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Growth Manager(Creator Campaigns)

GiveDirectly
Full-time
On-site
London, City of, United Kingdom
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Manager (Creator Campaigns)

πŸ”Ή Company: GiveDirectly

πŸ”Ή Location: Remote (Overlap with East Africa timezone by at least 4 hours)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Non-profit Organizations

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: 3-5+ years

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Driving fundraising and awareness through strategic partnerships with influential brands, corporations, creators, and thought leaders.
  • Managing high-impact public partnerships, influencer campaigns, and brand partnerships.
  • Collaborating with cross-functional teams to innovate and scale successful marketing bets.
  • Ensuring campaign performance is measured against clear KPIs and providing regular reporting and insights.

ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on execution and delivery.

πŸ“‹ Key Responsibilities

βœ… Lead and execute public fundraising campaigns playbook for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.

βœ… Project manage campaign calendar and collaborate closely with internal stakeholders to ensure successful campaign delivery.

βœ… Own the full lifecycle of partnership campaigns; from pitch to launch to performance reporting.

βœ… Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media.

βœ… Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting.

βœ… Initiate and drive new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of our work.

βœ… Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets.

βœ… Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact.

βœ… Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple workstreams and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, Communications, or a related discipline).

Experience: 3-5+ years of professional experience in relevant fields such as product management, data analytics, project management, program management, international development, management consulting, or more.

Required Skills:

  • Strong, succinct communication skills, with native English proficiency.
  • Analytical problem-solving skills with a strong framework for prioritization.
  • Alignment with GiveDirectly Values and an active demonstration of our core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.
  • Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.

Preferred Skills:

  • Experience working with relational databases (e.g., SQL).
  • Familiarity with our growth stack: Salesforce (CRM), Hubspot (ESP), Wordpress (marketing website), Github, Tableau, PostHog, Ads, A/B testing.
  • Experience in writing or data storytelling for large layperson audiences.

ASSUMPTION: A diverse range of backgrounds and skill sets are welcome, including professional TV writers and individuals with PhDs in engineering.

πŸ’° Compensation & Benefits

Salary Range: The United States base salary for this role is $93,500. For Kenya, the base salary is $61,900. If you are not based in the US or Kenya, an estimated salary benchmark for your country will be shared during the hiring process.

Benefits:

  • Generous and equitable compensation package, with a no-negotiation policy to ensure staff is paid equitably across roles.
  • Opportunity to work for a mission-driven organization with a significant impact on global poverty alleviation.
  • Fully remote work arrangement with flexible hours and the ability to overlap with the East Africa timezone by at least 4 hours.

Working Hours: Full-time (40 hours per week) with flexible scheduling.

ASSUMPTION: The salary range provided is based on market research using an accredited third-party salary aggregator and is subject to change.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: GiveDirectly operates in the non-profit sector, focusing on poverty alleviation through cash transfers and impact evaluation.

Company Size: GiveDirectly has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: GiveDirectly was founded in 2008 and has since grown to become a leading organization in the cash transfer and poverty alleviation space.

Company Description:

  • GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
  • The organization uses the latest technology at every step to locate recipients, integrate them into electronic payments networks, and monitor transfers end-to-end.
  • GiveDirectly charges the full cost of delivering this service and nothing more.

Company Specialties:

  • Cash transfers
  • Impact evaluation
  • Field technology
  • Poverty alleviation
  • International development

Company Website: http://www.givedirectly.org

ASSUMPTION: GiveDirectly's mission and values-driven approach make it an attractive place to work for individuals passionate about making a significant impact on global poverty.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow and take on more responsibility as the organization expands.

Reporting Structure: The Growth Manager reports directly to the VP of Growth and collaborates closely with internal stakeholders, including the Communications and Fundraising Tech teams.

Work Arrangement: This role is fully remote, with the requirement to overlap with the East Africa timezone by at least 4 hours.

Growth Opportunities:

  • As GiveDirectly continues to grow, there will be ample opportunities for the Growth Manager to take on more responsibility and advance their career within the organization.
  • The diverse range of projects and campaigns managed in this role provides a unique opportunity to gain experience in various aspects of marketing, fundraising, and partnership management.

ASSUMPTION: The fully remote work arrangement and flexible hours provide a high degree of autonomy and work-life balance for the right candidate.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Remote (with the requirement to overlap with the East Africa timezone by at least 4 hours)

Geographic Context:

  • GiveDirectly's remote work arrangement allows employees to work from anywhere with a stable internet connection.
  • The requirement to overlap with the East Africa timezone by at least 4 hours ensures some degree of alignment with the organization's global operations.

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.

ASSUMPTION: The fully remote work environment and flexible hours require strong self-motivation, time management, and communication skills to ensure productivity and success.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link.
  • Phone or video screen with the Hiring Manager or a member of the Growth team.
  • In-depth behavioral and skills-based interview with the Hiring Manager and other relevant stakeholders.
  • Final interview with the VP of Growth.
  • Background check and reference check.

Key Assessment Areas:

  • Communication skills, both written and verbal.
  • Analytical problem-solving skills and ability to prioritize effectively.
  • Alignment with GiveDirectly's values and mission.
  • Project management skills and ability to manage multiple workstreams.
  • Creativity and strategic thinking in campaign development and execution.

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
  • Be prepared to discuss specific examples of your experience in campaign management, content development, and partnership building.
  • Demonstrate your understanding of GiveDirectly's mission and values, and how your skills and experiences align with the organization's goals.
  • Showcase your ability to work independently and manage multiple projects simultaneously.

ATS Keywords: Growth, Manager, Creator Campaigns, Partnerships, Influencer Marketing, Brand Building, Fundraising, Marketing Experiments, Campaign Management, Project Management, Strategic Thinking, Problem Solving, Communication, Analytical Skills, Remote Work, East Africa Timezone

ASSUMPTION: The interview process is designed to assess the candidate's skills, experiences, and cultural fit with GiveDirectly's mission and values.

πŸ› οΈ Tools & Technologies

  • Salesforce (CRM)
  • Hubspot (ESP)
  • Wordpress (marketing website)
  • Github
  • Tableau
  • PostHog
  • Ads
  • A/B testing

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for the successful candidate.

πŸ‘” Cultural Fit Considerations

Company Values:

  • GiveDirectly's values include exceptional alignment with values and an active demonstration of core competencies: emotional intelligence, problem-solving, project management, follow-through, and fostering inclusivity.

Work Style:

  • GiveDirectly values a fast-moving, no-ego environment where team members thrive in a high-paced, dynamic work setting.
  • The organization encourages creativity, innovation, and a strong focus on execution and delivery.

Self-Assessment Questions:

  • How do you navigate ambiguity and connect with diverse stakeholders, from YouTubers to researchers to donors?
  • How do you balance big-picture thinking with a keen eye for the details that matter?
  • How do you approach trying new things, failing, and figuring out what works based on evidence?
  • How do you ensure good judgment and reasoned thinking to pattern match and make decisions?

ASSUMPTION: Candidates who demonstrate a strong alignment with GiveDirectly's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • The fully remote work arrangement may require strong self-motivation and time management skills to ensure productivity and success.
  • The diverse range of projects and campaigns managed in this role may present unique challenges and require adaptability and flexibility.
  • The requirement to overlap with the East Africa timezone by at least 4 hours may impact work-life balance for some candidates.
  • The high degree of autonomy and ownership required for this role may present challenges for candidates who prefer a more structured work environment.

ASSUMPTION: The right candidate will be able to thrive in this dynamic and fast-paced work environment, embracing the challenges and opportunities it presents.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on creator campaigns and partnerships, requiring a strong understanding of influencer marketing and brand building.
  • Compared to traditional marketing or fundraising roles, this position offers a unique opportunity to work directly with influential brands, corporations, creators, and thought leaders.
  • Career paths for this role may include advancement to senior management positions within GiveDirectly or transition to related roles in the non-profit, marketing, or branding sectors.

ASSUMPTION: The unique nature of this role requires a candidate with a diverse skill set and the ability to adapt to a wide range of projects and campaigns.

πŸ“ Sample Projects

  • Developing and executing a successful influencer marketing campaign with a prominent YouTuber to raise awareness and funds for a specific cause or initiative.
  • Managing a brand partnership with a major corporation to create a co-branded fundraising campaign that drives significant donations and increases the organization's visibility.
  • Collaborating with a thought leader in the poverty alleviation space to create a compelling content series that educates the public about GiveDirectly's mission and impact.

ASSUMPTION: The diverse range of projects and campaigns managed in this role provides a unique opportunity to gain experience in various aspects of marketing, fundraising, and partnership management.

❓ Key Questions to Ask During Interview

  • Can you describe the most successful influencer marketing campaign you've managed, and what made it successful?
  • How do you approach building and maintaining relationships with external partners, such as brands, corporations, and creators?
  • Can you provide an example of a time when you had to pivot or adapt your strategy due to changing circumstances, and how did you ensure the success of the project?
  • How do you balance the need for creativity and innovation with the requirement to deliver results and meet specific KPIs?
  • How do you ensure that the content you create resonates with diverse audiences, from donors to recipients to partners?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link.
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role, demonstrating your understanding of GiveDirectly's mission and values.
  • Prepare for the interview process by researching GiveDirectly's work and familiarizing yourself with the organization's unique approach to poverty alleviation and impact evaluation.
  • Be ready to discuss specific examples of your experience in campaign management, content development, and partnership building.
  • Follow up with the hiring team within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.