📌 Core Information
🔹 Job Title: Growth & Marketing Analyst (m/f/x)
🔹 Company: HelloFresh Spain
🔹 Location: Barcelona, Spain
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Growth
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing performance through data analysis
- Optimizing marketing mix, campaigns, and channel targeting
- Collaborating with stakeholders across various teams and levels
- Conducting complex analyses to identify improvement opportunities
- Presenting insights and recommendations to influence business decisions
ASSUMPTION: This role requires a strong analytical mindset and experience in driving business impact based on data and analytics. Familiarity with marketing metrics and consumer-facing businesses is essential.
📋 Key Responsibilities
✅ Provide cracking insights into customer acquisition and retention, looking for improvement opportunities to optimize marketing mix, campaigns, channel targeting, efficiency, etc.
✅ Work hand-in-hand with stakeholders from the marketing team, translating their business questions into structured and meaningful analytics and aligning on next steps to drive the business forward
✅ Run in-depth analyses, create dashboards and reports, organize and evaluate AB tests, and provide ad-hoc insights – combining business and technical understanding
✅ Carry out complex analyses to understand the impact of initiatives on customer dynamics and economics (conversion, retention, price, discount, referrals, …) and identify and validate opportunities to improve
✅ Discuss the results of your work with stakeholders of various seniority, including functional teams in the Global headquarters and local top management
ASSUMPTION: This role requires strong communication skills to effectively convey complex data insights to non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor or Masters Program in a Top Business/Engineering School/University
Experience: At least 3+ years experience in a similar role, driving business impact based on Data and Analytics. Experience with marketing metrics and/or in a consumer-facing business is a must.
Required Skills:
- Quantitative and analytical mindset with solid SQL skills
- Ability to manage multiple deadlines and prioritize tasks effectively
- Good business sense: outstanding ability to build a “bridge” between business needs and analysis, and between analysis results and business implications
- Proactive, ambitious, and assertive: takes ownership of work and thinks beyond the scope of a given assignment
- Growth mindset and a “learning never stops” attitude
Preferred Skills:
- Experience with a visualization tool (e.g., Tableau)
ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely required for this role due to the location and nature of the business.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level marketing analyst role in Barcelona)
Benefits:
- Delicious discounts on HelloFresh meal kits
- Employee perks (food in the office, Thursday beers, team/company events, Cobee scheme, etc.)
Working Hours: Full-time (40 hours/week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is estimated based on market research for similar roles in Barcelona. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh Spain is part of a large group founded in Berlin in 2011, operating in the meal kit delivery service industry. They entered the Spanish market in November 2022 with an innovative data-driven supply chain and a significant sustainability focus.
Company Size: HelloFresh Spain is a mid-sized company with 2-10 employees, part of a larger group with 18,000+ employees globally.
Founded: HelloFresh was founded in Berlin in 2011 and entered the Spanish market in 2022.
Company Description:
- HelloFresh is the world’s leading meal kit provider, delivering in 18 countries across 4 continents with a revenue of €8.3 billion in 2024.
- They entered the Spanish market with an innovative data-driven supply chain and a significant sustainability focus.
- Mid-term, they have great ambitions to grow into a leading food organization in Spain, impeccably delivering tailored everyday eating options that customers are excited about.
Company Specialties:
- Meal kit delivery service
- Data-driven supply chain
- Sustainability focus
Company Website: https://www.hellofresh.com/es/
ASSUMPTION: HelloFresh Spain is focused on growth and expansion in the Spanish market, offering opportunities for career development and growth within the company.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing & Growth team and collaborates with various stakeholders across the company.
Work Arrangement: On-site, full-time with flexible hours and a results-driven work environment
Growth Opportunities:
- Potential for accelerated growth trajectory in a fast-paced, flat-hierarchy environment
- Exposure to a broad scope of business challenges and high visibility within the company
- Learning opportunities from top-notch colleagues in marketing, data, growth, and other areas
ASSUMPTION: This role offers significant growth potential for the right candidate, given HelloFresh's expansion plans and data-driven approach to business.
🌍 Location & Work Environment
Office Type: On-site, with an office located in Barcelona
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain, known for its vibrant culture, beautiful architecture, and Mediterranean climate.
- The city offers a high quality of life, with a rich culinary scene, numerous cultural attractions, and a strong sense of community.
- Barcelona is a major hub for technology and innovation, with a thriving startup ecosystem.
Work Schedule: Full-time (40 hours/week) with flexible hours and a results-driven work environment
ASSUMPTION: Barcelona offers a dynamic and vibrant work environment, with a strong focus on innovation and technology.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical interview with the Marketing & Growth team
- Final interview with the hiring manager
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with HelloFresh's values
- Technical proficiency in SQL and data visualization tools
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous data analysis projects and their impact on business decisions
- Research HelloFresh's mission, values, and expansion plans to demonstrate your enthusiasm and alignment with the company's goals
ATS Keywords: Data Analysis, Marketing Metrics, Customer Acquisition, Retention, AB Testing, Dashboards, Stakeholder Management, Business Impact, SQL, Growth Mindset
ASSUMPTION: HelloFresh's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- SQL
- Data visualization tools (e.g., Tableau)
- Spreadsheet software (e.g., Excel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the data analysis and marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Reliability
- Innovation
- Sustainability
- Customer-centricity
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Fast-paced and dynamic
- Flat hierarchy and open communication
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a growth mindset and a strong desire to learn and adapt?
ASSUMPTION: HelloFresh values candidates who are passionate about data, innovation, and driving business impact through their work.
⚠️ Potential Challenges
- Managing multiple deadlines and priorities in a fast-paced environment
- Communicating complex data insights to non-technical stakeholders
- Adapting to a dynamic and evolving work environment
- Working in a flat-hierarchy structure with diverse teams and stakeholders
ASSUMPTION: These challenges are inherent to working in a fast-growing, data-driven company with a flat-hierarchy structure.
📈 Similar Roles Comparison
- This role is unique in its focus on driving marketing performance through data analysis and optimization
- Similar roles in the industry may focus more on specific marketing channels or customer segments
- Career progression in this role may lead to senior marketing analyst or manager positions within HelloFresh or other companies
ASSUMPTION: This role offers a unique opportunity to drive business impact through data analysis and optimization in a fast-growing company.
📝 Sample Projects
- Analyzing customer acquisition and retention data to optimize marketing spend and improve ROI
- Conducting A/B tests to evaluate the impact of marketing campaigns and initiatives on customer behavior
- Developing dashboards and reports to monitor marketing performance and identify trends and opportunities
ASSUMPTION: These sample projects are representative of the types of analyses and initiatives the Growth & Marketing Analyst will be responsible for in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does this role collaborate with other teams and stakeholders within the company?
- What opportunities are there for growth and development within the marketing team and HelloFresh as a whole?
- How does HelloFresh approach data privacy and security, particularly in relation to customer data?
- What is the company's long-term vision for expansion and growth in the Spanish market?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, team dynamics, and the company's long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous data analysis projects and their impact on business decisions
- Research HelloFresh's mission, values, and expansion plans to demonstrate your enthusiasm and alignment with the company's goals
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
