📌 Core Information
🔹 Job Title: Growth & Marketing Analyst (m/f/x)
🔹 Company: HelloFresh
🔹 Location: Barcelona, Barcelona, Spain
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing performance through data analysis
- Collaborating with various teams and stakeholders
- Optimizing marketing mix, campaigns, and channel targeting
- Working in a fast-paced, flat-hierarchy environment with best-in-class data and growth practices
ASSUMPTION: This role requires a strong analytical mindset and the ability to manage multiple deadlines effectively.
📋 Key Responsibilities
✅ Provide insights into customer acquisition and retention to optimize marketing mix, campaigns, and channel targeting
✅ Work hand-in-hand with stakeholders to translate business questions into structured and meaningful analytics and align on next steps
✅ Run in-depth analyses, create dashboards and reports, organize and evaluate AB tests, and provide ad-hoc insights
✅ Carry out complex analyses to understand the impact of initiatives on customer dynamics and economics and identify and validate opportunities to improve
✅ Discuss the results of your work with stakeholders of various seniority, including functional teams in the Global headquarters and local top management
ASSUMPTION: This role requires strong communication skills to effectively convey complex data insights to non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor or Masters Program in a Top Business/Engineering School/University
Experience: At least 3+ years experience in a similar role, driving business impact based on Data and Analytics. Experience with marketing metrics and/or in a consumer-facing business is a must.
Required Skills:
- Quantitative and analytical mindset with solid SQL skills
- Experience with a visualization tool (e.g., Tableau) is a plus
- Ability to manage multiple deadlines and prioritize tasks effectively
- Good business sense: outstanding ability to build a “bridge” between business needs and analysis, and between analysis results and business implications
Preferred Skills:
- Experience with a growth mindset and a “learning never stops” attitude
ASSUMPTION: Candidates with experience in a fast-growing start-up/scale-up, consulting company, or a data-driven corporate may have an advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Direct, high impact from day one on one of the fastest-growing food & technology companies in Spain in an exciting growth phase
- A wide range of responsibilities and exposure to a broad scope of business challenges
- A vibrant, international environment with mission-driven colleagues
- An opportunity to learn from top-notch colleagues, experts in their areas (marketing, data, growth, etc.), both in the Group headquarters and in the local cross-functional Spain team
- Flat hierarchy and potential for an accelerated growth trajectory
- Office in Barcelona
- Delicious discounts on HelloFresh meal kits
- Benefit from our selection of employee perks (food in the office; Thursday beers; team/company events; Cobee scheme, and more)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Final compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions.
Company Size: HelloFresh is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to 18 countries across 4 continents.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainability.
- HelloFresh Group consists of six brands that cater to various customer preferences and meal occasions.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/
ASSUMPTION: HelloFresh's large size and global presence offer applicants the opportunity to work in a dynamic and diverse environment with ample growth potential.
📊 Role Analysis
Career Level: This role is suitable for mid-senior level professionals with 2-5 years of experience in a similar role.
Reporting Structure: The Growth & Marketing Analyst will report directly to the Marketing & Growth team and collaborate with various stakeholders across the company.
Work Arrangement: This is an on-site position based in Barcelona, Spain.
Growth Opportunities:
- Exposure to a broad scope of business challenges and high visibility within the company
- Flat hierarchy and potential for an accelerated growth trajectory
- Opportunity to learn from top-notch colleagues and experts in various fields
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, given HelloFresh's rapid expansion and flat hierarchy.
🌍 Location & Work Environment
Office Type: HelloFresh's Barcelona office is a vibrant, international environment with mission-driven colleagues.
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
- The city is known for its rich history, culture, and vibrant food scene
- Barcelona offers a high quality of life, with a mild Mediterranean climate, beautiful architecture, and numerous cultural attractions
Work Schedule: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: Barcelona's vibrant culture and high quality of life make it an attractive location for professionals seeking a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication skills and ability to convey complex data insights effectively
- Cultural fit and alignment with HelloFresh's values
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork
ATS Keywords: Data analysis, marketing metrics, customer acquisition, retention, SQL, Tableau, AB testing, business impact, problem structuring, recommendation definition
ASSUMPTION: HelloFresh's application process is designed to assess candidates' analytical skills, communication abilities, and cultural fit, with a focus on problem-solving and teamwork.
🛠️ Tools & Technologies
- SQL
- Tableau
- Excel
- Google Analytics
ASSUMPTION: Familiarity with SQL and Tableau is essential for this role, while experience with other data analysis and visualization tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Ambition
- Responsibility
- Fairness
- Trust
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Fast-paced and dynamic
- Results-focused and ambitious
Self-Assessment Questions:
- Do you have a strong analytical mindset and the ability to manage multiple deadlines effectively?
- Are you comfortable working in a fast-paced, collaborative environment with diverse stakeholders?
- Do you share HelloFresh's values and commitment to quality, ambition, responsibility, fairness, and trust?
ASSUMPTION: Candidates who align with HelloFresh's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple deadlines and prioritizing tasks effectively in a fast-paced environment
- Conveying complex data insights to non-technical stakeholders
- Working with diverse teams and stakeholders across various functions and locations
- Keeping up with the company's rapid growth and expansion
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, effective communication, and the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving marketing performance through data analysis and collaboration with various teams and stakeholders
- Compared to other marketing analyst roles, this position offers high visibility and the opportunity to work on a wide range of business challenges
- Career progression may include opportunities to specialize in specific areas of marketing or take on more strategic roles within the company
ASSUMPTION: This role offers a unique combination of analytical, collaborative, and strategic responsibilities, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Analyzing customer acquisition and retention data to optimize marketing mix and campaign targeting
- Developing and maintaining dashboards to monitor key marketing performance indicators and trends
- Conducting AB tests to evaluate the impact of marketing initiatives on customer dynamics and economics
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of analysis required for this role, highlighting the importance of strong analytical and communication skills.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the company, and how can this role contribute to addressing them?
- How does this role collaborate with other teams and stakeholders within the company, and what are the key priorities for the first 90 days?
- What opportunities are there for professional growth and development within the company, and how does HelloFresh support its employees in achieving their career goals?
- How does HelloFresh foster a culture of innovation and continuous learning, and what resources are available to support employees in staying up-to-date with industry trends and best practices?
- What is the work-life balance like for employees in this role, and how does HelloFresh support work-life integration?
ASSUMPTION: These interview questions are designed to assess the role's fit with the candidate's skills, interests, and career goals, as well as HelloFresh's culture and opportunities for professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis, marketing, and problem-solving
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork
- Follow up with the hiring manager or HR representative within 5 business days after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
