Growth Marketer Lead

📌 Core Information

🔹 Job Title: Growth Marketer Lead

🔹 Company: Corporativo Lumston

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving company growth through data-driven strategies and experiments
• Leading cross-functional teams to execute growth initiatives
• Analyzing data to uncover insights and optimize user behaviors
• Monitoring and improving key growth metrics (AARRR funnel)
• Fostering a culture of experimentation and continuous learning

ASSUMPTION: This role requires a strong background in growth marketing, data analysis, or a related field. The ideal candidate will have experience working with both technical and business teams.

📋 Key Responsibilities

✅ Lead and facilitate the growth hacking process, establishing a prioritized experiment backlog

✅ Coordinate multidisciplinary teams to run quick and efficient tests

✅ Analyze quantitative and qualitative data to uncover bottlenecks, opportunities, and user behaviors

✅ Define and monitor growth KPIs, maintaining a results-focused mindset

✅ Foster a culture of experimentation and continuous learning

✅ Document learnings and systematize what works to scale successful initiatives

✅ Communicate results clearly to stakeholders and executives

ASSUMPTION: The role may evolve over time as the company grows and changes, requiring the candidate to be adaptable and open to new challenges.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field

Experience: 5-10 years of experience in digital product, growth marketing, or data analytics

Required Skills:

• Proven experience in growth marketing, data analysis, or a related field
• Ability to work effectively with both technical and business teams
• Practical knowledge of analytics tools, A/B testing, and automation
• Scientific mindset: hypotheses, rapid testing, learning, iteration
• Data and results-driven decision-making
• Strong collaborative leadership and communication skills

Preferred Skills:

• Experience with AWS services
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level role in Mexico, the estimated salary range is MXN 80,000 - 120,000 per month. This range may vary depending on the candidate's experience and skills.

Benefits:

• Flexible Schedule
• Birthday Off
• Vacations From Day One
• Life Insurance
• Insurance For Major Medical Expenses
• Saving Fund
• Support For Remote Work
• AWS Certifications
• Free Courses Or Trainings
• English Classes
• Dining Room (Guadalajara only)
• Sports Fields (Guadalajara only)
• Gym (Guadalajara only)

Working Hours: Full-time (40 hours/week), with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Lumston serves sectors such as aviation, food, services, and financial services.

Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: 2015. Lumston has been growing steadily and expanding its services since its founding.

Company Description:

• Lumston is a custom software development, mobile applications, and digital transformation company.
• They are dedicated to materializing clients' ideas or business improvements through technology.
• Their services include software development, e-commerce, websites, mobile apps, hardware & software solutions, app development, automation tools, web design, and web development.

Company Specialties:

• Software Development
• E-commerce
• Websites & Mobile Apps
• Hardware & Software Solutions
• Automation Tools
• Web Design & Development

Company Website: http://lumston.com

ASSUMPTION: Lumston's focus on custom solutions and digital transformation allows for a dynamic work environment where employees can contribute to innovative projects.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a significant amount of experience and expertise in growth marketing or a related field.

Reporting Structure: The Growth Marketer Lead will likely report directly to the CEO or a high-level executive, given the strategic nature of the role.

Work Arrangement: Remote OK. While the role is remote-friendly, there may be occasional requirements to work on-site or attend team meetings in Guadalajara, Mexico.

Growth Opportunities:

• As Lumston continues to grow, there may be opportunities for the Growth Marketer Lead to take on more responsibilities or move into a management role.
• The company's focus on continuous learning and improvement may provide opportunities for professional development and skill-building.

ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for the right candidate to make a significant impact on the organization's success.

🌍 Location & Work Environment

Office Type: Remote-friendly with physical offices in Guadalajara, Mexico.

Office Location(s): Av. Magallanes 1155, El Mirador Juan Arias, Tlajomulco, Jalisco 45600, MX

Geographic Context:

• Guadalajara is the second-largest city in Mexico and is known for its vibrant culture, historic sites, and modern infrastructure.
• The city has a subtropical highland climate, with mild winters and warm summers.
• Guadalajara is well-connected by international airports, making it easy for remote workers to travel for meetings or events.

Work Schedule: Full-time (40 hours/week) with flexible scheduling options. The work schedule may vary depending on the candidate's needs and the team's requirements.

ASSUMPTION: While the role is remote-friendly, the ideal candidate will be comfortable working in a remote environment and may be required to attend occasional on-site meetings or events.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• Technical assessment or case study to evaluate growth marketing skills
• Final interview with key stakeholders or the hiring manager

Key Assessment Areas:

• Growth marketing and data analysis skills
• Collaborative leadership and communication abilities
• Problem-solving and critical thinking
• Cultural fit and alignment with Lumston's values

Application Tips:

• Tailor your resume and cover letter to highlight your growth marketing and data analysis skills, as well as your experience working with cross-functional teams.
• Prepare for the technical assessment or case study by brushing up on your growth marketing and data analysis skills, and be ready to discuss your approach to growth hacking and experimentation.
• Research Lumston's company culture and values, and be prepared to discuss how your personal values align with theirs.

ATS Keywords: Growth Marketing, Data Analysis, A/B Testing, Experimentation, Cross-Functional Teams, KPI Monitoring, User Behavior Analysis, Digital Product, Technical Skills, Business Acumen, Results-Driven, Continuous Learning, Hypothesis Testing, Process Implementation

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current priorities.

🛠️ Tools & Technologies

• Analytics Tools: Mixpanel, Amplitude, Google Analytics
• AB Testing Tools: Optimizely, VWO, Google Optimize
• Automation Tools: Zapier, IFTTT, Integromat
• Project Management Tools: Asana, Trello, Jira
• Communication Tools: Slack, Microsoft Teams, Google Workspace

ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies, and be open to learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Lumston values creativity and continuous learning in all aspects of its work.
• Collaboration: They foster a collaborative environment where team members support each other and work together to achieve common goals.
• Customer Focus: Lumston prioritizes understanding and meeting the needs of its clients, ensuring that their solutions drive business value.

Work Style:

• Data-Driven: Lumston makes decisions based on data and evidence, using experimentation and analysis to inform its strategies.
• Agile: The company embraces an agile approach to work, with a focus on iterative development and continuous improvement.
• Results-Oriented: Lumston values outcomes and impact, with a strong focus on delivering results for its clients and stakeholders.

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy using data to inform your decisions?
• Are you comfortable working in a collaborative, agile team setting?
• Do you have a strong customer focus and a commitment to delivering results?

ASSUMPTION: The ideal candidate will be a strong fit with Lumston's company culture and values, with a passion for growth marketing and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• [Challenge 1: The role may require occasional travel to Guadalajara for meetings or events, which could be challenging for remote workers who prefer to stay home.]
• [Challenge 2: The role may require working with cross-functional teams, which could present communication or collaboration challenges if not managed effectively.]
• [Challenge 3: The role may require working with large datasets and complex analytics tools, which could be challenging for candidates without strong data analysis skills.]
• [Challenge 4: The role may require working in a fast-paced, dynamic environment, which could be challenging for candidates who prefer a more stable or predictable work environment.]

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• [Comparison point 1: This role is similar to a Growth Hacker or Growth Marketing Manager role, but with a stronger focus on data analysis and experimentation.]
• [Comparison point 2: This role may require more technical skills than a traditional marketing role, with a greater emphasis on data analysis and automation.]
• [Comparison point 3: This role may offer more opportunities for professional development and skill-building than a more traditional marketing role, given Lumston's focus on continuous learning and improvement.]

ASSUMPTION: The ideal candidate will have experience in a similar role or be able to demonstrate transferable skills and knowledge.

📝 Sample Projects

• [Project example 1: Developing and executing a growth strategy for a new product launch, using experimentation and data analysis to optimize user acquisition and engagement.]
• [Project example 2: Conducting a comprehensive analysis of user behavior and preferences to inform product development and marketing strategies.]
• [Project example 3: Implementing automation tools and processes to streamline growth marketing workflows and improve efficiency.]

ASSUMPTION: The ideal candidate will have experience with relevant projects and be able to discuss their approach to growth marketing and data analysis in a variety of contexts.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does Lumston support the professional development and growth of its employees?
• What is the company's approach to experimentation and continuous learning?
• How does Lumston measure the success of its growth initiatives, and how will my performance be evaluated?
• What are the biggest challenges facing the company, and how can this role help address them?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to understanding the company's needs and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your growth marketing and data analysis skills, as well as your experience working with cross-functional teams.
• Prepare for the technical assessment or case study by brushing up on your growth marketing and data analysis skills, and be ready to discuss your approach to growth hacking and experimentation.
• Research Lumston's company culture and values, and be prepared to discuss how your personal values align with theirs.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.