Growth Marketer, Lifecycle - Japan
Speakπ Core Information
πΉ Job Title: Growth Marketer, Lifecycle - Japan
πΉ Company: Speak
πΉ Location: Tokyo, TΕkyΕ, Japan
πΉ Job Type: Full-time
πΉ Category: π― Performance Marketing, π Growth Marketing
π Essential Job Details
π Job Overview
As a Growth Marketer focused on Lifecycle Marketing for Speak in Japan, you'll develop and implement comprehensive CRM strategies to maximize customer lifetime value in this scaling market. You'll manage email and LINE campaigns, analyze user data to identify growth opportunities, and collaborate across teams to drive customer engagement throughout the entire user journey.
ASSUMPTION: Based on the job description, we assume this is a full-time position since it involves developing long-term strategies and working with multiple internal teams, though the exact employment type wasn't specified in the original listing.
π Key Responsibilities
β Write creative copy and launch CRM campaigns on Email and LINE
β Track and manage the performance of ongoing CRM campaigns
β Seek opportunities for service growth throughout the user's lifecycle through data analysis
β Collaborate with Product, Paid Marketing, and Brand Marketing teams to conduct synergistic projects through CRM
β Develop and implement a robust, longer-term CRM strategy covering the full customer lifecycle
β Maximize customer LTV and sustain growth in the Japanese market
π― Required Qualifications
Education: Not specified
Experience: 2+ years of experience managing & optimizing CRM marketing and growth marketing
Skills:
- Strong proficiency in copywriting to craft compelling messages
- Analytical mindset with experience in measuring campaign effectiveness
- Data-driven decision making
- Fluent in business English
- Ability to communicate execution plans clearly to stakeholders abroad
ASSUMPTION: While not explicitly stated, knowledge of Japanese language and culture would likely be essential for this Tokyo-based role focused on the Japanese market, especially for creating effective messaging for the local audience.
π° Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a well-funded Series C startup valued at $1B (as of December 2024), Speak likely offers competitive compensation packages for growth marketing roles in Tokyo, potentially including equity options, though specific details are not provided in the listing.
π Applicant Insights
π Company Context
Industry Position: Speak is an AI-powered language learning platform focused on conversation skills, currently ranking as the top-grossing education app in South Korea and expanding globally to over 40 countries.
Company Size: More than 90 team members
Company Stage: Series C funded startup with a $1B valuation as of December 2024
ASSUMPTION: While the company has reached unicorn status and has significant backing from prominent investors (Accel, OpenAI, Founders Fund, Y Combinator, Khosla Ventures), it's likely still in a high-growth phase given its recent funding and ongoing global expansion.
π Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential to significantly impact company growth in a key market (Japan) during a period of global expansion
ASSUMPTION: Given the 2+ years experience requirement and the strategic nature of developing CRM initiatives for an entire market, this appears to be a mid to senior-level position that likely reports to a marketing director or country manager, though the exact reporting structure is not specified.
π Location & Work Environment
Office Type: Likely in-office at Speak's Tokyo location
Geographic Context: Tokyo is Japan's largest metropolitan area and a major business hub in Asia with a vibrant tech ecosystem
Work Schedule: Not specified
Regional Considerations: Working in the Japanese market requires sensitivity to local business customs, consumer behaviors, and marketing regulations specific to Japan
ASSUMPTION: Since Speak maintains dedicated offices in multiple cities including Tokyo, and this role specifically focuses on the Japanese market, it's likely based in their Tokyo office rather than being remote, though exact work arrangements are not specified.
πΌ Interview & Application Insights
Typical Process: For growth marketing roles at tech startups, interviews typically include initial screening, marketing strategy discussions, analytical assessments, and cultural fit evaluation
Key Assessment Areas: CRM campaign experience, analytical capabilities, marketing creativity, cross-functional collaboration skills, and cultural awareness of the Japanese market
Application Tips: Highlight quantifiable results from previous CRM/lifecycle marketing campaigns, demonstrate understanding of the Japanese digital marketing landscape, and showcase experience with email and messaging platforms
ATS Keywords: CRM, lifecycle marketing, growth marketing, customer retention, email marketing, LINE, analytics, Japanese market, campaign optimization, copywriting
ASSUMPTION: These insights are based on industry standards for similar roles and companies, as specific interview processes were not detailed in the listing.
π οΈ Tools & Technologies
Email marketing platforms, LINE for Business, CRM systems, analytics tools, data visualization software, A/B testing platforms, customer segmentation tools
ASSUMPTION: While the listing doesn't specify exact tools, these represent standard platforms used in lifecycle marketing, particularly for a technology company operating in Japan where LINE is a dominant messaging platform.
π Cultural Fit Considerations
Company Values: Mission-driven organization focused on innovation, global impact, and making language learning accessible
Work Style: Fast-paced startup environment that values craft, collaboration, and thoughtful growth
Self-Assessment: Do you thrive in a high-growth environment? Are you passionate about education technology? Can you effectively bridge cultural differences between global and Japanese markets?
ASSUMPTION: These values are inferred from the company description which emphasizes their mission, careful team building approach, and commitment to quality work.
β οΈ Potential Challenges
Working across multiple international teams may require flexibility with meeting schedules across time zones. Balancing localization needs for the Japanese market while maintaining global brand consistency could present unique challenges. The role appears to require data-driven decision making while also being creative enough to craft engaging marketing content.
ASSUMPTION: These challenges are inferred based on the global nature of the company with teams across multiple countries and the dual requirement for both analytical and creative skills.
π Similar Roles Comparison
This role combines elements of CRM Manager, Lifecycle Marketing Manager, and Growth Marketing Specialist positions. Unlike pure acquisition-focused roles, this position emphasizes customer retention and lifetime value optimization. Compared to general marketing roles, this position requires deeper analytical skills and customer journey mapping expertise specific to the Japanese market.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job listing.
π Sample Projects
1. Develop a segmented email campaign targeting inactive users with personalized re-engagement content
2. Create and optimize a LINE-based onboarding sequence for new Japanese users to improve early activation rates
3. Analyze user lifecycle data to identify key drop-off points and design targeted retention campaigns
4. Collaborate with the product team to implement in-app notifications that drive feature adoption
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common lifecycle marketing initiatives in language learning apps.
β Key Questions to Ask During Interview
1. How does Speak currently measure customer lifecycle success in the Japanese market?
2. What are the unique challenges or opportunities you've observed with user retention in Japan compared to other markets?
3. How does the marketing team collaborate with product development to inform the roadmap based on user feedback?
4. What marketing channels have proven most effective for Speak's growth in Japan so far?
5. How does the company balance global brand consistency with local market customization?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
π Next Steps for Applicants
1. Research Speak thoroughly - Understand their product, approach to language learning, and growth in the Japanese market
2. Prepare a portfolio of previous CRM and lifecycle marketing campaigns, with emphasis on quantifiable results
3. Optimize your resume with keywords from the job description (CRM, lifecycle marketing, LINE, email marketing, data analysis)
4. Prepare to discuss your understanding of the Japanese digital marketing landscape and consumer behavior
5. Develop questions that demonstrate your strategic thinking about lifecycle marketing in language learning applications
6. Consider learning about Speak's product by downloading their app to experience the user journey firsthand