🔹 Job Title: Growth Marketer
🔹 Company: Tavus
🔹 Location: Manitoba, Canada (Remote option available)
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing, 🚀 Growth Marketing
At Tavus, a Series A AI company building the human layer of AI through multi-modal models and avatar technology, they're seeking a creative Growth Marketer to drive scalable growth strategies. This role will own the self-serve customer journey and enterprise pipeline development while executing innovative growth experiments. Unlike traditional marketing roles, this position requires a generalist approach skewed toward growth, with responsibilities spanning messaging, technical setup, brand campaigns, and more without managing a large budget.
ASSUMPTION: Based on the description mentioning both self-serve and sales-led motions, this appears to be a mid to senior-level growth role reporting to leadership, likely with significant autonomy to build and execute growth strategies.
Education: Not specified
Experience: Proven experience in early-stage startups
Skills:
ASSUMPTION: While specific education requirements aren't mentioned, the complexity of the role and startup environment suggests that a bachelor's degree in marketing, business, or a related field would be beneficial but not necessarily required if the candidate has equivalent practical experience.
Salary Range: Not specified
Benefits: Flexible work schedule, unlimited PTO, competitive healthcare, gear stipends
Industry Comparison: Not specified
ASSUMPTION: Given Tavus is a Series A startup with funding from top VCs like Sequoia and Y Combinator, compensation is likely competitive with the tech industry standards for growth marketing roles, potentially including equity components typical of startup positions at this stage.
Industry Position: Tavus is building AI models for human perception and understanding, powering text-to-video AI avatars and real-time conversational experiences across industries including healthcare, recruiting, sales, and education.
Company Size: Series A startup
Company Stage: Series A company backed by Sequoia, Y Combinator, and Scale VC
ASSUMPTION: As a Series A company, Tavus likely has between 20-50 employees based on typical startup growth patterns. They appear to be in a phase of scaling their product and customer base after having validated their initial market fit.
Career Level: Mid to Senior level
Reporting Structure: Likely reports to Head of Marketing or directly to executive leadership
Team Size/Composition: Likely a small marketing team in a scaling startup environment
Growth Opportunities: Potential to grow into marketing leadership as the company scales
ASSUMPTION: Based on the breadth of responsibilities and mention of working closely with sales, this role likely sits at the intersection of marketing and growth teams, with substantial cross-functional collaboration expected. The position appears designed for someone who can eventually build and lead a growth team as the company expands.
Office Type: Remote with preference for San Francisco or New York
Geographic Context: Manitoba, Canada listed as location, but job description mentions SF-based preferred with openness to NY-based or exceptional remote candidates
Work Schedule: Flexible work schedule mentioned in benefits
Regional Considerations: Startup environment with fast-paced culture
ASSUMPTION: There appears to be some discrepancy between the job location (Manitoba) and the preference for SF/NY-based candidates mentioned in the description. It's possible the role could be remote from Manitoba or this may be an error. Candidates should clarify the actual location expectations during the application process.
Typical Process: Initial screening, marketing/growth strategy assessment, portfolio review, and team culture fit interviews
Key Assessment Areas: Growth mindset, ability to execute without extensive resources, creative thinking, metrics-driven approach, and cultural alignment
Application Tips: Highlight specific growth metrics and results from previous roles, demonstrate creative and resourceful approaches to marketing challenges, showcase experience with both self-serve and sales-led motions
ATS Keywords: growth marketing, user acquisition, conversion optimization, growth hacking, email marketing, demand generation, lifecycle marketing, startup experience, A/B testing, funnel optimization, AI marketing
ASSUMPTION: These insights are based on standard practices for growth marketing roles in venture-backed startups, particularly those at Series A stage where demonstrable results and scrappy execution are highly valued.
While not explicitly mentioned, this role would likely involve proficiency with:
ASSUMPTION: These tool suggestions are based on standard technology stacks for growth marketing roles in tech startups. The specific tools used by Tavus may vary.
Company Values: Innovation, diversity, rapid execution, autonomy, creativity, and impact-driven work
Work Style: Fast-paced, autonomous, scrappy, results-oriented, wearing multiple hats
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from the language used in the job posting, particularly phrases like "moving fast," "wear many helmets," "not looking for people to come along for the ride," and "we're looking for culture creators." The company explicitly states they value diversity and inclusion.
Based on the job description, potential challenges include:
ASSUMPTION: These challenges are inferred from descriptions of the role being "not traditional" and requiring someone who "wears many helmets" while getting "scrappy" without managing a large budget. The emphasis on 0-1 playbooks versus optimizing existing systems also suggests the need to build from the ground up.
This role differs from traditional growth marketing positions in several ways:
Comparable roles might include: Growth Lead, Head of Growth (early-stage), Marketing Generalist, or Growth Strategist.
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles, particularly in early to mid-stage B2B SaaS startups.
Based on the listed responsibilities, sample projects might include:
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and common growth initiatives in SaaS companies.
ASSUMPTION: These questions are suggested based on the role type and company stage. Candidates should adapt them based on their specific interests and priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
If you're interested in applying for this Growth Marketer role at Tavus:
When applying, demonstrate your ability to think strategically about Tavus's specific growth challenges while showing enthusiasm for their mission of building the human layer of AI.