📌 Core Information
🔹 Job Title: Growth Marketing Director
🔹 Company: Miratech
🔹 Location: London, UK (with remote work flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of growth marketing strategies
- Demand generation and digital marketing campaigns
- Website development and management
- Team leadership and cross-functional collaboration
- Data-driven decision making and performance optimization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in growth marketing to drive business growth and achieve set KPIs.
📋 Key Responsibilities
✅ Create and execute comprehensive growth marketing strategies and demand generation programs aligned with business goals
✅ Develop and optimize paid acquisition and retention campaigns using strategies such as ABM
✅ Lead the creation and ongoing development and maintenance of the new website and SEO strategy
✅ Develop and execute multi-channel digital marketing campaigns (email marketing, social media, SEO, PPC, display advertising, etc.)
✅ Track and analyze KPIs to measure performance and identify areas for improvement
✅ Manage and grow a team of marketing professionals, collaborate closely with sales, and lead a BDR function
✅ Perform other duties as may reasonably be required in alignment with the purpose of the role
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, team management, and cross-functional collaboration to drive business growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: At least 10+ years of experience in marketing, with at least 5-7 years of that focused on growth
Required Skills:
- Proven experience in creating and executing successful growth marketing strategies
- Exceptional analytical skills, with experience in using data to drive decision-making
- Excellent leadership and communication skills
- Native English speaker with a track record of building, motivating, inspiring, and managing high-performing teams
- Ability to be innovative, creative, and adaptive to changing market dynamics and client preferences
Preferred Skills:
- Experience in marketing automation tools
- Familiarity with ABM strategies
ASSUMPTION: Candidates should have a strong background in growth marketing, exceptional analytical skills, and proven leadership experience to excel in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a senior marketing role in London)
Benefits:
- Culture of Relentless Performance
- Competitive pay and benefits package, including health insurance
- Work from anywhere culture
- Growth mindset with professional development opportunities
- Global impact through collaboration on impactful projects
- Welcoming multicultural environment with open communication and regular team-building events
- Social sustainability values focused on IT education, community empowerment, fair operating practices, environmental sustainability, and gender equality
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in London, with benefits tailored to attract and retain top talent in the field.
📌 Applicant Insights
🔍 Company Context
Industry: Miratech operates in the IT services and consulting industry, focusing on digital transformation for large enterprises
Company Size: Miratech has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: Miratech was founded in 1989 and has since grown into a global leader in IT services and consulting
Company Description:
- Miratech helps visionaries change the world by bringing together global enterprise innovation and start-up innovation
- Supports digital transformation for the largest enterprises on the planet
- Cultural focus on Relentless Performance, enabling over 99% of engagements to succeed
Company Specialties:
- Outsourcing
- Software development
- Professional services
Company Website: www.miratechgroup.com
ASSUMPTION: Miratech's focus on digital transformation and global impact provides an exciting opportunity for growth marketing professionals to make a significant impact.
📊 Role Analysis
Career Level: Senior-level role reporting to the VP of Marketing
Reporting Structure: This role will manage a team of marketing professionals and collaborate closely with sales and other departments
Work Arrangement: Full-time with remote work flexibility, allowing for a better work-life balance
Growth Opportunities:
- Potential for career progression within the marketing department or other areas of the business
- Opportunities to work on high-impact projects and drive business growth
- Access to professional development opportunities, including certification programs, mentorship, and talent investment programs
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career progression and professional development.
🌍 Location & Work Environment
Office Type: Miratech has offices in multiple locations worldwide, with remote work flexibility
Office Location(s): London, UK (with remote work flexibility)
Geographic Context:
- London is a major global hub for technology, finance, and business
- Offers a multicultural environment with a wide range of amenities and attractions
- Excellent transportation links and international connectivity
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The remote work flexibility and global presence of Miratech provide an attractive work environment for candidates seeking a better work-life balance and international exposure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interviews with the hiring manager and other team members
- Case study or presentation (if applicable)
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and growth marketing expertise
- Analytical skills and data-driven decision-making
- Leadership and team management capabilities
- Cross-functional collaboration and communication skills
- Alignment with Miratech's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements
- Prepare examples of successful growth marketing campaigns and their results
- Research Miratech's company culture and values to demonstrate your fit
- Practice common interview questions and prepare questions to ask the interviewer
ATS Keywords: Growth marketing, demand generation, digital marketing, ABM, SEO, PPC, email marketing, team management, cross-functional collaboration, data-driven decision-making
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, leadership capabilities, and cultural fit with Miratech.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Candidates should have experience with marketing automation tools, CRM software, and other relevant marketing technologies to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Relentless Performance
- Integrity
- Customer Focus
- Innovation
- Collaboration
Work Style:
- Strategic and data-driven approach
- Strong leadership and team management skills
- Adaptability and creativity in the face of changing market dynamics
- Collaborative and cross-functional mindset
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy driving business growth through strategic marketing initiatives?
- Are you an excellent communicator and leader, able to inspire and motivate high-performing teams?
- Do you have a proven track record of success in growth marketing and a strong analytical mindset?
ASSUMPTION: Candidates should assess their fit with Miratech's company values and work style to ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- Managing a team remotely and ensuring consistent performance
- Adapting to a fast-paced, dynamic work environment
- Balancing strategic planning with hands-on campaign execution
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and adaptability skills, as well as a strategic and data-driven approach.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on growth and demand generation
- Requires a strong analytical mindset and data-driven decision-making skills
- Offers excellent growth opportunities and a clear path for career progression
ASSUMPTION: This role offers unique growth and leadership opportunities compared to traditional marketing roles, with a strong focus on driving business growth through strategic marketing initiatives.
📝 Sample Projects
- Developing and executing a comprehensive growth marketing strategy for a new product launch
- Optimizing paid acquisition and retention campaigns using ABM strategies
- Leading the creation and ongoing development of a new website and SEO strategy
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, requiring a strong analytical mindset and excellent leadership skills.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as sales and product management?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities are there for professional development and career growth within the marketing department or other areas of the business?
- How does Miratech support work-life balance for its employees?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your growth marketing experience and achievements
- Prepare examples of successful growth marketing campaigns and their results
- Research Miratech's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
