📌 Core Information
🔹 Job Title: Growth Marketer - Acquisition
🔹 Company: Uniswap Labs
🔹 Location: New York, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid acquisition strategies across all channels
- Partnering with performance marketing contractors to launch and optimize campaigns
- Managing project timelines and deliverables for acquisition channels
- Exploring new acquisition channels like influencers and affiliates
- Planning and executing bookable media placements with key partners
ASSUMPTION: This role requires a strong understanding of technical B2C marketing and a personal connection to web3. The ideal candidate will thrive at the intersection of creativity and analytics.
📋 Key Responsibilities
✅ Own performance marketing strategy across all paid channels including Google, X, Apple Search Ads, Reddit, and programmatic.
✅ Partner with performance marketing contractors to launch and regularly optimize campaigns and creatives.
✅ Lead the end-to-end project management for acquisition channels, including managing timelines, deliverables, and communications to stakeholders.
✅ Launch new acquisition channels like influencers and affiliates to unlock new opportunities for user growth.
✅ Plan and execute bookable media placements with key partners across all mediums including digital, podcasts, newsletters, and sponsored content.
✅ Deliver in-depth weekly reporting and analysis for all channels under ownership, and identify opportunities to expand our analytics capabilities.
✅ Contribute to Go-To-Market channel strategy and execution for new launches across UL product lines.
ASSUMPTION: The role involves a high level of organization and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5 years of marketing experience working with technical B2C products, with a strong background in performance marketing
Required Skills:
- Proven track record in performance marketing and data analysis
- Strong understanding of product and marketing KPIs like LTV, ARPU, and ROAS
- Experience with A/B and multivariate testing and a solid understanding of statistics
- Excellent written communication skills and ability to document everything
- Passion for crypto, DeFi, and Web3, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs
Preferred Skills:
- Experience with influencer and affiliate marketing
- Familiarity with the crypto and DeFi ecosystem
ASSUMPTION: Candidates with a strong background in performance marketing and a passion for web3 are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $172,000 - $191,000 per year (Disclosure in accordance with New York City's Pay Transparency Law)
Benefits:
- Company-paid Medical, Dental, and Vision
- Gym Subsidy
- 401(k) with 4% Employer Contribution
- Annual $1,500 Education Stipend
- Unlimited and Encouraged Time Off
- Up to 16 Weeks Paid Parental Leave
- Home Office Setup Stipend for Remote Employees
- Daily Lunches at NY Headquarters
Working Hours: Full-time position with flexible hours
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on decentralized finance (DeFi) and web3 technologies
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: Uniswap Labs was founded in 2018, and it has since grown to become a leading provider of DeFi products and services
Company Description:
- Uniswap Labs builds products for users to safely and securely access DeFi, including an API, the Uniswap Interface, and Uniswap Wallet
- The company also contributes to the development of the Uniswap Protocol, a peer-to-peer system for swapping digital assets that has processed over $2.75 trillion in all-time volume
- Uniswap Labs is committed to fostering a diverse and inclusive work environment
Company Specialties:
- Decentralized Finance (DeFi)
- Web3 Technologies
- Blockchain Development
- Cryptocurrency Exchange
Company Website: uniswap.org
ASSUMPTION: Uniswap Labs is a well-established company in the DeFi space, with a strong focus on innovation and user experience.
📊 Role Analysis
Career Level: Mid to Senior level, with the opportunity for growth and advancement within the company
Reporting Structure: This role will report directly to the Head of Growth Marketing and work closely with various teams, including product, design, and performance marketing contractors
Work Arrangement: Remote OK, with the option to work from the company's headquarters in New York or remotely from anywhere in the United States
Growth Opportunities:
- Potential to take on more responsibilities and advance within the company as the team grows
- Opportunity to work on cutting-edge technologies in the DeFi and web3 spaces
- Chance to collaborate with a diverse and talented team of professionals
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and technology, with the potential for significant growth and impact.
🌍 Location & Work Environment
Office Type: Uniswap Labs has a headquarters in New York, but this role can be performed remotely from anywhere in the United States
Office Location(s): SoHo, New York, New York, US
Geographic Context:
- New York is a major hub for the tech industry, with a vibrant and growing startup ecosystem
- The city offers a diverse range of cultural, recreational, and dining opportunities
- New York has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time position with flexible hours, allowing for a healthy work-life balance
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from anywhere in the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with relevant team members
- Final interview with the Head of Growth Marketing or another senior leader
- Background check and reference checks
Key Assessment Areas:
- Candidates' understanding of performance marketing and data analysis
- Candidates' passion for web3 and their understanding of the crypto and DeFi ecosystems
- Candidates' ability to manage multiple projects simultaneously and work effectively in a remote environment
Application Tips:
- Highlight relevant experience and achievements in performance marketing and data analysis
- Demonstrate a strong understanding of the crypto and DeFi ecosystems and a passion for web3
- Showcase your ability to manage multiple projects simultaneously and work effectively in a remote environment
- Tailor your resume and cover letter to emphasize your qualifications for this specific role
ATS Keywords: Growth Marketing, Paid Acquisition, Performance Marketing, Data Analysis, Project Management, Influencer Marketing, Affiliate Marketing, A/B Testing, Statistics, Crypto, DeFi, Web3
ASSUMPTION: Uniswap Labs uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- X (formerly Twitter) Ads
- Apple Search Ads
- Reddit Ads
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Looker)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- User-centric: We prioritize the needs of our users above all else
- Open: We believe in transparency and collaboration, both internally and with our community
- Decentralized: We strive to create a decentralized and inclusive environment where everyone has a voice
Work Style:
- Remote-friendly: We offer flexible work arrangements and support remote work
- Data-driven: We make decisions based on data and analytics
- Collaborative: We work closely with our team members and stakeholders to achieve our goals
Self-Assessment Questions:
- Do you have a strong passion for web3 and a deep understanding of the crypto and DeFi ecosystems?
- Are you comfortable working in a remote environment and managing multiple projects simultaneously?
- Do you thrive at the intersection of creativity and analytics, and are you able to balance both in your work?
ASSUMPTION: Uniswap Labs values candidates who are passionate about web3, data-driven, and able to work effectively in a remote environment.
⚠️ Potential Challenges
- The fast-paced and ever-changing nature of the crypto and DeFi ecosystems may require candidates to adapt quickly and learn new technologies
- The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be challenging for some candidates
- The remote work arrangement may present unique challenges, such as maintaining productivity and communication in a distributed team
- The competitive job market in New York may make it difficult for some candidates to secure this role
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth and impact in the fast-growing DeFi and web3 spaces.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or Performance Marketing Manager position in other companies, but with a specific focus on the crypto and DeFi ecosystems
- Unlike other roles, this position offers the opportunity to work at the intersection of marketing and technology in a rapidly growing and innovative industry
- Career progression in this role may include advancing to a senior marketing position or taking on additional responsibilities within the company
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing and innovative industry, with the potential for significant growth and impact.
📝 Sample Projects
- Developing and executing a paid acquisition campaign to drive user growth for the Uniswap Interface
- Partnering with performance marketing contractors to launch and optimize campaigns for the Uniswap Mobile App
- Planning and executing a bookable media placement with a major crypto publication to promote a new product launch
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The actual projects and tasks may vary depending on the candidate's background and the team's needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does Uniswap Labs approach user-centric design and user experience in its products?
- What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
- How does Uniswap Labs support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how does it support remote work?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture. The actual questions asked during the interview may vary depending on the candidate's background and the team's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this specific role
- Prepare examples of your past performance marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
