Growth Manager, Platform
Carry1st
Full-time
Remote
Worldwide
🚀 Growth Marketing
📌 Core Information
- Job Title: Growth Manager, Platform
- Company: Carry1st
- Location: Cape Town, Western Cape, South Africa (Remote)
- Job Type: Full-Time
- Category: Gaming, Mobile Apps, Digital Media
- Date Posted: June 9, 2025
- Experience Level: 2-5 years
- Remote Status: Remote (Anywhere in the World)
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end client relationship with a strategic Chinese gaming publisher
- Planning, executing, and optimizing marketing campaigns to drive player acquisition, engagement, and revenue
- Collaborating cross-functionally with Carry1st teams to deliver top-tier execution on marketing initiatives
- Monitoring campaign performance and player behavior to extract insights and recommend improvements
- Managing multiple stakeholders and projects simultaneously in a fast-paced environment
ASSUMPTION: This role requires a high level of organization, communication, and project management skills, as well as a strong understanding of consumer behavior and mobile marketing in Africa.
📋 Key Responsibilities
- Client Management: Own and manage the end-to-end relationship with a strategic Chinese gaming publisher, ensuring alignment on goals, communication, budget, and reporting.
- Campaign Management: Plan, execute, and optimize marketing campaigns that drive player acquisition, engagement, and revenue across Sub-Saharan Africa.
- Stakeholder Management: Act as the primary point of contact for client teams, managing timelines, expectations, feedback loops, performance, and budget reporting.
- Cross-Functional Collaboration: Collaborate with Carry1st's creative, growth, influencer, press, and analytics teams to deliver top-tier execution on marketing initiatives.
- Performance Analysis: Monitor campaign performance and player behavior to extract insights and recommend improvements to enhance results.
- Project Management: Manage multiple stakeholders and projects simultaneously, maintaining precision and speed in a fast-paced environment.
ASSUMPTION: The role involves a high degree of multitasking and requires strong organizational skills to manage complex relationships and multiple projects effectively.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 2+ years in client management, marketing, or partnerships, ideally within the gaming, mobile apps, or digital media industry.
- Required Skills:
- Proven ability to manage complex relationships and multiple stakeholders at large accounts
- Outstanding interpersonal and communication skills
- Meticulous attention to detail and an obsession with quality execution
- High work ethic and intensity, thriving in a high-performance environment
- Strong project management skills, with the ability to own and deliver complex campaigns on time and to brief
- Preferred Skills:
- Deep understanding of consumer behavior and mobile marketing in Africa
- Mandarin speaking, to facilitate communication with the publisher
ASSUMPTION: While not explicitly stated, a strong understanding of the gaming industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: The salary range for this role is estimated to be between ZAR 350,000 - 500,000 per year, based on industry standards for similar roles in South Africa. This estimate takes into account the candidate's experience level and the company's size and industry.
- Benefits:
- Remote working allowance: Put an additional $600 / year to optimize your WFH experience
- Learning and development: Attend courses, conferences, and training events
- Social events: Participate in regular company events to relax and connect with teammates
- Birthday leave: Enjoy a paid day off on your special day
- Working Hours: Full-time position with a standard 40-hour workweek, with flexibility to manage your own time and work remotely.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
- Industry: Carry1st operates at the intersection of gaming, fintech, and digital commerce, focusing on mobile gaming and digital content distribution in Africa and the Middle East.
- Company Size: Carry1st has 51-200 employees, making it a mid-sized company with a global presence and a dynamic work environment.
- Founded: Carry1st was founded in 2018, making it a relatively young company with significant growth potential.
- Company Description: Carry1st is a leading games publisher and monetization platform that helps top global companies grow players and revenue in high-potential markets. They operate the region's fastest-growing web shop for top-ups of digital content and a payment platform that boosts revenue up to 10x in markets with low credit card penetration but high demand for digital goods.
- Company Specialties: Social games, casual games, mobile games, technology, in-person distribution, fintech, digital entertainment, publishing, monetization, growth, Africa, Middle East, payments, distribution, and localization.
📊 Role Analysis
- Career Level: This role is at the mid-level career stage, requiring relevant experience and a strong skill set in client management, marketing, and project management.
- Reporting Structure: The Growth Manager, Platform will report directly to the Head of Growth and work closely with various teams, including creative, growth, influencer, press, and analytics.
- Work Arrangement: This is a remote, full-time position with the flexibility to work from anywhere in the world.
- Growth Opportunities:
- Potential to grow within the company as it expands its operations in Africa and the Middle East
- Opportunities to work on high-impact projects and campaigns, driving significant player growth and revenue
- Exposure to a diverse range of stakeholders, including clients, partners, and internal teams
ASSUMPTION: The company's rapid growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
- Office Type: Fully remote, with no physical office requirement.
- Office Location(s): Carry1st has offices in Cape Town, New York, and Lagos, but this role does not require on-site presence.
- Geographic Context: Cape Town, South Africa, is a vibrant, multicultural city with a strong tech industry and a growing gaming sector. The city offers a high quality of life, with a mix of urban and natural environments.
- Work Schedule: Flexible work schedule, with the ability to manage your own time and work remotely.
ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while still maintaining a strong connection to the company's global team.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting your resume and cover letter through the provided link. If selected, you will proceed to a series of interviews, including a phone screen, technical assessment, and final interview with the hiring manager.
- Key Assessment Areas: Candidates will be assessed on their communication skills, project management skills, understanding of the gaming industry, and cultural fit with the company.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the gaming industry and mobile marketing in Africa
- Demonstrate your ability to manage complex relationships and multiple stakeholders
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment
- ATS Keywords: Client management, marketing, partnerships, project management, interpersonal skills, communication skills, consumer behavior, mobile marketing, gaming industry, Africa, Sub-Saharan Africa, player growth, revenue growth, campaign optimization, stakeholder management
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, dynamic environment.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, or Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, or Hootsuite)
- Analytics tools (e.g., Google Analytics, Mixpanel, or App Annie)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal processes and preferences.
👔 Cultural Fit Considerations
- Company Values: Carry1st values include being global, innovative, and customer-focused. They prioritize diversity, inclusion, and collaboration in their work environment.
- Work Style: Carry1st values a high-performance, fast-paced work environment with a strong focus on execution and results. They encourage autonomy, ownership, and a growth mindset.
- Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing complex relationships and multiple stakeholders?
- Do you have a strong understanding of consumer behavior and mobile marketing in Africa?
- Are you able to work independently and take ownership of projects and campaigns?
ASSUMPTION: Candidates who are self-motivated, adaptable, and able to thrive in a fast-paced, dynamic environment will be well-suited to Carry1st's company culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and projects simultaneously, with tight deadlines and high expectations
- Navigating a fast-paced, dynamic work environment with a high degree of autonomy and responsibility
- Working remotely, with the potential for limited face-to-face interaction and collaboration
- Adapting to a rapidly growing and evolving company, with changing priorities and priorities
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a high degree of self-motivation.
📈 Similar Roles Comparison
- Role Differences: This role is focused on managing a strategic client relationship and driving player growth through marketing campaigns, while other similar roles may focus more on business development, partnerships, or product management.
- Industry-Specific Context: The gaming industry in Africa is rapidly growing and presents unique opportunities and challenges, requiring a strong understanding of the local market and consumer behavior.
- Career Path Comparison: This role is a mid-level position with potential for growth into senior roles within the company, such as Head of Growth or Director of Platform Partnerships.
ASSUMPTION: The role offers a unique opportunity to work at the intersection of gaming, fintech, and digital commerce, with the potential for significant career growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign to drive player acquisition and engagement for a new game launch in Sub-Saharan Africa
- Managing a strategic client relationship with a major Chinese gaming publisher, ensuring alignment on goals, communication, budget, and reporting
- Optimizing marketing campaigns to improve performance and drive revenue growth, using data-driven insights and analytics
- Collaborating with cross-functional teams to deliver top-tier execution on marketing initiatives, including creative assets, influencer partnerships, and press outreach
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the company's priorities and the needs of its clients and partners.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Carry1st support the growth and development of its employees?
- What are the most challenging aspects of working in a remote, fully distributed team?
- How does Carry1st approach collaboration and communication with its global team?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/my3Aa7AamdBrvR9BWcbj3d/remote-growth-manager%2C-platform-in-cape-town-at-carry1st)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Growth Manager, Platform
- Company: Carry1st
- Location: Cape Town, Western Cape, South Africa (Remote)
- Job Type: Full-Time
- Category: Gaming, Mobile Apps, Digital Media
- Date Posted: June 9, 2025
- Experience Level: 2-5 years
- Remote Status: Remote (Anywhere in the World)
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end client relationship with a strategic Chinese gaming publisher
- Planning, executing, and optimizing marketing campaigns to drive player acquisition, engagement, and revenue
- Collaborating cross-functionally with Carry1st teams to deliver top-tier execution on marketing initiatives
- Monitoring campaign performance and player behavior to extract insights and recommend improvements
- Managing multiple stakeholders and projects simultaneously in a fast-paced environment
ASSUMPTION: This role requires a high level of organization, communication, and project management skills, as well as a strong understanding of consumer behavior and mobile marketing in Africa.
📋 Key Responsibilities
- Client Management: Own and manage the end-to-end relationship with a strategic Chinese gaming publisher, ensuring alignment on goals, communication, budget, and reporting.
- Campaign Management: Plan, execute, and optimize marketing campaigns that drive player acquisition, engagement, and revenue across Sub-Saharan Africa.
- Stakeholder Management: Act as the primary point of contact for client teams, managing timelines, expectations, feedback loops, performance, and budget reporting.
- Cross-Functional Collaboration: Collaborate with Carry1st's creative, growth, influencer, press, and analytics teams to deliver top-tier execution on marketing initiatives.
- Performance Analysis: Monitor campaign performance and player behavior to extract insights and recommend improvements to enhance results.
- Project Management: Manage multiple stakeholders and projects simultaneously, maintaining precision and speed in a fast-paced environment.
ASSUMPTION: The role involves a high degree of multitasking and requires strong organizational skills to manage complex relationships and multiple projects effectively.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 2+ years in client management, marketing, or partnerships, ideally within the gaming, mobile apps, or digital media industry.
- Required Skills:
- Proven ability to manage complex relationships and multiple stakeholders at large accounts
- Outstanding interpersonal and communication skills
- Meticulous attention to detail and an obsession with quality execution
- High work ethic and intensity, thriving in a high-performance environment
- Strong project management skills, with the ability to own and deliver complex campaigns on time and to brief
- Preferred Skills:
- Deep understanding of consumer behavior and mobile marketing in Africa
- Mandarin speaking, to facilitate communication with the publisher
ASSUMPTION: While not explicitly stated, a strong understanding of the gaming industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: The salary range for this role is estimated to be between ZAR 350,000 - 500,000 per year, based on industry standards for similar roles in South Africa. This estimate takes into account the candidate's experience level and the company's size and industry.
- Benefits:
- Remote working allowance: Put an additional $600 / year to optimize your WFH experience
- Learning and development: Attend courses, conferences, and training events
- Social events: Participate in regular company events to relax and connect with teammates
- Birthday leave: Enjoy a paid day off on your special day
- Working Hours: Full-time position with a standard 40-hour workweek, with flexibility to manage your own time and work remotely.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
- Industry: Carry1st operates at the intersection of gaming, fintech, and digital commerce, focusing on mobile gaming and digital content distribution in Africa and the Middle East.
- Company Size: Carry1st has 51-200 employees, making it a mid-sized company with a global presence and a dynamic work environment.
- Founded: Carry1st was founded in 2018, making it a relatively young company with significant growth potential.
- Company Description: Carry1st is a leading games publisher and monetization platform that helps top global companies grow players and revenue in high-potential markets. They operate the region's fastest-growing web shop for top-ups of digital content and a payment platform that boosts revenue up to 10x in markets with low credit card penetration but high demand for digital goods.
- Company Specialties: Social games, casual games, mobile games, technology, in-person distribution, fintech, digital entertainment, publishing, monetization, growth, Africa, Middle East, payments, distribution, and localization.
📊 Role Analysis
- Career Level: This role is at the mid-level career stage, requiring relevant experience and a strong skill set in client management, marketing, and project management.
- Reporting Structure: The Growth Manager, Platform will report directly to the Head of Growth and work closely with various teams, including creative, growth, influencer, press, and analytics.
- Work Arrangement: This is a remote, full-time position with the flexibility to work from anywhere in the world.
- Growth Opportunities:
- Potential to grow within the company as it expands its operations in Africa and the Middle East
- Opportunities to work on high-impact projects and campaigns, driving significant player growth and revenue
- Exposure to a diverse range of stakeholders, including clients, partners, and internal teams
ASSUMPTION: The company's rapid growth and expansion present numerous opportunities for career advancement and professional development.
🌍 Location & Work Environment
- Office Type: Fully remote, with no physical office requirement.
- Office Location(s): Carry1st has offices in Cape Town, New York, and Lagos, but this role does not require on-site presence.
- Geographic Context: Cape Town, South Africa, is a vibrant, multicultural city with a strong tech industry and a growing gaming sector. The city offers a high quality of life, with a mix of urban and natural environments.
- Work Schedule: Flexible work schedule, with the ability to manage your own time and work remotely.
ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while still maintaining a strong connection to the company's global team.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting your resume and cover letter through the provided link. If selected, you will proceed to a series of interviews, including a phone screen, technical assessment, and final interview with the hiring manager.
- Key Assessment Areas: Candidates will be assessed on their communication skills, project management skills, understanding of the gaming industry, and cultural fit with the company.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the gaming industry and mobile marketing in Africa
- Demonstrate your ability to manage complex relationships and multiple stakeholders
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment
- ATS Keywords: Client management, marketing, partnerships, project management, interpersonal skills, communication skills, consumer behavior, mobile marketing, gaming industry, Africa, Sub-Saharan Africa, player growth, revenue growth, campaign optimization, stakeholder management
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, dynamic environment.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, or Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, or Hootsuite)
- Analytics tools (e.g., Google Analytics, Mixpanel, or App Annie)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal processes and preferences.
👔 Cultural Fit Considerations
- Company Values: Carry1st values include being global, innovative, and customer-focused. They prioritize diversity, inclusion, and collaboration in their work environment.
- Work Style: Carry1st values a high-performance, fast-paced work environment with a strong focus on execution and results. They encourage autonomy, ownership, and a growth mindset.
- Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable managing complex relationships and multiple stakeholders?
- Do you have a strong understanding of consumer behavior and mobile marketing in Africa?
- Are you able to work independently and take ownership of projects and campaigns?
ASSUMPTION: Candidates who are self-motivated, adaptable, and able to thrive in a fast-paced, dynamic environment will be well-suited to Carry1st's company culture.
⚠️ Potential Challenges
- Managing multiple stakeholders and projects simultaneously, with tight deadlines and high expectations
- Navigating a fast-paced, dynamic work environment with a high degree of autonomy and responsibility
- Working remotely, with the potential for limited face-to-face interaction and collaboration
- Adapting to a rapidly growing and evolving company, with changing priorities and priorities
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a high degree of self-motivation.
📈 Similar Roles Comparison
- Role Differences: This role is focused on managing a strategic client relationship and driving player growth through marketing campaigns, while other similar roles may focus more on business development, partnerships, or product management.
- Industry-Specific Context: The gaming industry in Africa is rapidly growing and presents unique opportunities and challenges, requiring a strong understanding of the local market and consumer behavior.
- Career Path Comparison: This role is a mid-level position with potential for growth into senior roles within the company, such as Head of Growth or Director of Platform Partnerships.
ASSUMPTION: The role offers a unique opportunity to work at the intersection of gaming, fintech, and digital commerce, with the potential for significant career growth and development.
📝 Sample Projects
- Developing and executing a marketing campaign to drive player acquisition and engagement for a new game launch in Sub-Saharan Africa
- Managing a strategic client relationship with a major Chinese gaming publisher, ensuring alignment on goals, communication, budget, and reporting
- Optimizing marketing campaigns to improve performance and drive revenue growth, using data-driven insights and analytics
- Collaborating with cross-functional teams to deliver top-tier execution on marketing initiatives, including creative assets, influencer partnerships, and press outreach
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the company's priorities and the needs of its clients and partners.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Carry1st support the growth and development of its employees?
- What are the most challenging aspects of working in a remote, fully distributed team?
- How does Carry1st approach collaboration and communication with its global team?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/my3Aa7AamdBrvR9BWcbj3d/remote-growth-manager%2C-platform-in-cape-town-at-carry1st)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.