Growth Marketing and PR Manager

📌 Core Information

🔹 Job Title: Growth Marketing and PR Manager

🔹 Company: Sarmad

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing & PR

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing growth marketing strategies to drive customer acquisition and retention
• Leveraging digital marketing channels and tactics to reach target audiences
• Managing public relations activities to enhance brand reputation and visibility
• Collaborating with cross-functional teams to ensure consistent messaging and branding

ASSUMPTION: This role requires a strong background in both growth marketing and public relations, with a proven track record of driving business growth through innovative marketing initiatives.

📋 Key Responsibilities

✅ Develop and implement growth marketing strategies to drive customer acquisition and retention

✅ Utilize various digital marketing channels and tactics to reach target audiences

✅ Create and optimize marketing campaigns to generate leads and conversions

✅ Analyze and report on marketing campaign performance and make data-driven recommendations for improvement

✅ Develop and maintain relationships with media contacts and influencers to secure media coverage

✅ Create and distribute press releases and other PR materials to enhance brand visibility

✅ Manage and monitor social media accounts and engage with followers and customers

✅ Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing and PR efforts

✅ Stay up-to-date with industry trends and best practices in growth marketing and PR

ASSUMPTION: The ideal candidate will have experience in creating and optimizing marketing campaigns, as well as a strong understanding of PR strategies and media relations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, or a related field

Experience: Proven work experience as a Growth Marketing Manager, PR Manager, or similar role (2-5 years)

Required Skills:

• Strong knowledge of digital marketing channels and tactics
• Experience in creating and optimizing marketing campaigns to drive customer acquisition and retention
• Excellent analytical and problem-solving skills
• Knowledge of PR strategies and experience in media relations
• Excellent written and verbal communication skills
• Ability to work well in a fast-paced and dynamic environment
• Creative thinker with a passion for innovation

Preferred Skills:

• Fluency in Arabic
• Experience with marketing automation tools

ASSUMPTION: Fluency in Arabic may be beneficial for this role, as it involves managing public relations activities in the Middle East.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level marketing role in Egypt is EGP 25,000 - 40,000 per month. Sarmad may offer a competitive salary within this range based on experience and qualifications.

Benefits:

• Health insurance
• Flexible work hours
• Remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available.

ASSUMPTION: Sarmad offers competitive compensation and benefits packages for the IT services and consulting industry in Egypt.

📌 Applicant Insights

🔍 Company Context

Industry: Sarmad operates in the IT services and consulting industry, focusing on financial technology. The company is based in Riyadh, Saudi Arabia, with a presence in Egypt.

Company Size: Sarmad is a medium-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Sarmad was founded in 2021, making it a relatively new player in the industry with a strong focus on growth and innovation.

Company Description:

• Sarmad is a software house focusing on financial technology
• The company crafts software and ventures in the financial sector
• Sarmad specializes in IT services and IT consulting

Company Specialties:

• Financial technology
• IT services
• IT consulting

Company Website: sarmad.sa

ASSUMPTION: Sarmad's focus on financial technology and IT services makes it an attractive employer for marketing professionals looking to gain experience in the tech industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the CEO or a senior marketing manager, depending on the company's organizational structure.

Work Arrangement: The role is remote, with the option to work from Cairo, Egypt, or another location within the same time zone.

Growth Opportunities:

• Potential career progression to a senior marketing role within the company
• Opportunities to work on diverse projects and gain experience in various aspects of marketing and PR
• Chance to contribute to the growth and success of a relatively new and innovative company

ASSUMPTION: Sarmad's focus on growth and innovation provides ample opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Remote work with the option to work from a co-working space or the company's office in Riyadh, Saudi Arabia, if preferred.

Office Location(s): Riyadh, Saudi Arabia (headquarters); Cairo, Egypt (remote work option)

Geographic Context:

• Cairo, Egypt, offers a vibrant and multicultural work environment with a rich history and diverse cultural attractions
• The city has a well-established IT industry and a growing startup ecosystem
• Cairo's strategic location in the Middle East provides opportunities for regional collaboration and expansion

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options available. The work schedule may vary depending on the time zone and team preferences.

ASSUMPTION: Working remotely for a company based in a different time zone may require some flexibility in working hours to accommodate team meetings and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager or a panel of interviewers

Key Assessment Areas:

• Marketing and PR skills and experience
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and PR experience and skills
• Prepare examples of successful marketing campaigns or PR initiatives you've led in the past
• Demonstrate your understanding of the company and its focus on financial technology

ATS Keywords: Growth marketing, PR, digital marketing, customer acquisition, campaign optimization, analytical skills, media relations, communication skills, social media management, collaboration, industry trends, innovation

ASSUMPTION: Sarmad uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management platforms (e.g., Hootsuite, Buffer)
• PR and media monitoring tools (e.g., Mention, Brand24)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the marketing team's workflow.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced and dynamic work environment?
• Are you comfortable working remotely and collaborating with teams in different time zones?
• Do you have a proven track record of driving business growth through innovative marketing initiatives?

ASSUMPTION: Sarmad values innovation, collaboration, and a customer-focused approach, making it an attractive employer for marketing professionals who share these values.

⚠️ Potential Challenges

• Working remotely for a company based in a different time zone may require some flexibility in working hours
• The role may involve managing multiple projects and priorities, requiring strong organizational skills and time management
• The company's focus on financial technology may require some learning and adaptation for candidates with a background in other industries
• The competitive nature of the IT services and consulting industry may present challenges in driving customer acquisition and retention

ASSUMPTION: These potential challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Growth Marketing Manager: Focuses primarily on customer acquisition and retention through marketing channels, with less emphasis on PR activities
• PR Manager: Specializes in public relations and brand reputation management, with less emphasis on growth marketing and customer acquisition
• Marketing Manager: Oversees the overall marketing strategy, including both growth marketing and PR activities, but may have less focus on specific channels or tactics

ASSUMPTION: The Growth Marketing and PR Manager role combines the responsibilities of a Growth Marketing Manager and a PR Manager, making it a unique and challenging opportunity for marketing professionals with a strong background in both areas.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new financial technology product
• Managing a PR crisis and implementing strategies to mitigate negative publicity
• Conducting market research and analysis to identify new growth opportunities for the company

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and challenges that a Growth Marketing and PR Manager may face in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to measuring and optimizing marketing campaign performance?
• How does the company collaborate with external partners and vendors to enhance its marketing and PR efforts?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: Asking these questions can help you better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and PR experience and skills
• Prepare examples of successful marketing campaigns or PR initiatives you've led in the past
• Follow up with the hiring manager or HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.