Growth Marketer - Paid acquisition

📌 Core Information

🔹 Job Title: Growth Marketer - Paid Acquisition

🔹 Company: Alan

🔹 Location: International (Spain, Belgium, Canada)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Scaling Alan's paid acquisition efforts internationally
• Optimizing digital marketing channels (SEA, Meta, LinkedIn, etc.)
• Developing targeted campaigns for specific customer segments
• Collaborating with design and content teams for asset creation
• Managing budget allocation and performance tracking

ASSUMPTION: This role requires a strong understanding of international markets and cultural nuances to adapt strategies effectively.

📋 Key Responsibilities

✅ Ownership and optimization of digital marketing channels

✅ Development of targeted campaigns for specific customer segments

✅ Creation and testing of ad creatives, messaging, and landing pages

✅ Data-driven optimization of campaign performance and ROI

✅ Collaboration with design and content teams for asset creation

✅ Management of budget allocation and performance tracking

✅ Testing and installation of new channels as a lever for conversion

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience in growth roles with a strong track record in paid marketing

Required Skills:

• Proficient with major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)
• Strong analytical mindset and data-driven approach
• Ability to work autonomously in full ownership of projects
• Creative mindset with a test-and-learn approach
• Fluent in English

Preferred Skills:

• B2B experience
• Fluency in a second language (FR, NL, SP)

ASSUMPTION: Experience in international markets and cultural understanding would be a significant advantage for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and location)

Benefits:

• Fair rewards (equity packages for permanent contracts)
• Flexible office (remote, co-working hubs, or HQ)
• All the tools you need (top-of-the-range equipment)
• Flexible vacation policy and flexible working hours
• Delightful healthcare insurance (100% for you and your children, 90-100% for partners)
• Transport (country-specific commuter benefits)
• Learning & training opportunities (flexible training policy, free books, conference budget)
• Personal growth through coaching (dedicated coach from day one)
• Parental leave (extended parental leave for all new parents)

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market research and Alan's benefits package. Actual compensation may vary based on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: Alan operates in the health insurance and wellness sector, focusing on prevention and well-being.

Company Size: Alan is a mid-sized company with 501-1,000 employees, offering a dynamic and collaborative work environment.

Founded: Alan was founded in 2016 and has since grown to serve over 710,000 members across 33,000 companies.

Company Description:

• Alan is a vertically integrated health partner that insures, prevents, and supports daily health needs.
• It offers a unique service focused on prevention and well-being, using technology to simplify access to care.
• Alan provides innovative services like personalized prevention plans, a virtual clinic, an online optical center, and ongoing innovations.

Company Specialties:

• Santé (Health)
• Assurance Santé (Health Insurance)
• Well-being
• Prevention

Company Website: alan.com

ASSUMPTION: Alan's focus on prevention and well-being sets it apart from traditional health insurance providers, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the acquisition referent in each market and collaborates with design and content teams.

Work Arrangement: Remote OK, with flexible office options (remote, co-working hubs, or HQ)

Growth Opportunities:

• Expanding Alan's international presence and scaling paid acquisition efforts
• Developing expertise in international markets and cultural nuances
• Potential career progression into leadership or specialist roles within the marketing department

ASSUMPTION: This role offers significant growth potential as Alan continues to expand its international presence.

🌍 Location & Work Environment

Office Type: Flexible (remote, co-working hubs, or HQ)

Office Location(s): Paris (HQ), Madrid, Brussels

Geographic Context:

• Alan operates in France, Spain, Belgium, and Canada, offering opportunities to work with diverse teams across international markets.
• The role requires frequent communication with teams in different time zones and cultural backgrounds.
• Alan's HQ is based in Paris, with additional offices in Madrid and Brussels.

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The flexible work arrangement allows for a better work-life balance and caters to diverse employee preferences.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or video interview with hiring manager and team members
• Final interview with the CEO or another senior leader
• Background check and offer

Key Assessment Areas:

• Cultural fit and alignment with Alan's values
• International market knowledge and cultural understanding
• Paid marketing expertise and data-driven approach

• Ability to work autonomously and manage multiple projects
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of international markets and cultural nuances in your application materials.
• Prepare examples of successful paid marketing campaigns you've managed, emphasizing data-driven optimization and ROI improvement.
• Be ready to discuss your approach to testing and learning in a dynamic, international environment.

ATS Keywords: Paid Acquisition, International Markets, Digital Marketing, Campaign Optimization, Budget Management, Autonomous Work, Cultural Understanding

ASSUMPTION: Alan's hiring process is designed to assess cultural fit, technical skills, and the candidate's ability to thrive in a dynamic, international environment.

🛠️ Tools & Technologies

• Major ad platforms (Google Ads, Facebook Ads, LinkedIn Ads)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Mission is the Boss: Focus on the company's success above all else
• Member & Customer-led: Obsessive focus on solving customer problems and creating delightful experiences
• Excellence like Athletes: Maintain high standards and talent density
• Enlightened Despots: Combine distributed ownership with accountability
• Radically Transparent: Make information accessible and written-first
• Kind, Methodic Optimists: Collaborate genuinely without ego and maintain positive intent
• Empathetic Challengers: Give direct feedback with empathy and focus on growth
• Bold & Creative Contrarians: Think differently to achieve greatness and embrace calculated risks
• Disciplined Executors: Focus on making good decisions quickly and break down problems into manageable pieces
• Fight for Simplicity: Eliminate unnecessary processes and stay concise and articulate

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you align with Alan's value of 'Member & Customer-led' in your approach to paid marketing?
• How comfortable are you working autonomously in a remote or hybrid work environment?
• How do you balance creativity and data-driven decision-making in your marketing strategies?

ASSUMPTION: Alan's cultural values are integral to its success, and candidates must demonstrate a strong fit with these principles to thrive in the organization.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Adapting strategies to diverse international markets and cultural nuances
• Balancing autonomy and collaboration in a remote work environment
• Keeping up with industry trends and best practices in paid marketing

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural understanding, and a data-driven approach.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on international markets and cultural nuances.
• Alan's unique approach to health insurance and wellness sets it apart from traditional providers.
• Career progression opportunities may vary based on the company's expansion and growth.

ASSUMPTION: This role offers unique opportunities for growth and innovation in the health insurance and wellness sector.

📝 Sample Projects

• Developing and optimizing a targeted campaign for Spanish small businesses
• Creating and testing ad creatives for Belgian freelancers
• Managing budget allocation and performance tracking for Canadian SMEs

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and international focus of this role.

❓ Key Questions to Ask During Interview

• How does Alan approach adapting paid marketing strategies to diverse international markets?
• What are the key challenges and opportunities in scaling paid acquisition efforts internationally?
• How does Alan support employees' professional growth and development in this role?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Alan foster a collaborative and inclusive work environment, particularly in a remote setting?

ASSUMPTION: These interview questions help candidates better understand the role's requirements, the company's culture, and the team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Alan's careers page
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of successful paid marketing campaigns you've managed, emphasizing data-driven optimization and ROI improvement.
• Be ready to discuss your approach to testing and learning in a dynamic, international environment.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.