📌 Core Information
🔹 Job Title: Growth Manager
🔹 Company: DiDi Global
🔹 Location: São Paulo, Brazil
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Software Development
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving user growth through integrated campaigns and in-app communication strategies
- Leading cross-functional initiatives with Marketing, Product, and Commercial teams
- Analyzing key metrics to refine growth strategies and drive scalable results
- Researching competitors and market trends to identify new growth opportunities
- Working in a fast-paced, data-driven environment with a strong bias for action
ASSUMPTION: This role requires a proactive, detail-oriented individual who can manage multiple priorities and thrive in a dynamic environment.
📋 Key Responsibilities
✅ Supporting the development and execution of integrated campaigns to generate user growth and improve customer acquisition and retention
✅ Leading cross-functional execution of growth initiatives, working closely with Marketing, Product, and Commercial teams to ensure seamless implementation of pricing strategies, promotional campaigns, and in-app communications
✅ Continuously tracking and analyzing key metrics to refine strategies and drive scalable results
✅ Researching competitors, market trends, and user behavior to identify new opportunities for growth
✅ Supporting the testing, measurement, and iteration of growth experiments
ASSUMPTION: This role may require occasional overtime or weekend work to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2-4 years of experience in Growth, User Operations, or a similar role at a tech company, marketplace, retail, or startup. Experience in Performance Marketing is a plus.
Required Skills:
- Strong analytical skills with the ability to interpret data, generate insights, and drive decisions. SQL knowledge is a plus.
- Experience working with campaign management tools, CRM platforms, and in-app messaging tools.
- Detail-oriented, highly organized, and able to manage multiple priorities.
- Proactive, self-motivated mindset with a strong bias for action.
- Comfortable working in a fast-paced, constantly evolving environment.
- Fluency in English (working language).
Preferred Skills:
- Experience working with data visualization tools (e.g., Tableau, Power BI).
- Familiarity with A/B testing and experimentation frameworks.
- Knowledge of the Brazilian market and consumer behavior.
ASSUMPTION: Candidates with experience in tech companies or startups may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on market research and the company's size, the estimated salary range for this role is R$ 80,000 - R$ 120,000 per year (gross). This range may vary depending on the candidate's experience and skills.
Benefits:
- Health, dental, and vision insurance
- Meal allowance or food voucher
- Transportation allowance or subsidy
- Retirement plan with company matching
- Employee stock purchase plan
- Generous vacation and holiday policy
- Flexible work hours and remote work options
Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work. Occasional overtime may be required to meet campaign deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's negotiation skills and the company's final assessment.
📌 Applicant Insights
🔍 Company Context
Industry: DiDi Global operates in the Software Development industry, focusing on mobility technology platforms, including ride-hailing, food delivery, and intra-city freight services.
Company Size: DiDi Global has 10,001+ employees, making it a large organization with ample opportunities for growth and collaboration.
Founded: DiDi Global was founded in 2012 and has since grown to become a leading mobility technology platform with a presence in Asia Pacific, Latin America, and other global markets.
Company Description:
- DiDi Global is committed to creating better life experiences and greater social value through the use of AI technology and localized smart transportation innovations.
- The company offers a wide range of app-based services, providing car owners, drivers, and delivery partners with flexible work and income opportunities.
- DiDi Global is dedicated to collaborating with policymakers, the taxi industry, the automobile industry, and the communities to solve the world’s transportation, environmental, and employment challenges.
Company Specialties:
- Mobility technology platform
- Ride-hailing and designated driving services
- Food delivery and intra-city freight services
- AI technology and localized smart transportation innovations
Company Website: didiglobal.com
ASSUMPTION: DiDi Global's large size and global presence offer candidates the opportunity to work on diverse projects and gain international experience.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals looking to gain experience in growth management and cross-functional collaboration.
Reporting Structure: The Growth Manager will report directly to the Growth Team Lead and collaborate closely with Marketing, Product, and Commercial teams.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The exact work arrangement may vary depending on the candidate's preferences and the team's needs.
Growth Opportunities:
- Advancement within the Growth team or related departments (e.g., Marketing, Product, or Commercial)
- Expansion of responsibilities based on performance and project success
- Potential international assignments or projects, given DiDi Global's global presence
ASSUMPTION: Candidates with strong performance and a desire to grow within the company may have ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: DiDi Global's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Av. Paulista, 2537 - Bela Vista, São Paulo - SP, 01311-300, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and diverse population.
- The city is known for its robust economy, with a strong focus on finance, technology, and creative industries.
- São Paulo offers a wide range of housing options, from urban apartments to suburban villas, catering to various budgets and preferences.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and the possibility of remote work. Occasional overtime may be required to meet campaign deadlines.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to the occasional demands of campaign-driven work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Growth Team Lead
- On-site or virtual final interview with the hiring manager and other team members
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Campaign management and execution experience
- Cross-functional collaboration and communication skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss specific examples of your campaign management experience and the results you achieved
- Demonstrate your understanding of the Brazilian market and consumer behavior
ATS Keywords: Growth Management, User Operations, Performance Marketing, Analytical Skills, Data Interpretation, Campaign Management, CRM Platforms, In-App Messaging, Detail-Oriented, Organizational Skills, Proactive Mindset, Fast-Paced Environment, Fluency in English
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the team's needs.
🛠️ Tools & Technologies
- Campaign management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- CRM platforms (e.g., Salesforce, HubSpot, or Zoho CRM)
- In-app messaging tools (e.g., Intercom, Appcues, or UserEngage)
- Data visualization tools (e.g., Tableau, Power BI, or Google Data Studio)
- SQL databases and data analysis tools (e.g., Excel, Google Sheets, or R)
ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Create customer value
- Be data-driven
- Win-win collaboration
- Integrity
- Strive to do better
- Embrace diversity and inclusion
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong bias for action and a proactive mindset?
- Are you committed to creating customer value and embracing diversity and inclusion?
ASSUMPTION: Candidates who align with DiDi Global's values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to changes in campaign strategies and priorities
- Working with large datasets and complex analytics tools
- Collaborating effectively with cross-functional teams, including remote team members
ASSUMPTION: Candidates should be comfortable working in a challenging, fast-paced environment and be able to adapt to changes and new demands.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data-driven decision-making and experimentation
- This role requires a strong understanding of the Brazilian market and consumer behavior
- Career progression may involve moving into more senior roles within the Growth team or related departments
ASSUMPTION: Candidates should consider how their skills and experiences align with the unique requirements of this role and the company's culture.
📝 Sample Projects
- Developing and executing a targeted campaign to increase user acquisition in a specific geographic region
- Analyzing user behavior data to identify trends and opportunities for growth and retention
- Collaborating with the Product team to optimize in-app communication strategies and improve user engagement
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the results they achieved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional growth and development of its employees?
- What are the most significant challenges facing the Growth team in the near future, and how can this role contribute to addressing them?
- How does the company approach diversity, equity, and inclusion, and what initiatives are in place to support these values?
- What is the company's long-term vision for the Growth team, and how does this role contribute to that vision?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching DiDi Global's mission, values, and recent projects
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
