly's mission and values.
🛠️ Tools & Technologies
- Salesforce (CRM)
- Hubspot (ESP)
- Wordpress (marketing website)
- Github
- Tableau
- PostHog
- Ads
- A/B testing
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for the successful candidate.
👔 Cultural Fit Considerations
Company Values:
- GiveDirectly's values include exceptional alignment with values and an active demonstration of core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.
Work Style:
- GiveDirectly values a fast-moving, no-ego environment where team members thrive in a high-paced, dynamic work setting.
- The organization encourages creativity, innovation, and a strong focus on execution and delivery.
Self-Assessment Questions:
- How do you navigate ambiguity and connect with diverse stakeholders, from YouTubers to researchers to donors?
- How do you balance big-picture thinking with a keen eye for the details that matter?
- How do you approach trying new things, failing, and figuring out what works based on evidence?
- How do you ensure good judgment and reasoned thinking to pattern match and make decisions?
ASSUMPTION: Candidates who demonstrate a strong alignment with GiveDirectly's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The fully remote work arrangement may require strong self-motivation and time management skills to ensure productivity and success.
- The diverse range of projects and campaigns managed in this role may present unique challenges and require adaptability and flexibility.
- The requirement to overlap with the East Africa timezone by at least 4 hours may impact work-life balance for some candidates.
- The high degree of autonomy and ownership required for this role may present challenges for candidates who prefer a more structured work environment.
ASSUMPTION: The right candidate will be able to thrive in this dynamic and fast-paced work environment, embracing the challenges and opportunities it presents.
📈 Similar Roles Comparison
- This role is unique in its focus on creator campaigns and partnerships, requiring a strong understanding of influencer marketing and brand building.
- Compared to traditional marketing or fundraising roles, this position offers a unique opportunity to work directly with influential brands, corporations, creators, and thought leaders.
- Career paths for this role may include advancement to senior management positions within GiveDirectly or transition to related roles in the non-profit, marketing, or branding sectors.
ASSUMPTION: The unique nature of this role requires a candidate with a diverse skill set and the ability to adapt to a wide range of projects and campaigns.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign with a prominent YouTuber to raise awareness and funds for a specific cause or initiative.
- Managing a brand partnership with a major corporation to create a co-branded fundraising campaign that drives significant donations and increases the organization's visibility.
- Collaborating with a thought leader in the poverty alleviation space to create a compelling content series that educates the public about GiveDirectly's mission and impact.
ASSUMPTION: The diverse range of projects and campaigns managed in this role provides a unique opportunity to gain experience in various aspects of marketing, fundraising, and partnership management.
❓ Key Questions to Ask During Interview
- Can you describe the most successful influencer marketing campaign you've managed, and what made it successful?
- How do you approach building and maintaining relationships with external partners, such as brands, corporations, and creators?
- Can you provide an example of a time when you had to pivot or adapt your strategy due to changing circumstances, and how did you ensure the success of the project?
- How do you balance the need for creativity and innovation with the requirement to deliver results and meet specific KPIs?
- How do you ensure that the content you create resonates with diverse audiences, from donors to recipients to partners?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, demonstrating your understanding of GiveDirectly's mission and values.
- Prepare for the interview process by researching GiveDirectly's work and familiarizing yourself with the organization's unique approach to poverty alleviation and impact evaluation.
- Be ready to discuss specific examples of your experience in campaign management, content development, and partnership building.
- Follow up with the hiring team within one week of your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
