Growth Marketer

📌 Core Information

🔹 Job Title: Growth Marketer

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Cairo, Egypt)

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully-Remote (Work from Home, 9 AM - 5 PM EST)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through strategic planning and execution of marketing campaigns
• Collaborating with cross-functional teams to optimize lead generation and qualification processes
• Managing and optimizing HubSpot CRM to ensure accurate and efficient lead handling
• Conducting market research and analysis to refine targeting strategies and improve campaign effectiveness
• Working directly with leadership to build systems and processes that drive business growth

ASSUMPTION: This role requires a high degree of autonomy and self-motivation, as well as strong communication skills to collaborate effectively with various teams. Success in this position will depend on the candidate's ability to make data-driven decisions and continuously optimize processes to improve results.

📋 Key Responsibilities

✅ Lead List Management: Download, enrich, and upload lead lists to HubSpot, ensuring high-quality prospects for the sales team. Collaborate with the sales team to refine targeting strategies based on HubSpot data analysis.

✅ Outreach Optimization: Analyze and optimize cold email and calling outreach strategies to maximize response rates and lead qualification. Work closely with cold calling teams to troubleshoot issues and improve their effectiveness.

✅ CRM & Data Management: Own and manage HubSpot CRM, ensuring leads, deals, and workflows are accurately maintained. Build and automate HubSpot workflows to improve team efficiency and create dashboards for data-driven decision-making.

✅ Campaign Strategy & Reporting: Develop and execute growth campaigns leveraging cold calls, emails, SEO/PPC, and LinkedIn outreach. Conduct regular performance analysis and make data-driven decisions on resource allocation and campaign adjustments.

✅ Collaborative Work: Work with cold email partners to create campaigns that drive engagement and results. Collaborate with the BDR team to ensure they have the tools, data, and support needed to exceed their quotas. Assist with lead qualification and follow-up to support the BDR team in maintaining a healthy pipeline.

✅ Market Research & Analysis: Conduct market research to understand target audiences, industry trends, and competitor strategies. Use insights to refine buyer personas and identify high-yield opportunities for targeting.

ASSUMPTION: This role requires a strong understanding of lead generation strategies and funnel management, as well as experience with SEO, PPC, and LinkedIn outreach as part of a comprehensive marketing strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in B2B marketing or growth operations

Required Skills:

• Expert proficiency in HubSpot and marketing automation tools
• Strong understanding of lead generation, cold outreach, and campaign optimization
• Exceptional communication skills, with the ability to work cross-functionally and manage projects effectively
• Strong problem-solving skills with a focus on improving efficiency and overcoming obstacles
• Data-driven mindset: Makes decisions based on data and insights, not assumptions

Preferred Skills:

• Experience with automation tools like Zapier, Clay, or Make
• Familiarity with email platforms such as Instantly.ai

ASSUMPTION: Candidates with a proven track record in B2B marketing and a strong understanding of HubSpot and related tools are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $2,500 - $3,000 per month (USD)

Benefits:

• Opportunity to work directly with leadership and learn from top growth marketers
• Flexible work arrangement with a remote, work-from-home setup
• Potential for career growth and impact on business success

Working Hours: 9 AM - 5 PM EST, Monday to Friday

ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in Egypt and takes into account the remote nature of the position.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on helping global talent secure roles in US tech companies

Company Size: Small (11-50 employees), offering a dynamic and agile work environment with direct access to leadership

Founded: 2021, with a mission to bridge the global talent gap and help international professionals shine on the US tech stage

Company Description:

• ProjectGrowth connects talented individuals from around the world with exciting opportunities in US startups
• Offers remote flexibility, allowing employees to work from anywhere
• Committed to long-term success, providing growth and guidance to help employees thrive

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: ProjectGrowth

ASSUMPTION: ProjectGrowth's small size and focus on global talent enable it to offer unique opportunities for career growth and direct collaboration with leadership.

📊 Role Analysis

Career Level: Mid-Level, with the opportunity to grow and make a significant impact on business success

Reporting Structure: Reports directly to the leadership team, with close collaboration with various departments, including sales, marketing, and operations

Work Arrangement: Fully-Remote, with a flexible work schedule that allows for a healthy work-life balance

Growth Opportunities:

• Direct exposure to leadership and top growth marketers
• Potential to shape the future of the company's growth machine and significantly impact business success
• Opportunity to learn and grow quickly in a fast-paced, high-growth environment

ASSUMPTION: This role offers a unique opportunity for career growth and direct impact on business success, making it an attractive option for ambitious and driven marketing professionals.

🌍 Location & Work Environment

Office Type: Fully-Remote, with no physical office location

Office Location(s): Cairo, Egypt

Geographic Context:

• Cairo, Egypt's capital and largest city, offers a vibrant and diverse cultural scene
• Egypt's time zone (EET, UTC +2) allows for convenient collaboration with US-based teams
• Remote work allows for a flexible and comfortable work environment

Work Schedule: 9 AM - 5 PM EST, Monday to Friday, with occasional flexibility for team meetings and collaboration

ASSUMPTION: The fully-remote work arrangement and flexible work schedule enable employees to maintain a healthy work-life balance while collaborating effectively with global teams.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Record a video showcasing your skill sets

Key Assessment Areas:

• HubSpot proficiency and experience with related tools
• Lead generation strategies and funnel management
• Data-driven mindset and problem-solving skills
• Communication and collaboration skills

Application Tips:

• Tailor your application to highlight your relevant experience and skills, with a focus on HubSpot and lead generation
• Prepare a well-structured resume that emphasizes your qualifications and accomplishments
• Record a compelling video that showcases your personality, skills, and enthusiasm for the role

ATS Keywords: HubSpot, lead generation, cold outreach, campaign optimization, data analysis, email platforms, CRM management, market research, SEO, PPC, collaboration, problem-solving, communication, project management, automation tools, data-driven mindset

ASSUMPTION: Applicants should tailor their applications to highlight their relevant skills and experience, with a focus on HubSpot and lead generation strategies. A well-structured resume and compelling video can significantly improve the chances of success in the application process.

🛠️ Tools & Technologies

• HubSpot (CRM, Marketing Automation, Email Marketing)
• Email platforms (e.g., Instantly.ai)
• Data analysis tools (e.g., Google Analytics, Excel)
• Automation tools (e.g., Zapier, Clay, Make)

ASSUMPTION: Proficiency in HubSpot and related tools is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.

👔 Cultural Fit Considerations

Company Values:

• Global Perspective: Embracing diversity and fostering an inclusive work environment
• Growth Mindset: Encouraging continuous learning and improvement
• Results-Driven: Focusing on measurable outcomes and data-driven decision-making

Work Style:

• Remote-Friendly: Adapting to a flexible, work-from-home environment
• Collaborative: Working closely with cross-functional teams to achieve common goals
• Data-Driven: Making decisions based on data and insights, not assumptions

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable using data to make decisions and drive results?
• Do you possess strong communication skills and enjoy collaborating with diverse teams?

ASSUMPTION: Applicants should assess their fit with ProjectGrowth's values and work style, as well as their comfort with remote work and data-driven decision-making, to ensure a successful and fulfilling career experience.

⚠️ Potential Challenges

• Managing time zones and coordinating with US-based teams
• Adapting to a fast-paced, high-growth environment with evolving priorities
• Balancing multiple projects and responsibilities with limited resources
• Ensuring data accuracy and maintaining high-quality lead lists in a remote work environment

ASSUMPTION: Applicants should be prepared to overcome these challenges and demonstrate their ability to thrive in a dynamic, remote work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on lead generation and qualification, with a strong emphasis on data-driven decision-making and process optimization
• As a small company with a global focus, ProjectGrowth offers unique opportunities for career growth and direct collaboration with leadership
• This role requires a strong understanding of HubSpot and related tools, as well as experience with lead generation strategies and funnel management

ASSUMPTION: Applicants should consider the unique aspects of this role and assess their fit with the company's values, work style, and growth opportunities.

📝 Sample Projects

• Developing and executing a targeted cold email campaign to generate high-quality leads for the sales team
• Analyzing HubSpot data to refine targeting strategies and improve campaign effectiveness
• Building and automating HubSpot workflows to streamline lead handling and improve team efficiency

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and workflows of the Growth Marketer role, providing applicants with a clear understanding of the tasks and challenges they will face.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for lead generation and qualification in this role?
• How does the team collaborate to optimize outreach strategies and improve campaign effectiveness?
• What opportunities are there for growth and professional development within the company?
• How does the company support employees working remotely, and what resources are available to ensure success in this environment?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and gain a deeper understanding of the company's culture, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Record a video showcasing your skill sets, with a focus on HubSpot and lead generation strategies
• Prepare a well-structured resume that highlights your relevant experience and qualifications
• Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.