Growth Marketer

📌 Core Information

🔹 Job Title: Growth Marketer

🔹 Company: PortSwigger

🔹 Location: Knutsford, Cheshire East, United Kingdom

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth and awareness for Burp Suite, a leading web security testing software.
• Collaborating with cross-functional teams to create compelling content and campaigns.
• Leveraging AI tools and data-driven insights to optimize marketing efforts.
• Nurturing user communities and fostering brand advocacy.

ASSUMPTION: This role requires a versatile marketer comfortable with wearing multiple hats and thriving in a fast-paced, startup-like environment.

📋 Key Responsibilities

✅ Plan and execute go-to-market campaigns for new features and products.

✅ Engage with users and grow the community to enhance brand advocacy.

✅ Collaborate with sales, customer success, and product teams to create persuasive content.

✅ Manage and optimize digital marketing campaigns across various platforms.

✅ Develop and optimize email marketing campaigns, including segmentation strategies and automated workflows.

✅ Coordinate with external partners/agencies to support marketing activities.

✅ Analyze marketing data to report on performance and make data-driven decisions.

✅ Understand customer needs and ensure products deliver value to them and their organizations.

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring both creative and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2-5 years of experience in digital marketing, demand generation, or a related role.

Required Skills:

• Proven experience with digital marketing platforms (CRM, analytics software).
• Track record of executing demand generation campaigns and driving leads.
• Strong customer focus and ability to address customer needs.
• Comfortable using AI-driven tools for content creation, automation, or analysis (a plus).

Preferred Skills:

• Experience with Salesforce or Pardot.
• Background in tech or software industry.
• Familiarity with web security or related fields.

ASSUMPTION: Candidates with experience in AI-driven marketing tools and the tech industry will have a competitive edge.

💰 Compensation & Benefits

Salary Range: £40,000 - £60,000 per year (based on industry standards for the role, experience level, and location).

Benefits:

• Share options and a comprehensive benefits package.
• Generous base salary above market level.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility).

ASSUMPTION: Salary range is estimated based on industry standards and the company's self-reported excellent salaries and benefits.

📌 Applicant Insights

🔍 Company Context

Industry: PortSwigger operates in the web security software industry, with a focus on web application security testing.

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 2006, with over a decade of experience in the web security industry.

Company Description:

• PortSwigger is a global leader in creating software tools for security testing of web applications.
• The company is passionate about producing amazing outcomes for customers and colleagues.
• PortSwigger values a diverse range of backgrounds and fosters a collaborative work environment.

Company Specialties:

• Web application security
• Web vulnerability scanning
• Security tools and software
• DevSecOps and penetration testing
• Cybersecurity training

Company Website: https://portswigger.net

ASSUMPTION: PortSwigger's focus on web security testing software provides a unique context for marketing efforts and customer needs.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and impact.

Reporting Structure: This role reports directly to the Head of Marketing and collaborates with cross-functional teams, including sales, customer success, and product.

Work Arrangement: On-site, full-time position with flexible working hours.

Growth Opportunities:

• Potential to shape and drive growth initiatives for a leading web security software company.
• Chance to work with cutting-edge AI tools and gain experience in AI-driven marketing.
• Opportunity to grow within a mid-sized company with a strong focus on professional development.

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement within the company.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork.

Office Location(s): Victoria Court, Bexton Road, Knutsford, Cheshire WA16 0PF, GB

Geographic Context:

• Knutsford is a town in Cheshire, England, with a population of approximately 13,000 people.
• The area offers a mix of urban and rural environments, with easy access to Manchester and other major cities.
• Knutsford is known for its historic buildings, including the Tabley House and the St. John's Church.

Work Schedule: Full-time, typically Monday to Friday, with flexible working hours.

ASSUMPTION: The on-site work environment at PortSwigger fosters collaboration and teamwork, with a focus on collective success.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview to discuss the role and assess cultural fit.
• On-site interview with the hiring manager and team members to evaluate skills and experience.
• Final interview with the Head of Marketing to discuss career growth and expectations.

Key Assessment Areas:

• Marketing skills and experience, with a focus on digital marketing and demand generation.
• Customer focus and ability to address customer needs.
• Collaboration and communication skills, with an emphasis on working with cross-functional teams.
• Problem-solving and adaptability in a fast-paced environment.

Application Tips:

• Highlight your experience with AI-driven marketing tools and any relevant industry experience.
• Tailor your resume and cover letter to emphasize your skills and experience in digital marketing and demand generation.
• Prepare examples of successful marketing campaigns you've executed and the results you achieved.
• Research PortSwigger's products and the web security industry to demonstrate your understanding of the company and its customers.

ATS Keywords: Digital Marketing, Demand Generation, AI Tools, Customer Focus, Collaboration, Marketing Campaigns, Web Security, Burp Suite

ASSUMPTION: PortSwigger's interview process focuses on assessing candidates' skills, experience, and cultural fit, with a strong emphasis on collaboration and teamwork.

🛠️ Tools & Technologies

• CRM: Salesforce or Pardot
• Analytics Software: Google Analytics, Tableau, or similar
• AI Tools: ChatGPT, IBM Watson, or other AI-driven marketing tools
• Marketing Automation: HubSpot, Marketo, or similar
• Email Marketing: Mailchimp, Constant Contact, or similar

ASSUMPTION: The specific tools and technologies used by PortSwigger may vary, but the company values candidates with experience in relevant marketing platforms and AI-driven tools.

👔 Cultural Fit Considerations

Company Values:

• Passion for customer success
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Fast-paced and adaptable
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital marketing?
• Can you provide an example of a time when you had to adapt quickly to a change in marketing strategy or tactics?
• How do you approach collaboration with cross-functional teams to create compelling content and campaigns?

ASSUMPTION: PortSwigger values candidates who are passionate about customer success, comfortable working in a fast-paced environment, and eager to learn and grow.

⚠️ Potential Challenges

• Balancing strategic planning with tactical execution in a fast-paced environment.
• Keeping up with the latest trends and best practices in digital marketing and AI-driven tools.
• Collaborating effectively with cross-functional teams to create persuasive content and campaigns.
• Adapting to changes in marketing strategy or tactics, as needed.

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong communication, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Growth Marketer vs. Demand Generation Specialist: Both roles focus on driving growth and awareness, but the Growth Marketer role at PortSwigger emphasizes community engagement and brand advocacy.
• Industry-specific context: PortSwigger's focus on web security testing software provides a unique context for marketing efforts and customer needs.
• Career path comparison: This role offers opportunities for growth and impact within a mid-sized company, with potential for career advancement in marketing or related fields.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar marketing positions in the tech industry.

📝 Sample Projects

• Develop and execute a go-to-market campaign for a new Burp Suite feature, driving awareness and generating leads.
• Create and optimize email marketing campaigns to nurture prospects and customers at different stages of their journey.
• Analyze marketing data to identify trends and make data-driven decisions to optimize future marketing efforts.

ASSUMPTION: These sample projects are tailored to the specific responsibilities and requirements of the Growth Marketer role at PortSwigger.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Burp Suite?
• Can you describe the team structure and how this role will collaborate with other departments?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does PortSwigger support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the web security industry, and how does PortSwigger address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, allowing them to make informed decisions about their application and career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your skills and experience in digital marketing and demand generation.
• Prepare examples of successful marketing campaigns you've executed and the results you achieved.
• Research PortSwigger's products and the web security industry to demonstrate your understanding of the company and its customers.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.