Growth Manager, Platform

📌 Core Information

🔹 Job Title: Growth Manager, Platform

🔹 Company: Carry1st

🔹 Location: Egypt (Remote)

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Driving Carry1st’s expansion and success across Africa and the Middle-East
• Growing customers and revenue for Carry1st Platform
• Executing top-tier activations and building strategic partnerships
• Leveraging data and market insights to refine growth strategies

ASSUMPTION: This role requires a high degree of ownership and problem-solving ability, with a focus on driving growth and revenue in high-potential markets.

📋 Key Responsibilities

✅ Lead growth initiatives that drive revenue, user acquisition, and engagement across key markets in Africa and the Middle-East

✅ Develop and execute go-to-market strategies, including paid media, influencer activations, social media, community events, out-of-home campaigns, and traditional media

✅ Establish and manage strategic partnerships with key media outlets, esports organizations, payment providers, brands, and super-apps to amplify Carry1st’s reach and engagement

✅ Leverage data and market insights to refine growth strategies, identifying high-performing campaigns and optimizing customer acquisition cost (CAC)

✅ Collaborate with other functions such as Product, Design, or Customer Support to improve the Carry1st Platform experience

✅ Be the regional expert, providing insights and recommendations to internal teams and global partners about gaming trends, user behavior, and market opportunities in Africa and the Middle-East

✅ Have fun and work on exciting projects that shape the future of gaming and digital content in emerging markets

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to coordinate multiple initiatives in a fast-paced, entrepreneurial environment.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 5+ years of experience in growth, marketing, or business development, preferably in gaming, digital content, or e-commerce

Required Skills:

• Proven track record of scaling brands, publishers, or businesses across Africa and the Middle East
• Strong experience building and managing strategic partnerships with media companies, payment providers, esports organizations, or brands
• Deep understanding of gaming culture in Africa and the Middle East, with the ability to speak the language of gamers
• Data-driven mindset, with the ability to analyze metrics and optimize marketing strategies accordingly
• Excellent written and verbal communication skills in English; Arabic or French is a strong plus

Preferred Skills:

• Experience working remotely in a global team
• Familiarity with gaming trends and user behavior in Africa and the Middle East

ASSUMPTION: While not explicitly stated, proficiency in using marketing and analytics tools is likely required for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 - $120,000 USD per year, based on industry standards for similar roles in the region and the candidate's experience level. This estimate may vary depending on the specific location and cost of living.

Benefits:

• Remote working allowance ($600/year)
• Learning and development opportunities
• Social events and team-building activities
• Paid time off on birthdays

Working Hours: Full-time (40 hours/week), with flexible hours and a focus on results

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and location. Carry1st offers competitive benefits and a flexible work environment to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Carry1st operates at the intersection of gaming, fintech, and digital commerce, focusing on growing top global companies in high-potential markets.

Company Size: Carry1st has 51-200 employees, providing a dynamic and entrepreneurial work environment where individual contributions can make a significant impact.

Founded: Carry1st was founded in 2018, with a mission to bring interactive content to Africa and connect Africa to the world.

Company Description:

• Carry1st is a games publisher and monetization platform, helping top global companies grow players and revenue in high-potential markets.
• The company operates the region’s fastest-growing web shop for top-ups of digital content and a payment platform that boosts revenue up to 10x in markets with low credit card penetration but high demand for digital goods.
• Carry1st partners with leading game companies such as Activision, EA, Riot Games, and Netease, and is backed by investors like a16z, Bitkraft, Google, Konvoy, Riot Games, Sony, and Nas.

Company Specialties:

• Social Games
• Casual Games
• Mobile Games
• Technology
• In Person Distribution
• Fintech
• Digital Entertainment
• Publishing
• Monetization
• Growth
• Africa
• Middle East
• Payments
• Distribution
• And Localization

Company Website: www.carry1st.com

ASSUMPTION: Carry1st's focus on emerging markets and its unique position at the intersection of gaming and fintech make it an attractive opportunity for candidates seeking to make an impact in a fast-growing industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Growth Manager, Platform will report directly to the Chief Growth Officer and work closely with cross-functional teams, including Product, Design, and Customer Support.

Work Arrangement: This role is remote and global, with the expectation that the candidate will work from their home office or a co-working space, with occasional travel for team-building events and meetings.

Growth Opportunities:

• As Carry1st continues to grow, there will be opportunities for the right candidate to take on more responsibilities and advance their career within the company.
• The company offers learning and development opportunities, allowing employees to expand their skills and knowledge.
• Carry1st's global presence provides opportunities for candidates to work with diverse teams and gain international experience.

ASSUMPTION: Given Carry1st's rapid growth and expansion, there are significant opportunities for career advancement and professional development within the company.

🌍 Location & Work Environment

Office Type: Carry1st operates fully remotely, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• Egypt is one of the largest gaming markets in the Middle East and Africa, with a rapidly growing user base and increasing demand for digital content.
• The country has a young and tech-savvy population, making it an attractive market for gaming and digital commerce companies.
• Egypt's strategic location and time zone make it an ideal hub for Carry1st's operations in the region.

Work Schedule: The work schedule is flexible, with a focus on results and deliverables. Employees are expected to maintain regular working hours but have the flexibility to adjust their schedule as needed.

ASSUMPTION: Carry1st's remote work environment and flexible work schedule allow employees to balance their personal and professional lives while maintaining a high level of productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager
• Final interview with the Chief Growth Officer

Key Assessment Areas:

• Cultural fit and alignment with Carry1st's values
• Understanding of gaming culture in Africa and the Middle East
• Strategic thinking and problem-solving skills
• Data-driven mindset and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of gaming trends and user behavior in Africa and the Middle East
• Showcase your ability to drive growth and revenue in high-potential markets
• Prepare for behavioral interview questions that focus on your problem-solving skills and strategic thinking

ATS Keywords: Growth, Marketing, Business Development, Strategic Partnerships, Data Analysis, Project Management, Communication, Gaming Culture, Africa, Middle East

ASSUMPTION: Carry1st's interview process is designed to assess the candidate's cultural fit, strategic thinking, and problem-solving skills, with a focus on their ability to drive growth and revenue in high-potential markets.

🛠️ Tools & Technologies

• Marketing and analytics tools (e.g., Google Analytics, Facebook Ads, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: While not explicitly stated, proficiency in using marketing and analytics tools is likely required for this role, as well as experience with project management and communication tools.

👔 Cultural Fit Considerations

Company Values:

• Growth Mindset
• Customer Obsessed
• One Team, One Dream
• Integrity
• Innovation

Work Style:

• Results-driven and autonomous
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a proven track record of driving growth and revenue in high-potential markets?

ASSUMPTION: Carry1st values candidates who are results-driven, autonomous, and able to thrive in a fast-paced, dynamic work environment. Strong communication and collaboration skills are essential for success in this role.

⚠️ Potential Challenges

• Managing multiple initiatives and priorities in a fast-paced, entrepreneurial environment
• Working across different time zones and cultures in a remote global team
• Adapting to changes in the gaming and digital commerce landscape
• Balancing the need for strategic thinking with hands-on execution

ASSUMPTION: While Carry1st offers a dynamic and entrepreneurial work environment, candidates should be prepared to manage multiple priorities and adapt to changes in a rapidly evolving industry.

📈 Similar Roles Comparison

• Unlike traditional gaming or marketing roles, this position requires a deep understanding of gaming culture in Africa and the Middle East, as well as the ability to speak the language of gamers
• Carry1st's focus on emerging markets and its unique position at the intersection of gaming and fintech make it an attractive opportunity for candidates seeking to make an impact in a fast-growing industry
• This role offers significant growth opportunities and the chance to shape the future of gaming and digital content in emerging markets

ASSUMPTION: While this role shares similarities with traditional gaming or marketing roles, its unique focus on emerging markets and the intersection of gaming and fintech make it a distinct opportunity for candidates seeking to make an impact in a fast-growing industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new game launch in the Middle East
• Building and managing strategic partnerships with key media outlets, esports organizations, and brands to amplify Carry1st’s reach and engagement
• Analyzing user data and market trends to optimize marketing strategies and improve customer acquisition cost (CAC)

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to drive growth and revenue in high-potential markets, with a focus on strategic thinking, data-driven decision-making, and hands-on execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Carry1st support the professional development and growth of its employees?
• What are the key challenges facing Carry1st in the region, and how can this role help address them?
• How does Carry1st foster a culture of innovation and continuous improvement?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the market, as well as their ability to drive growth and revenue in high-potential markets.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and strategic thinking
• Research Carry1st's mission, values, and market focus to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager within 7 days of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.