📌 Core Information
🔹 Job Title: Growth Marketing Director
🔹 Company: Miratech
🔹 Location: London, UK
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive growth marketing strategies to drive client acquisition
- Overseeing digital marketing strategies and managing a high-performing marketing team
- Collaborating cross-functionally to align marketing efforts with broader business goals
- Monitoring key performance metrics and making data-driven decisions to optimize campaigns
- Partnering with an agency to create and maintain a new company website and SEO strategy
ASSUMPTION: This role requires a strategic thinker with a strong background in growth marketing, demand generation, and digital marketing. The ideal candidate will have proven experience in creating and executing successful growth marketing strategies and managing high-performing teams.
📋 Key Responsibilities
✅ Creating and executing a comprehensive growth marketing strategy and plan that aligns with the company's overall business goals and marketing strategy
✅ Developing and optimizing paid acquisition and retention campaigns using strategies such as ABM to nurture leads through the sales funnel until they become paying and repeat clients
✅ Leading the creation and ongoing development and maintenance of the company's new website and SEO strategy
✅ Developing and executing multi-channel digital marketing campaigns, including email marketing, database strategy, social media, SEO, PPC, and display advertising, with a solid understanding of marketing automation tools
✅ Tracking and analyzing KPIs to measure performance and identify areas for optimization through regular reporting
✅ Managing and growing a team of marketing professionals to achieve ambitious growth goals, proven experience aligning sales and marketing, and collaborating closely or leading a BDR function
✅ Performing other duties as may reasonably be required in alignment with the purpose of the role
ASSUMPTION: The responsibilities listed above are based on the job description provided. However, it is essential to confirm the specific details and requirements with the employer during the application process.
🎯 Required Qualifications
Education: A Bachelor's degree in Marketing, Business, or a related field
Experience: At least 10+ years of experience in marketing, with at least 5-7 years of that focused on growth
Required Skills:
- Exceptional analytical skills, with experience in using data to drive decision-making
- Excellent leadership and communication skills
- Ability to be innovative, creative, and adaptive to changing market dynamics and client preferences
- Native English speaker with excellent leadership and communication skills and a track record of building, motivating, inspiring, and managing high-performing teams
Preferred Skills:
- Experience in the IT services and consulting industry
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: The required qualifications listed above are based on the job description provided. However, it is essential to confirm the specific details and requirements with the employer during the application process.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between £80,000 and £120,000 per year, based on industry standards for a Growth Marketing Director with 10+ years of experience in the IT services and consulting industry in London.
Benefits:
- Culture of Relentless Performance: join an unstoppable technology development team with a 99% project success rate and more than 25% year-over-year revenue growth
- Competitive pay and benefits package, including health insurance
- Work from anywhere culture with remote work flexibility
- Growth mindset with professional development opportunities, including certification programs, mentorship, and talent investment programs, internal mobility, and internship opportunities
- Global impact by collaborating on impactful projects for top global clients and shaping the future of industries
- Welcoming multicultural environment with open communication and regular team-building company social events
- Social sustainability values focused on IT education, community empowerment, fair operating practices, environmental sustainability, and gender equality
Working Hours: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 5:30 PM GMT, with flexibility for remote work
ASSUMPTION: The salary range and benefits listed above are estimates based on industry standards for the role, experience level, and location. However, it is essential to confirm the specific details and requirements with the employer during the application process.
📌 Applicant Insights
🔍 Company Context
Industry: Miratech operates in the IT Services and IT Consulting industry, focusing on helping visionaries change the world by bringing together global enterprise innovation and start-up innovation. The company supports digital transformation for some of the world's largest enterprises.
Company Size: Miratech is a mid-sized company with 501-1,000 employees, providing a supportive work environment with open communication and regular team-building social events.
Founded: Miratech was founded in 1989 and has since grown to operate across five continents and in over 25 countries around the world.
Company Description:
- Miratech helps visionaries change the world by bringing together global enterprise innovation and start-up innovation
- The company supports digital transformation for some of the world's largest enterprises
- Miratech's culture of Relentless Performance enables over 99% of its engagements to succeed by meeting or exceeding scope, schedule, and/or budget objectives
Company Specialties:
- Outsourcing
- Software Development
- Professional Services
Company Website: www.miratechgroup.com
ASSUMPTION: The company context information listed above is based on the provided LinkedIn data. However, it is essential to confirm the specific details and requirements with the employer during the application process.
📊 Role Analysis
Career Level: The Growth Marketing Director role is a senior-level position, requiring at least 10 years of experience in marketing, with a focus on growth for the past 5-7 years.
Reporting Structure: The Growth Marketing Director will report directly to the VP Marketing and oversee a team of marketing professionals.
Work Arrangement: This role offers a work-from-anywhere culture with remote work flexibility, allowing for a better work-life balance.
Growth Opportunities:
- Potential to grow and develop within the marketing department or explore other opportunities within the company
- Access to professional development opportunities, including certification programs, mentorship, and talent investment programs
- Chance to work on impactful projects for top global clients and shape the future of industries
ASSUMPTION: The role analysis information listed above is based on the provided job description and LinkedIn data. However, it is essential to confirm the specific details and requirements with the employer during the application process.
🌍 Location & Work Environment
Office Type: Miratech has a global presence with offices in multiple countries. The primary office for this role is in London, UK.
Office Location(s): 4-12 Regent Street, 6-8 Dartford Road, London, SW1Y 4RG, GB
Geographic Context:
- London is a major global city with a vibrant tech industry and a diverse talent pool
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options
- London has a temperate maritime climate, with mild winters and warm summers
Work Schedule: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 5:30 PM GMT, with flexibility for remote work
ASSUMPTION: The location and work environment information listed above is based on the provided job description and LinkedIn data. However, it is essential to confirm the specific details and requirements with the employer during the application process.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications
- Final interview or assessment with key stakeholders to ensure a strong fit for the team
Key Assessment Areas:
- Strategic thinking and growth marketing expertise
- Analytical skills and data-driven decision-making
- Leadership and team management skills
- Communication and interpersonal skills
- Cultural fit and alignment with Miratech's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of growth marketing strategies and digital marketing channels
- Showcase your ability to analyze data and make data-driven decisions
- Prepare examples of successful growth marketing campaigns you've led or contributed to
ATS Keywords: Growth Marketing, Demand Generation, Digital Marketing, ABM, SEO, PPC, Email Marketing, Social Media, Marketing Automation, Team Management, Cross-Functional Collaboration, Data-Driven Decision Making, Strategic Thinking, Innovative, Creative, Adaptable
ASSUMPTION: The interview and application insights listed above are based on typical hiring processes for similar roles in the industry. However, it is essential to confirm the specific details and requirements with the employer during the application process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
ASSUMPTION: The tools and technologies listed above are commonly used in growth marketing roles. However, it is essential to confirm the specific tools and technologies required for this role with the employer during the application process.
👔 Cultural Fit Considerations
Company Values:
- Relentless Performance: Miratech's culture is focused on delivering exceptional results and continuously improving
- Global Impact: The company works with top global clients and supports digital transformation for some of the world's largest enterprises
- Innovation: Miratech brings together global enterprise innovation and start-up innovation to help visionaries change the world
Work Style:
- Collaborative: Miratech fosters a welcoming multicultural environment with open communication and regular team-building social events
- Data-driven: The company values analytical skills and uses data to drive decision-making
- Adaptable: Miratech remains nimble even as a global leader and encourages innovation and creativity
Self-Assessment Questions:
- Do you have a proven track record of building, motivating, inspiring, and managing high-performing teams?
- Are you comfortable working in a global, multicultural environment with remote team members?
- Do you thrive in a data-driven, collaborative work environment focused on delivering exceptional results?
ASSUMPTION: The cultural fit considerations listed above are based on the provided job description and LinkedIn data. However, it is essential to confirm the specific details and requirements with the employer during the application process.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance and engagement
- Balancing multiple priorities and projects simultaneously while maintaining a high level of quality and efficiency
- Adapting to changing market dynamics and client preferences in a fast-paced, competitive industry
- Navigating a global organization with multiple offices and time zones
ASSUMPTION: The potential challenges listed above are based on typical challenges faced by growth marketing directors in similar roles. However, it is essential to confirm the specific challenges and expectations for this role with the employer during the application process.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Growth Marketing Director position focuses primarily on driving client acquisition and revenue growth through strategic, data-driven marketing campaigns
- This role requires a strong background in growth marketing, demand generation, and digital marketing, as well as proven experience in creating and executing successful growth marketing strategies
- Career progression in this role may lead to senior marketing leadership positions, such as VP Marketing or Chief Marketing Officer, or other executive roles within the company
ASSUMPTION: The similar roles comparison listed above is based on typical career paths and industry standards for growth marketing roles. However, it is essential to confirm the specific details and requirements with the employer during the application process.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy and plan to drive client acquisition and revenue growth for a new product launch
- Optimizing paid acquisition and retention campaigns using ABM strategies to improve ROI and drive repeat business
- Leading the creation and ongoing development and maintenance of a new company website and SEO strategy to improve organic traffic and conversions
ASSUMPTION: The sample projects listed above are based on typical projects undertaken by growth marketing directors in similar roles. However, it is essential to confirm the specific projects and expectations for this role with the employer during the application process.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Miratech's growth marketing efforts and where this role fits into the overall marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Miratech measure the success of its growth marketing campaigns, and what KPIs are most important for this role?
- What is the company's approach to work-life balance and remote work flexibility?
ASSUMPTION: The key questions to ask during the interview listed above are based on typical questions asked by candidates in similar roles. However, it is essential to tailor the questions to the specific details and requirements of this role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your background in growth marketing, demand generation, and digital marketing
- Prepare examples of successful growth marketing campaigns you've led or contributed to, demonstrating your ability to analyze data and make data-driven decisions
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
