Growth Marketer

📌 Core Information

🔹 Job Title: Growth Marketer

🔹 Company: Creatify Lab Inc

🔹 Location: Mountain View, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition, retention, and engagement across multiple channels
• Owning and optimizing growth channels based on passion and expertise
• Creating engaging content such as blogs, videos, or campaigns
• Analyzing campaign performance and using data to inform decisions
• Collaborating with cross-functional teams to align growth initiatives with company goals

ASSUMPTION: This role requires a versatile marketer who can excel in multiple channels and is eager to learn and grow in others. Creativity and a data-driven mindset are crucial for success in this position.

📋 Key Responsibilities

✅ Channel Ownership: Develop and execute strategies to drive growth in one or more channels, such as content marketing, social media, SEO, or paid acquisition

✅ Experimentation: Design and run experiments to optimize performance and uncover new growth opportunities

✅ Content Creation: Write compelling blogs, create engaging videos, or design impactful campaigns based on your unique skills and passions

✅ Analytics and Insights: Monitor key metrics, analyze campaign performance, and use data to inform decisions and improve strategies

✅ Collaboration: Work closely with Product, Engineering, and Creative teams to align growth initiatives with company goals and user needs

✅ Customer Understanding: Dive deep into user behavior and feedback to tailor growth strategies that resonate with the target audience

ASSUMPTION: This role requires a strong understanding of user behavior and a data-driven approach to create targeted and effective marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record of successfully driving growth in a previous role or personal project, with 2-5 years of experience in marketing

Required Skills:

• Proven expertise in one or more growth channels (e.g., content marketing, social media, SEO, or paid acquisition)
• Strong analytical skills to interpret data and make data-driven decisions
• Exceptional written and verbal communication skills to craft compelling narratives and collaborate effectively with the team
• Proactivity and ownership to take initiative and thrive in a fast-paced, dynamic environment

Preferred Skills:

• Experience with marketing automation tools and analytics platforms
• Familiarity with AI or machine learning concepts
• Background in advertising or a related industry

ASSUMPTION: Candidates with a diverse skill set and experience in multiple marketing channels will be well-suited for this role. Familiarity with AI and machine learning can provide a competitive edge in this AI-focused company.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for a Growth Marketer role in the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible time off policy
• Professional development opportunities
• Dynamic, collaborative work environment

Working Hours: Full-time (40 hours per week), with flexible hours and the opportunity for remote work after initial onboarding

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketer role in the San Francisco Bay Area. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: AI-powered advertising technology

Company Size: Small (11-50 employees) - A small company offers the opportunity to have a significant impact on the business and growth potential

Founded: 2023 - A young company with a short history, focusing on rapid growth and innovation

Company Description:

• Creatify is building the world’s first end-to-end AI advertising agent, automating the entire video ad lifecycle
• Serves over 1.5 million users across 10,000+ teams, including leading brands like Alibaba, HubSpot, and Binance
• Raised $23M in funding from leading Silicon Valley firms and recognized by IVP Enterprise AI 55 in 2024

Company Specialties:

• AI-powered video ad generation and optimization
• User acquisition and retention strategies for B2B and B2C markets
• Collaborative work environment with a focus on creativity and innovation

Company Website: creatify.ai

ASSUMPTION: Creatify is a fast-growing startup with a strong focus on AI technology and innovation. Working at Creatify offers the opportunity to be part of a dynamic team in a rapidly evolving industry.

📊 Role Analysis

Career Level: Mid-level - This role offers the opportunity to grow and take on more responsibilities as the company expands

Reporting Structure: The Growth Marketer will report directly to the CEO and work closely with cross-functional teams, including Product, Engineering, and Creative

Work Arrangement: On-site with flexible hours and the opportunity for remote work after initial onboarding

Growth Opportunities:

• Expanding expertise across multiple marketing channels
• Potential to take on a leadership role as the company grows
• Opportunities to work on cutting-edge AI technology and its applications in advertising

ASSUMPTION: This role offers significant growth potential as the company continues to expand and solidify its position in the AI-powered advertising market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation

Office Location(s): Mountain View, California

Geographic Context:

• Mountain View is located in the heart of Silicon Valley, offering easy access to tech industry events and networking opportunities
• The area is known for its diverse culture, vibrant food scene, and numerous outdoor activities
• Creatify's office is conveniently located near public transportation and major highways

Work Schedule: Full-time (40 hours per week) with flexible hours and the opportunity for remote work after initial onboarding

ASSUMPTION: Working at Creatify's Mountain View office offers the opportunity to be part of a dynamic, collaborative work environment in the heart of Silicon Valley's tech industry.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the CEO
• In-depth interview with the CEO and a team member
• Take-home assignment or case study
• Final interview with the CEO and other team members

Key Assessment Areas:

• Creativity and content creation skills
• Analytical and data-driven mindset
• Communication and collaboration abilities
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your portfolio or examples of your work, if applicable
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and data-driven approach

ATS Keywords: Growth Marketing, Content Marketing, Social Media, SEO, Paid Acquisition, Analytics, Data Analysis, Collaboration, User Behavior, Creativity, Communication, Proactivity, Ownership

ASSUMPTION: Creatify's interview process is designed to assess candidates' creativity, analytical skills, and cultural fit. Being prepared to discuss your marketing strategies, data-driven approach, and alignment with company values is essential for success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, or similar)
• Analytics platforms (e.g., Google Analytics, Mixpanel, or similar)
• AI-powered advertising technology (e.g., Creatify's own platform)
• Content creation tools (e.g., Canva, Adobe Creative Suite, or similar)

ASSUMPTION: Familiarity with marketing automation tools, analytics platforms, and AI-powered advertising technology can provide a competitive edge in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing creativity and continuous learning
• Collaboration: Working together to achieve common goals
• Customer-centric: Focusing on user needs and feedback

Work Style:

• Dynamic and fast-paced, with a focus on results and growth
• Collaborative and cross-functional, with a strong emphasis on teamwork
• Data-driven, with a commitment to using data to inform decisions

Self-Assessment Questions:

• How do you approach creating engaging content that resonates with users?
• Can you describe a time when you used data to inform a marketing decision or strategy?
• How do you stay up-to-date with the latest trends and best practices in growth marketing?

ASSUMPTION: Candidates who are creative, data-driven, and collaborative will thrive in Creatify's dynamic work environment.

⚠️ Potential Challenges

• Working in a fast-paced, rapidly growing startup environment may require adaptability and the ability to manage multiple priorities
• The role may involve wearing multiple hats and expanding expertise across various marketing channels
• Creatify's focus on AI technology may require a steep learning curve for candidates without prior experience in AI or machine learning
• Competition for talent in the Silicon Valley job market may make it challenging to stand out as a candidate

ASSUMPTION: Candidates who are adaptable, eager to learn, and comfortable working in a dynamic environment will be well-suited for this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on AI-powered advertising technology and data-driven decision-making
• Creatify's small company size offers the opportunity to have a significant impact on the business and growth potential
• This role may provide more growth opportunities and career advancement as the company continues to expand

ASSUMPTION: Candidates who are interested in working for a small, innovative company with a strong focus on AI technology will find this role appealing.

📝 Sample Projects

• Developing and executing a content marketing strategy to drive user acquisition and engagement
• Analyzing user behavior data to identify trends and optimize marketing campaigns
• Collaborating with the product team to create targeted advertising campaigns for new features or updates

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Growth Marketer role at Creatify.

❓ Key Questions to Ask During Interview

• How does Creatify plan to scale its user base and expand its offerings in the coming years?
• Can you describe the company's approach to cross-functional collaboration and how the Growth Marketer role fits into that structure?
• How does Creatify support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of the Growth Marketer role, and how are they tracked and reported?
• How does Creatify foster a culture of innovation and creativity, and how can I contribute to that as a Growth Marketer?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Creatify job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work, if applicable
• Follow up with a thank-you note after your interview, reiterating your interest in the role and addressing any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.