Growth Manager (India)

📌 Core Information

🔹 Job Title: Growth Manager (India)

🔹 Company: NALA

🔹 Location: London, United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading NALA's growth in the Indian corridor by driving customer acquisition and market share.
• Developing and executing growth strategies to establish NALA as the preferred cross-border payments platform for the Indian diaspora.
• Collaborating with Product and Marketing teams to ensure offerings meet the unique needs of Indian users.
• Building partnerships with key diaspora organizations, influencers, and community groups to strengthen NALA's presence.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of the Indian diaspora's financial behaviors.

📋 Key Responsibilities

✅ Own and deliver the go-to-market strategy for India-bound payments from the UK, US, and EU.

✅ Design and execute growth campaigns (digital and offline) that drive customer acquisition and retention.

✅ Build partnerships with key diaspora organizations, influencers, and community groups to strengthen NALA's presence in Indian communities abroad.

✅ Analyze market trends, customer insights, and competitor activity to refine growth plans.

✅ Track and report on key metrics to measure growth performance and ROI of initiatives.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).

Experience: 3+ years in growth marketing, business development, or customer acquisition in consumer-facing fintech or digital products.

Required Skills:

• Proven track record of driving growth in consumer-facing fintech or digital products.
• Bias towards ambition and action, with a challenge-driven mindset.
• Deep understanding of the Indian diaspora and their financial behaviors in key NALA markets (UK, US, EU).
• Strong analytical skills, with proficiency in data analysis and interpretation.
• Excellent communication and stakeholder management skills.
• Experience managing external partners, agencies, and vendor relationships.

Preferred Skills:

• Cultural capital and understanding of the Indian diaspora community in the UK.
• Experience in fintech, remittances, or financial services.
• Network within UK Indian communities.
• Previous experience scaling early-stage corridors or markets.

ASSUMPTION: Candidates with experience in fintech, remittances, or financial services may have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Estimated based on industry standards for similar roles and experience levels)

Benefits:

• 27 Days Off Plus UK Bank Holidays
• Birthday Leave
• Enhanced Parental Leave
• Enhanced Pension
• Global Workspace
• Learning Budget
• Sarabi
• Monthly Socials
• Free Coffee

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically cross-border payments and remittances.

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact.

Founded: 2017, with a history of rapid growth and expansion in the global payments industry.

Company Description:

• NALA is building Payments for the Next Billion, focusing on faster, smarter, and fairer transfers for everyone.
• The company operates two core products: NALA, a consumer app for cross-border payments, and Rafiki, a B2B payments infrastructure.
• NALA has grown its business 120x, grown the team from 9 to 150+, raised $50M+ from top-tier investors, and was named to the Forbes Fintech 50 in 2025.

Company Specialties:

• Financial Inclusion
• Digital Financial Services
• Mobile Money
• Fintech

Company Website: www.nalamoney.com

ASSUMPTION: NALA's focus on financial inclusion and innovative payment solutions makes it an attractive employer for socially conscious professionals.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact in a rapidly expanding company.

Reporting Structure: This role reports directly to the Head of Growth and works cross-functionally with Product and Marketing teams.

Work Arrangement: Remote OK, with flexible working hours and the opportunity to work from global WeWork locations.

Growth Opportunities:

• Progression to a senior role within the Growth team as NALA expands its operations.
• Potential to take on additional responsibilities and lead new initiatives based on performance.
• Opportunities to work on diverse projects and gain exposure to various aspects of the business.

ASSUMPTION: This role offers strong growth potential for the right candidate, given NALA's rapid expansion and focus on internal promotions.

🌍 Location & Work Environment

Office Type: Remote-first, with global WeWork locations available for coworking.

Office Location(s): San Francisco, US (Headquarters), with remote team members worldwide.

Geographic Context:

• London, United Kingdom (Remote): A vibrant multicultural city with a large Indian diaspora community.
• Indian Corridor: Focus on driving growth in the Indian corridor, with a strong emphasis on understanding the unique financial behaviors of the Indian diaspora.

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options.

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from various global locations.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the Workable ATS.
• Interview with the Talent Team (30 minutes).
• Interview with the Hiring Manager (1 hour).
• Assessment & Review Interview (short exercise based on a fictional task).
• Leadership Interview(s) (45 minutes).

Key Assessment Areas:

• Growth strategy development and execution.
• Analytical skills and data interpretation.
• Communication and stakeholder management skills.
• Cultural understanding and alignment with NALA's mission.

Application Tips:

• Highlight your experience driving growth in consumer-facing fintech or digital products.
• Demonstrate your understanding of the Indian diaspora's financial behaviors and cultural nuances.
• Showcase your analytical skills and ability to interpret data to drive decision-making.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.

ATS Keywords: Growth Marketing, Business Development, Customer Acquisition, Indian Diaspora, Financial Behaviors, Data Analysis, Stakeholder Management, Partnership Management, Digital Campaigns, Market Analysis, Experimentation Mindset, Communication Skills, SQL, Analytics Tools

ASSUMPTION: Including these keywords in your resume and application materials will help ensure that your application is properly screened by NALA's ATS system.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: Proficiency in these tools is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Act with Urgency
• Think Deeply
• Put Customers First Always

Work Style:

• Remote and global team collaboration
• Data-driven decision-making
• Agile and iterative approach to growth strategy development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a strong focus on growth and innovation?
• Are you comfortable working remotely and collaborating with global teams?
• Do you have a proven track record of driving growth in consumer-facing fintech or digital products?

ASSUMPTION: Candidates who align with NALA's company values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple priorities and balancing growth initiatives across different markets.
• Navigating the unique cultural and financial behaviors of the Indian diaspora in various regions.
• Adapting to a fast-paced, dynamic work environment with a strong focus on growth and innovation.
• Working remotely and collaborating with global teams across different time zones.

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural awareness, and adaptability.

📈 Similar Roles Comparison

• This role focuses on driving growth in the Indian corridor, whereas similar roles may focus on other regions or markets.
• NALA's focus on financial inclusion and innovative payment solutions sets it apart from traditional financial services companies.
• Career progression opportunities may vary depending on the company's size, growth trajectory, and industry focus.

ASSUMPTION: Candidates should research NALA's unique value proposition and compare it to other companies in the financial services industry.

📝 Sample Projects

• Developing and executing a digital marketing campaign to drive customer acquisition in the Indian corridor.
• Building partnerships with key diaspora organizations, influencers, and community groups to strengthen NALA's presence in Indian communities abroad.
• Analyzing market trends, customer insights, and competitor activity to refine growth plans and strategies.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the current growth strategy for the Indian corridor and how my role would contribute to its success?
• How does NALA support the professional development and growth of its employees?
• Can you provide examples of how NALA's company values are demonstrated in day-to-day work and decision-making?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?
• How does NALA foster a culture of diversity, equity, and inclusion, particularly in relation to the Indian diaspora community?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into NALA's company culture and growth trajectory.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for the interview process, which includes multiple stages and assessments.
• Follow up with the hiring team after your interview to express your interest in the role and ask any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.