Growth Marketing

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Prepared

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling digital demand generation programs
• Driving full-funnel digital marketing campaigns to generate qualified pipeline
• Collaborating with cross-functional teams to develop high-converting, repeatable campaigns
• Optimizing campaign performance and continuously improving results

ASSUMPTION: This role requires a strong background in digital marketing and a proven track record of driving measurable pipeline and revenue impact.

📋 Key Responsibilities

✅ Own and manage end-to-end execution of paid digital programs, including search, social, and display

✅ Analyze campaign performance and continuously optimize for cost efficiency (CPL, CAC) and conversion rates

✅ Run A/B tests on creative, copy, landing pages, and audience segments to improve results over time

✅ Design and implement email workflows, retargeting programs, and other nurture strategies to move prospects through the funnel

✅ Partner with Marketing and Revenue Operations to ensure campaign attribution and tracking are accurate and actionable

✅ Work with Product and Content Marketing to build compelling digital ads, landing pages, and lead magnets

✅ Coordinate with Revenue Operations to maintain clean lead flow, scoring models, and reporting infrastructure

✅ Operate within tools such as HubSpot, Google Ads, LinkedIn Campaign Manager, Meta Ads, and analytics dashboards

✅ Recommend new channels and technologies to improve digital marketing effectiveness

ASSUMPTION: This role requires a strong understanding of performance marketing platforms, web analytics, and marketing automation tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of experience in digital marketing, demand generation, or growth marketing at a B2B SaaS or tech company

Required Skills:

• Expertise with performance marketing platforms (Google Ads, LinkedIn, Meta) and web analytics
• Strong analytical skills with the ability to translate data into actionable insights
• Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and CRM systems (Salesforce preferred)
• Self-starter mindset with excellent time management and communication skills

Preferred Skills:

• Experience in public sector, government, or emergency services markets

ASSUMPTION: Experience in public safety or adjacent markets is a plus but not required.

💰 Compensation & Benefits

Salary Range: $130,000 - $138,000 per year

Benefits:

• Remote-first culture
• Medical, dental, and vision benefits
• 401k + free financial advisors with Betterment
• Monthly cell phone stipend
• Unlimited time off + 15 observed holidays
• 12 weeks of paid parental leave (birthing + non-birthing parents)
• Visit a PSAP (911 Center)
• WeWork membership for all employees
• Annual company offsite
• AI tools like ChatGPT + NotionAI
• $500 work-from-home budget

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels.

📌 Applicant Insights

🔍 Company Context

Industry: Public Safety

Company Size: 51-200 employees

Founded: 2019

Company Description:

• Prepared aims to ensure that emergency response professionals have access to the best technology
• The platform empowers emergency response professionals with data and tools to save lives
• The company fosters diversity, equity, and inclusion to achieve its mission of improving public safety

Company Specialties:

• Emergency response technology
• Assistive AI for public safety
• Data-driven decision-making for emergency services

Company Website: https://www.prepared911.com/

ASSUMPTION: Prepared is a mission-driven company focused on improving emergency response through innovative technology.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: Reports to the Vice President, Marketing

Work Arrangement: Remote solely

Growth Opportunities:

• Potential to grow within the marketing department as the company scales
• Opportunity to work on high-impact campaigns and drive business growth
• Chance to collaborate with cross-functional teams and learn from industry experts

ASSUMPTION: This role offers significant growth potential as the company continues to expand its reach in the public safety sector.

🌍 Location & Work Environment

Office Type: Remote-first

Office Location(s): United States

Geographic Context:

• The role can be performed from anywhere in the United States
• The company has a strong presence in the New York area
• The role may require occasional travel to company events or client meetings

Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited time off

ASSUMPTION: The remote-first work environment offers flexibility and the opportunity to work from anywhere in the United States.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth interview with the marketing team to discuss campaign strategies and performance metrics
• Final interview with the vice president of marketing to discuss cultural fit and long-term goals

Key Assessment Areas:

• Digital marketing expertise and campaign management skills
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company mission
• Prepare for behavioral interview questions that focus on campaign management, optimization, and cross-functional collaboration

ATS Keywords: Digital marketing, demand generation, growth marketing, paid search, social advertising, display campaigns, email nurture, digital funnel optimization, performance marketing, campaign optimization, A/B testing, email workflows, retargeting programs, marketing automation, cross-functional collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's digital marketing expertise, analytical skills, and cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot
• Google Ads
• LinkedIn Campaign Manager
• Meta Ads
• Analytics dashboards

ASSUMPTION: The role requires proficiency in various marketing automation and analytics tools to effectively manage digital campaigns.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven
• Inclusive and diverse
• Data-driven and innovative

Work Style:

• Remote-first and flexible
• Collaborative and cross-functional
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you share Prepared's commitment to improving public safety through innovative technology?
• Are you comfortable working remotely and collaborating with cross-functional teams?
• Do you have a strong data-driven mindset and a proven track record of optimizing campaign performance?

ASSUMPTION: Prepared values candidates who are passionate about the company's mission, comfortable working remotely, and skilled in data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple digital campaigns simultaneously may require strong time management and prioritization skills
• Working remotely may require self-motivation and discipline to maintain productivity
• Collaborating with cross-functional teams may require strong communication and project management skills
• Keeping up with industry trends and best practices in digital marketing may require continuous learning and adaptation

ASSUMPTION: These challenges can be overcome with strong time management, self-motivation, effective communication, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Digital Marketing Manager position in a B2B SaaS or tech company
• Compared to other public safety companies, Prepared offers a strong focus on innovative technology and data-driven decision-making
• Career progression may include moving into a director or vice president of marketing role as the company grows

ASSUMPTION: This role offers a unique opportunity to drive business growth and improve public safety through innovative technology in the public safety sector.

📝 Sample Projects

• Developing and executing a full-funnel digital marketing campaign to generate qualified pipeline for the sales team
• Optimizing campaign performance through A/B testing and data analysis to improve cost efficiency and conversion rates
• Collaborating with cross-functional teams to create compelling digital ads, landing pages, and lead magnets

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Growth Marketing Manager role at Prepared.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the public safety sector, and how does Prepared's technology address them?
• How does the marketing team collaborate with other departments to ensure consistent messaging and branding?
• What opportunities are there for professional growth and development within the marketing department?
• How does Prepared measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support remote employees?

ASSUMPTION: These questions will help assess the company's culture, growth opportunities, and the effectiveness of its digital marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume to highlight relevant digital marketing experience and achievements
• Write a cover letter demonstrating your understanding of the role and company mission
• Prepare for behavioral interview questions focusing on campaign management, optimization, and cross-functional collaboration
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.