Growth Marketer Junior

📌 Core Information

🔹 Job Title: Growth Marketer Junior

🔹 Company: Corporativo Lumston

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Entry/Mid-Level

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Supporting digital campaign execution, monitoring, and optimization for a new mobile app targeted at microfinance clients
• Collaborating with product and marketing teams to implement data-driven strategies focused on acquisition, activation, and retention
• Working with design and content teams to create culturally relevant and engaging assets
• Assisting in A/B testing to optimize messaging, visuals, calls to action, and segmentation
• Properly segmenting clients by behavior, region, or digital profile

ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication skills to work effectively with various teams.

📋 Key Responsibilities

✅ Launch digital marketing campaigns on platforms like Facebook Ads, Google Ads, WhatsApp, SMS, and other relevant channels

✅ Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.)

✅ Suggest and implement improvements based on conversion, click-through, and retention data

✅ Collaborate with design and content teams to create culturally relevant and engaging assets

✅ Assist in A/B testing to optimize messaging, visuals, calls to action, and segmentation

✅ Properly segment clients by behavior, region, or digital profile

✅ Document results, learnings, and recommendations for future campaigns

✅ Understand and adapt to client digital barriers and needs

ASSUMPTION: The role may evolve over time as the product and marketing strategies develop, requiring adaptability and continuous learning.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years of experience in digital campaigns, ideally with platforms like Facebook and Google

Required Skills:

• Basic knowledge of CTR, CAC, CPA, conversion rates, retention, etc.
• Analytical thinking and results-oriented mindset
• Strong writing and communication skills
• Empathy and sensitivity when working with non-digitized or financially underserved audiences

Preferred Skills:

• Basic use of Excel, Google Sheets, Canva, and mass messaging platforms

ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely required for this role due to the target audience and location.

💰 Compensation & Benefits

Salary Range: Based on industry standards for entry/mid-level marketing roles in Mexico, the estimated salary range is MXN 25,000 - 40,000 per month.

Benefits:

• Flexible Schedule
• Birthday Off
• Vacations From Day One
• Life Insurance
• Insurance For Major Medical Expenses
• Saving Fund
• Support For Remote Work
• AWS Certifications
• Free Courses Or Trainings
• English Classes
• Dining Room (Guadalajara only)
• Sports Fields (Guadalajara only)
• Gym (Guadalajara only)

Working Hours: Full-time (40 hours/week) with a flexible schedule

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 51-200 employees

Founded: 2015

Company Description:

• Lumston is a custom software development, mobile applications, and digital transformation company
• They currently serve sectors such as aviation, food, services, and financial services
• Their mission is to materialize clients' ideas or business improvements through technology

Company Specialties:

• Software development
• E-commerce
• Websites and mobile apps
• Hardware & software solutions
• Automation tools
• Web design and development

Company Website: lumston.com

ASSUMPTION: Lumston's focus on custom software development and digital transformation indicates a dynamic work environment that values innovation and adaptability.

📊 Role Analysis

Career Level: Entry/Mid-Level

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote (with the option to work from the Guadalajara office)

Growth Opportunities:

• Potential to grow into a senior marketing role as the company expands
• Opportunities to learn and develop skills in digital marketing, campaign optimization, and data analysis
• Chance to work on projects across various industries, gaining diverse experience

ASSUMPTION: Given Lumston's focus on technology and digital transformation, there may be opportunities for the right candidate to grow into more technical roles over time.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site)

Office Location(s): Guadalajara, Jalisco

Geographic Context:

• Guadalajara is the second-largest city in Mexico and a major economic hub
• The city offers a mix of urban and cultural experiences, with a vibrant food scene and numerous historical sites
• Guadalajara has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Flexible schedule with core hours between 10:00 AM and 3:00 PM CST

ASSUMPTION: While the role is remote-friendly, working from the Guadalajara office may provide opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• Technical assessment (data analysis task)
• Final interview with the Marketing Manager

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign strategy and optimization
• Communication and collaboration skills
• Cultural sensitivity and empathy

Application Tips:

• Highlight relevant experience with digital campaigns, data analysis, and marketing strategies
• Tailor your resume to emphasize skills and experiences related to the key responsibilities listed
• Prepare examples of successful digital campaigns you've worked on, focusing on results and learnings
• Demonstrate your understanding of the target audience (microfinance clients) and how you would approach engaging them

ATS Keywords: Digital Marketing, Campaign Monitoring, Data Analysis, A/B Testing, Client Segmentation, Collaboration, Communication, Empathy, Analytical Thinking, Conversion Rate Optimization, Cultural Relevance, Engagement, Retention Strategies, Messaging, Visual Design, Digital Strategy

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's analytical and strategic thinking skills.

🛠️ Tools & Technologies

• Google Analytics
• Meta Business Suite (Facebook Ads Manager)
• Google Ads
• WhatsApp Business API
• Excel or Google Sheets
• Canva
• Mass messaging platforms (e.g., Twilio, Plivo)

ASSUMPTION: The candidate may be expected to learn and use new tools and platforms as needed to optimize campaigns and improve performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer Focus
• Collaboration
• Continuous Learning

Work Style:

• Data-driven and results-oriented
• Collaborative and communicative
• Adaptable and open to learning new tools and strategies
• Culturally sensitive and empathetic

Self-Assessment Questions:

• How do you approach understanding and engaging with diverse audiences, particularly those from underserved backgrounds?
• Can you provide an example of a time when you had to adapt your marketing strategy based on data or feedback?
• How do you balance creativity and data-driven decision-making in your marketing approach?

ASSUMPTION: Lumston values candidates who are passionate about technology, data-driven marketing, and continuous learning, as well as those who can thrive in a collaborative and dynamic work environment.

⚠️ Potential Challenges

• Working with non-digitized or financially underserved audiences may present unique challenges in terms of engagement and communication
• The role may require working with sensitive client data, necessitating careful handling and protection of information
• As a remote role, the candidate may face challenges in building relationships and fostering collaboration with team members who are not co-located
• The fast-paced nature of digital marketing may require the candidate to adapt quickly to new tools, platforms, and strategies

ASSUMPTION: The candidate should be prepared to navigate these challenges with a problem-solving mindset, strong communication skills, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and optimization, requiring a strong analytical mindset
• While the role is entry/mid-level, it offers significant responsibility and growth opportunities for the right candidate
• Compared to other digital marketing roles, this position places a strong emphasis on cultural relevance and engagement with underserved audiences

ASSUMPTION: Candidates should be prepared to take on significant responsibility and demonstrate a strong analytical and strategic mindset to succeed in this role.

📝 Sample Projects

• Developing and executing a targeted digital campaign to increase app adoption among microfinance clients in a specific region
• Analyzing campaign performance data to identify trends, optimize messaging, and improve conversion rates
• Collaborating with design and content teams to create culturally relevant and engaging assets for a new campaign

ASSUMPTION: The candidate should be prepared to work on projects that require a strong understanding of data analysis, campaign optimization, and cultural relevance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does Lumston support the professional development and growth of its employees?
• Can you provide an example of a successful digital campaign that the company has run, and what made it effective?
• How does Lumston approach working with underserved audiences, and what resources are available to support this work?
• What are the key performance indicators (KPIs) that will be used to measure the success of this role, and how will progress be tracked?

ASSUMPTION: The candidate should use the interview process to gather information about the company culture, team dynamics, and expectations for the role, as well as to demonstrate their qualifications and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience with digital campaigns, data analysis, and marketing strategies
• Prepare a cover letter that demonstrates your understanding of the target audience and your approach to engaging them
• If applicable, prepare examples of successful digital campaigns you've worked on, focusing on results and learnings
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.