Growth Marketer (Remote or On-site in Berlin)

📌 Core Information

🔹 Job Title: Growth Marketer (Remote or On-site in Berlin)

🔹 Company: Lumiform

🔹 Location: Berlin, Germany (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK (On-site in Berlin also an option)

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through automation, AI, and experimentation
• Building and scaling go-to-market workflows across Sales, Marketing, and Customer Success
• Designing creative, high-converting outreach campaigns
• Analyzing performance and iterating through A/B testing and optimization
• Collaborating directly with company leadership and cross-functional teams

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement. It's ideal for candidates who enjoy experimenting with new tools and strategies to drive growth.

📋 Key Responsibilities

✅ Build automated lead workflows for inbound and outbound campaigns using tools like Clay, n8n/Make, and HubSpot

✅ Design creative, high-converting outreach campaigns for LinkedIn, email, and calling

✅ Identify and act on the best times and ways to reach existing leads in the CRM

✅ Repurpose existing contacts and campaigns using smart automations

✅ Automate lifecycle communication across the funnel, including retargeting, upselling, and reactivation

✅ Continuously analyze performance and iterate on what works through A/B testing and optimization

✅ Be highly creative in finding new ways to build and scale revenue-driving campaigns

✅ Collaborate directly with the company leadership as well as Sales, Marketing, and Customer Success

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation. Strong communication and project management skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: 2-5 years of experience in growth marketing, marketing automation, or a similar role

Required Skills:

• Fluency in tools like Clay, n8n, Make, Zapier, or similar platforms
• Ability to write clear, concise, and persona-specific email copy that converts
• Understanding of CRM data, targeting logic, and campaign structure
• Familiarity with deliverability best practices and spam filter avoidance
• Strong analytical skills and comfort setting up tracking, dashboards, and testing
• Fluency in English and clear communication skills

Preferred Skills:

• Experience launching outbound or ABM campaigns in a SaaS company
• Proven track record of building scalable marketing workflows using automation tools
• Background in startup growth, GTM, or RevOps projects

ASSUMPTION: Candidates with a strong analytical mindset, creative problem-solving skills, and a passion for driving growth through experimentation will thrive in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on experience and market rates for mid-level marketing roles in Berlin)

Benefits:

• Flexible work location (fully remote or on-site in Berlin)
• Inclusive environment with flat hierarchies and fast decision-making
• Direct collaboration with founders and shaping a high-impact role
• Move fast, build bold, and help define the future of GTM in SaaS

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on market rates for mid-level marketing roles in Berlin. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (SaaS, specifically focusing on frontline operations and workflow automation)

Company Size: Small (11-50 employees) - Offers a close-knit team and flat hierarchies

Founded: 2019 - Lumiform was founded by the Blasberg brothers with a vision to build the leading deskless worker OS

Company Description:

• Lumiform helps businesses digitize and automate frontline operations, from inspections to trainings and workflows
• Over 1,000 paying customers and 45,000 active users rely on Lumiform to meet the highest safety, quality, and efficiency standards
• Backed by leading investors like Capnamic and 42CAP, with over €10 million raised

Company Specialties:

• Software development and app creation
• UX/UI design
• Product-led growth
• iOS and Android development
• Checklist maker and paperless solutions

Company Website: lumiformapp.com

ASSUMPTION: Lumiform is a growing startup with a strong focus on innovation and continuous improvement. This role offers the opportunity to shape the future of GTM in SaaS and work directly with founders.

📊 Role Analysis

Career Level: Mid-Level - This role requires 2-5 years of experience in growth marketing or a similar field

Reporting Structure: The Growth Marketer will report directly to the company leadership and collaborate with cross-functional teams, including Sales, Marketing, and Customer Success

Work Arrangement: Remote OK (Fully remote or on-site in Berlin) with flexible scheduling

Growth Opportunities:

• Potential to shape a high-impact role and work directly with founders
• Chance to move fast, build bold, and help define the future of GTM in SaaS
• Opportunity to learn and grow within a fast-paced, innovative startup environment

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (Fully remote or on-site in Berlin)

Office Location(s): Torstraße 201 and Linienstraße 144, Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
• Berlin is well-connected by public transportation, making it easy to commute to the office if working on-site

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: Working remotely or on-site in Berlin offers unique advantages, depending on the candidate's preferences and circumstances.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the founders

Key Assessment Areas:

• Data-driven decision-making skills
• Creativity and problem-solving abilities
• Communication and collaboration skills
• Understanding of marketing automation tools and CRM data

Application Tips:

• Highlight relevant experience with marketing automation tools and CRM data
• Demonstrate a strong understanding of data-driven decision making and A/B testing
• Showcase creativity and problem-solving skills through relevant examples or case studies
• Tailor your resume and cover letter to emphasize your fit for this role and company

ATS Keywords: Growth Marketing, Marketing Automation, CRM, A/B Testing, Data Analysis, Campaign Design, Lead Generation, Performance Optimization, Collaboration, Cross-Functional Teams

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Clay
• n8n/Make
• HubSpot
• CRM (likely HubSpot or similar)
• Email marketing platforms (e.g., Mailchimp, SendGrid)
• LinkedIn Sales Navigator

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and cross-functional teamwork
• Data-driven decision making
• Customer-centric approach
• Sustainability and positive environmental impact

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Creative and experimental
• Collaborative and cross-functional
• Flexible and adaptable

Self-Assessment Questions:

• Do I thrive in fast-paced, innovative environments?
• Am I comfortable making data-driven decisions and iterating based on performance?
• Can I work effectively in a remote or hybrid setting?
• Do I enjoy collaborating with cross-functional teams and contributing to a shared vision?

ASSUMPTION: Candidates who align with Lumiform's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic startup environment may require adaptability and flexibility
• Collaborating with cross-functional teams may involve managing different priorities and perspectives
• Balancing creativity and data-driven decision making may require continuous learning and iteration
• Working remotely may present unique challenges, such as maintaining productivity and work-life balance

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on automation, AI, and experimentation
• This role requires a strong analytical mindset and comfort with data-driven decision making
• Career progression may involve moving into a leadership or management role within the growth marketing function

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions. Candidates should be prepared to work in a fast-paced, innovative environment and embrace a data-driven approach to growth.

📝 Sample Projects

• Designing and executing a targeted LinkedIn outreach campaign for a specific ICP industry
• Automating the creation of landing pages for SEO campaigns using n8n and structured inputs
• Building a system to send perfectly timed messages based on role, company size, or ICP fit

ASSUMPTION: These sample projects illustrate the creative, data-driven, and collaborative nature of the Growth Marketer role at Lumiform.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into it?
• How does the team collaborate and make decisions, especially when working remotely?
• What are the most significant challenges facing the company's growth, and how can this role help address them?
• How does Lumiform support work-life balance for remote employees?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interviews by researching Lumiform's company culture, values, and growth strategy
• Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.