Growth Marketer (m/w/d) Fokus KI

📌 Core Information

🔹 Job Title: Growth Marketer (m/w/d) Fokus KI

🔹 Company: Silbury Deutschland GmbH

🔹 Location: Fürth, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing growth strategies for Silbury's AI solutions
• Managing and optimizing marketing campaigns across various channels
• Collaborating cross-functionally to validate hypotheses and optimize funnels
• Pushing thought leadership initiatives to position Silbury as an AI pioneer

ASSUMPTION: This role requires a strong balance of analytical, creative, and strategic thinking to drive growth and market penetration for Silbury's AI solutions.

📋 Key Responsibilities

✅ Developing and implementing growth strategies from awareness to revenue, with a focus on AI themes

✅ Managing and optimizing campaigns, including content, performance, and ABM initiatives

✅ Orchestrating marketing tech stack, including automation, CRM, attribution, and customer data platforms

✅ Pushing thought leadership through webinars, whitepapers, events, and PR to position Silbury as an AI leader

✅ Collaborating with cross-functional teams to validate hypotheses and optimize funnels

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in growth or performance marketing, with a focus on B2B Tech/SaaS

Required Skills:

• Proven experience in SEO/SEA, social ads, email marketing automation, and conversational marketing
• Strong analytical skills, with a focus on data-driven testing and cohort analysis
• Excellent creative storytelling skills in German and English
• Ideally, experience with GenAI content tools, account-based marketing, and HubSpot

Preferred Skills:

• Fluency in additional languages
• Experience with marketing automation platforms

ASSUMPTION: Candidates with a strong background in B2B marketing and a passion for AI will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and industry standards for growth marketing roles in Germany)

Benefits:

• Company pension scheme
• Flexible working hours
• Home office options
• Regular team events and company outings

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range is an estimate based on industry standards for growth marketing roles in Germany. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Silbury is an IT services and consulting company specializing in sustainability through digitalization

Company Size: 51-200 employees (mid-sized company, offering a mix of startup-like agility and established processes)

Founded: 2007, with over 15 years of experience in IT consulting and digital transformation

Company Description:

• Expert in sustainability through digitalization
• Accompanies customers in all phases of digital innovation and transformation
• Designs customized solutions for targeted process automation and resource conservation

Company Specialties:

• IT consulting and process automation
• Digital product innovation
• Sustainability-focused solutions

Company Website: www.silbury.com

ASSUMPTION: Silbury's focus on sustainability and digital transformation offers candidates the opportunity to work on impactful projects with a strong social and environmental focus.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing team

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: On-site, with flexible working hours and remote work options available

Growth Opportunities:

• Potential to take on more responsibility and lead junior team members
• Opportunities to work on diverse projects and gain experience in new areas
• Possibility to progress to a senior or management role within the marketing team

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing and gain experience in the AI and IT consulting sectors.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on sustainability and employee well-being

Office Location(s): Fürth, Germany (with additional offices in Hyderabad, India)

Geographic Context:

• Fürth is located in the heart of Bavaria, offering a high quality of life with a mix of urban and rural environments
• Close proximity to Nuremberg, offering access to international transport links and cultural attractions
• Strong focus on sustainability and green initiatives within the city and surrounding region

Work Schedule: Flexible hours with core working hours between 9:00 AM and 5:00 PM

ASSUMPTION: The location in Fürth offers a balanced work-life environment, with easy access to both urban and natural surroundings.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess cultural fit and basic qualifications
• In-depth interview with the Head of Marketing to discuss growth strategies and marketing campaigns
• Case study or presentation task to evaluate creative and analytical skills
• Final interview with the CEO to discuss long-term career goals and company alignment

Key Assessment Areas:

• Strategic thinking and growth mindset
• Analytical and data-driven approach to marketing
• Creative storytelling and communication skills
• Cultural fit and alignment with Silbury's values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in growth marketing and passion for AI
• Prepare a case study or presentation demonstrating your ability to develop and execute growth strategies
• Research Silbury's company culture and values to ensure a strong fit

ATS Keywords: Growth Marketing, Performance Marketing, AI, SEO, SEA, Social Ads, Email Marketing, Conversational Marketing, Analytical Skills, Dashboard Creation, Cohort Analysis, Data-Driven Testing, Creative Storytelling, GenAI Content Tools, Account-Based Marketing, HubSpot

ASSUMPTION: The application process is designed to assess both hard and soft skills, with a strong focus on cultural fit and strategic thinking.

🛠️ Tools & Technologies

• HubSpot (CRM, marketing automation, and sales platform)
• Marketo (marketing automation)
• Google Analytics (web analytics)
• SEO tools (e.g., SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The tools and technologies listed are subject to change and may evolve based on the company's needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Sustainability-focused
• Innovative and forward-thinking
• Collaborative and team-oriented
• Customer-centric

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Creative and innovative
• Collaborative and communicative

Self-Assessment Questions:

• Do you share Silbury's passion for sustainability and digital transformation?
• Are you comfortable working in a dynamic, collaborative environment?
• Do you have a proven track record of driving growth and market penetration through creative and analytical marketing strategies?

ASSUMPTION: Candidates who align strongly with Silbury's values and work style will be well-suited for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced and ever-evolving AI and IT consulting industries
• Balancing creative and analytical thinking to drive growth and market penetration
• Adapting to a mid-sized company environment with a mix of startup-like agility and established processes

ASSUMPTION: These challenges can be overcome through strong self-management skills, a growth mindset, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong balance of analytical, creative, and strategic thinking to drive growth and market penetration for Silbury's AI solutions
• In the AI and IT consulting industries, growth marketing roles often involve a high degree of autonomy and require strong self-management skills
• Career progression in this role may involve taking on more responsibility, leading junior team members, or progressing to a senior or management role within the marketing team

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a strong focus on growth, innovation, and sustainability.

📝 Sample Projects

• Developing and executing a growth strategy for a new AI product launch, including SEO, SEA, social media, and email marketing campaigns
• Optimizing the marketing funnel for an existing AI solution, using data-driven testing and cohort analysis to improve conversion rates
• Creating thought leadership content, such as webinars, whitepapers, and blog posts, to position Silbury as an AI pioneer in the IT consulting industry

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that candidates can expect in this role, with a focus on growth, innovation, and sustainability.

❓ Key Questions to Ask During Interview

• How does Silbury plan to expand its AI offerings in the next 1-3 years, and how will this role contribute to that growth?
• What are the key priorities for the marketing team in the first 90 days, and how can I contribute to driving success in these areas?
• How does Silbury support the professional development and growth of its employees, particularly in the marketing team?
• What are the most challenging aspects of working in a mid-sized company with a mix of startup-like agility and established processes?
• How does Silbury measure the success of its marketing campaigns, and how can I help improve the company's approach to data-driven testing and optimization?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, cultural fit, and alignment with Silbury's growth objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in growth marketing and passion for AI
• Prepare a case study or presentation demonstrating your ability to develop and execute growth strategies
• Research Silbury's company culture and values to ensure a strong fit
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.