Growth Manager (Paid Media)

📌 Core Information - Job Title: Growth Manager (Paid Media) - Company: PayJoy - Location: Johannesburg, Gauteng, South Africa - Job Type: Full-Time - Category: Marketing - Date Posted: May 16, 2025 - Experience Level: 5-10 years - Remote Status: On-site (Remote OK) 🚀 Job Overview PayJoy is a mission-driven financial service provider dedicated to serving under-served customers in emerging markets. As a Growth Manager (Paid Media), you'll be responsible for acquiring new users through paid marketing campaigns for PayJoy's Credit Line/Card and Phone Finance businesses across multiple countries and channels. Key aspects of this role include: - Designing, executing, and optimizing campaigns across various channels. - Building and maintaining a structured testing roadmap. - Innovating and optimizing campaign content and ad formats. - Managing budgets efficiently to ensure maximum ROI. ASSUMPTION: This role requires a strong understanding of digital marketing, attribution models, and incrementality testing. Candidates should be comfortable working in cross-functional environments and have a growth mindset. 📋 Key Responsibilities - Campaign Management: - Design, execute, and iterate campaigns, including media buying and campaign optimization across channels (social media, affiliate, influencer, SEO/SEM, etc.). - Implement campaign tracking to ensure clarity on attribution and incrementality. - Testing & Optimization: - Build and maintain a structured testing roadmap for content, channel, platform, and audiences, prioritizing experiments based on impact and learning potential. - Analyze campaign results and interpret patterns and trends in data to optimize campaign value against cost. - Content & Creatives: - Innovate and optimize campaign content and ad formats to drive conversion, partnering with design and creative teams. ASSUMPTION: This role involves continuous learning and adaptation, as digital marketing trends and best practices evolve rapidly. 🎯 Required Qualifications - Education: - Bachelor’s degree in Marketing, Communication, Advertising, Business, Engineering, or a related field. - Experience: - Minimum of 5+ years of proven results in B2C performance marketing, ideally with hands-on campaign management and test design experience in Fintech, E-commerce, and/or Retail. - Required Skills: - Strong understanding of attribution models, incrementality testing, and marketing measurement frameworks. - Strong analytical skills with proficiency in tools like Excel, SQL, Looker, or similar BI platforms. - Comfort working with automation platforms and manipulating algorithmic campaign levers (e.g., value-based bidding). - A growth mindset, intellectual curiosity, and the ability to navigate ambiguity with confidence. - Preferred Skills: - Understanding of statistical methods (A/B Testing) and familiarity with geo-lift, MMM, and MTA tools. - Experience managing creative performance workflows and feedback loops. ASSUMPTION: Candidates with a proven track record in B2C performance marketing and a strong analytical background are most likely to succeed in this role. 💰 Compensation & Benefits - Salary Range: ZAR 600,000 - 800,000 per annum (Based on industry standards for a mid-level marketing role in Johannesburg) - *ASSUMPTION:* Salary range is estimated based on market research and may vary depending on the candidate's experience and skills. - Benefits: - Health Insurance - Pension Fund - 20 days of vacation - Phone finance, headphone, home office equipment, and fitness perks. - $2,000 USD annual co-working travel perk - $2,000 USD annual professional development perk - Working Hours: Full-time, with flexible hours and a results-driven work environment. 📌 Applicant Insights 🔍 Company Context - Industry: Financial Services - Company Size: 1,001-5,000 employees - Founded: 2015 - Company Description: - PayJoy is dedicated to helping under-served customers in emerging markets achieve financial stability and success. - They use patented technology and cutting-edge machine learning, data science, and anti-fraud AI to offer the lowest cost and qualify the most customers in the industry. - As of 2025, PayJoy has brought 3 billion dollars in credit to 13 million customers, doubling in the last two years while remaining strongly profitable and sustainable for the long term. - Company Specialties: - Consumer Finance - Mobile - Data Science - Emerging Markets - Next Billion - Access - Company Website: http://www.payjoy.com ASSUMPTION: PayJoy's mission-driven approach and commitment to serving under-served customers make it an attractive employer for socially conscious professionals. 📊 Role Analysis - Career Level: Mid-level marketing role with growth opportunities. - Reporting Structure: This role reports directly to the Head of Growth. - Work Arrangement: On-site with remote work flexibility. - Growth Opportunities: - Potential to grow into a leadership role as the team expands. - Opportunities to work on diverse campaigns and gain experience in various markets. ASSUMPTION: This role offers a unique opportunity to work in a fast-growing, mission-driven company with ample room for professional growth. 🌍 Location & Work Environment - Office Type: Modern, collaborative office spaces with flexible work arrangements. - Office Location(s): - 655 4th St, San Francisco, California 94107, US - Alcaldía Cuauhtemoc, Ciudad de México, MX - Avenida Paulista, São Paulo, SP, BR - William Nicol Drive & Wedgewood Link Road, Bryanston, Sandton, 2191, ZA - Geographic Context: - Johannesburg is the largest city in South Africa and the economic hub of the African continent. - The city offers a vibrant culture, diverse communities, and a competitive job market. - Work Schedule: Full-time, with flexible hours and a results-driven work environment. ASSUMPTION: The diverse and dynamic work environment at PayJoy offers a unique opportunity to work with talented professionals from various backgrounds. 💼 Interview & Application Insights - Typical Process: 1. Online application and resume screening. 2. Phone or video call with the hiring manager. 3. In-depth interview with the team. 4. Final interview with senior leadership. - Key Assessment Areas: - Digital marketing skills and experience. - Analytical thinking and problem-solving abilities. - Cultural fit and alignment with PayJoy's mission. - Application Tips: 1. Tailor your resume to highlight relevant marketing and analytical skills. 2. Prepare for behavioral interview questions that focus on your experience with campaign management, testing, and optimization. 3. Research PayJoy's mission and values to demonstrate your alignment with the company's goals. - ATS Keywords: B2C Performance Marketing, Campaign Management, Test Design, Attribution Models, Incrementality Testing, Marketing Measurement, Cross-Functional Collaboration, Analytical Skills, Digital Marketing, Ad Formats, Creatives, Automation Platforms, Statistical Methods, A/B Testing, MMM, MTA Tools ASSUMPTION: PayJoy's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the team and the company's mission. 🛠️ Tools & Technologies - Google Analytics - Facebook Ads Manager - Google Ads - LinkedIn Ads - Excel - SQL - Looker - Adobe Creative Suite (optional) ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning new platforms as needed. 👔 Cultural Fit Considerations - Company Values: - Finance for the next billion - Ownership - Break Through Walls - Live Communication - Transparency & Directness - Focus on Scale - Work-Life Balance - Embrace Diversity - Speed - Active Listening - Work Style: - Collaborative and cross-functional team environment. - Results-driven and data-informed decision-making. - Fast-paced and dynamic work environment. - Self-Assessment Questions: 1. How do you align with PayJoy's mission to provide financial services to under-served customers in emerging markets? 2. How do you approach working in a cross-functional, collaborative team environment? 3. How do you stay up-to-date with the latest trends and best practices in digital marketing? ASSUMPTION: Candidates who share PayJoy's mission and values and thrive in a collaborative, fast-paced environment are most likely to succeed in this role. ⚠️ Potential Challenges - Working in a fast-paced, dynamic environment with changing priorities. - Managing multiple campaigns and stakeholders simultaneously. - Navigating the unique challenges of serving under-served customers in emerging markets. ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to PayJoy's mission. 📈 Similar Roles Comparison - How this role differs from related positions: - Focus on paid media campaigns for a mission-driven financial services company. - Opportunity to work on diverse campaigns across multiple countries and channels. - Industry-specific context: - The financial services industry in emerging markets is dynamic and rapidly evolving, presenting unique challenges and opportunities. - Career path comparison: - This role offers a clear path to growth and leadership opportunities within the marketing department. ASSUMPTION: This role offers a unique combination of mission-driven work, diverse campaigns, and growth opportunities that set it apart from similar positions in the industry. 📝 Sample Projects - Project example 1 (specific to this role): Design and execute a multi-channel paid media campaign to acquire new customers for PayJoy's Credit Line business in South Africa. - Project example 2 (specific to this industry): Develop and implement a testing roadmap to optimize campaign performance and incrementality for PayJoy's Phone Finance business in Mexico. - Project example 3 (specific to reported responsibilities): Analyze campaign data and identify trends and patterns to inform optimization strategies and maximize ROI. ASSUMPTION: These project examples illustrate the diverse and impactful nature of the work in this role, with a focus on driving customer acquisition and optimizing campaign performance. ❓ Key Questions to Ask During Interview - Question 1 (specific to role responsibilities): How do you approach designing and executing paid media campaigns across multiple channels? - Question 2 (specific to team structure): How does this role collaborate with other departments, such as product, analytics, and creative teams? - Question 3 (specific to company culture): How does PayJoy's mission-driven approach influence the work environment and company culture? - Question 4 (specific to growth opportunities): What opportunities are there for professional growth and development within the marketing department? - Question 5 (specific to work environment): How does PayJoy support work-life balance and employee well-being? ASSUMPTION: These interview questions are designed to help candidates assess the fit of the role and the company, and to provide insights into the work environment and growth opportunities. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume to highlight relevant marketing and analytical skills. 3. Prepare for behavioral interview questions that focus on your experience with campaign management, testing, and optimization. 4. Research PayJoy's mission and values to demonstrate your alignment with the company's goals. 5. Follow up with a thank-you note after your interview, reiterating your interest in the role and the company. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.