Growth Marketing Executive

📌 Core Information

🔹 Job Title: Growth Marketing Executive

🔹 Company: Infrrd

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site (with Remote OK)

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with Remote OK for some positions

🚀 Job Overview

Key aspects of this role include:

• Driving performance marketing campaigns to fuel lead pipeline
• Managing Google Ads end-to-end and optimizing lead generation strategies
• Collaborating with content, design, and sales teams for aligned demand-gen efforts
• Working with a fast-growing B2B SaaS company with global ambitions

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and experience in generating leads for US-based markets from India.

📋 Key Responsibilities

✅ Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube)

✅ Manage budgets, monitor spend, and improve cost-per-lead (CPL)

✅ Track and analyze leads through HubSpot, ensuring correct attribution across paid channels

✅ Report campaign performance with insights and actionable recommendations

✅ Set up experiments and A/B tests to improve conversion rates

✅ Collaborate with content, design, and sales teams for aligned demand-gen efforts

✅ Research and implement keyword strategies for optimal ROI

✅ Stay updated on Google Ads platform changes and trends

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of hands-on Google Ads experience, ideally in a B2B SaaS environment

Required Skills:

• Proven track record of generating leads for US-based markets from India
• Strong understanding of HubSpot CRM, lead tracking, and campaign attribution
• Familiarity with full-funnel lead gen strategies (TOFU, MOFU, BOFU)
• Strong analytical skills with comfort in using tools like Google Analytics, Google Tag Manager, Looker Studio, etc.
• Ability to optimize campaigns toward quality leads—not just volume
• US client lead-gen experience is a strong plus

Preferred Skills:

• Fluency in English
• Experience with marketing automation tools
• Knowledge of marketing funnels and customer journey mapping

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a proven track record of generating leads for US-based markets will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (based on experience and skills)

Benefits:

• Health insurance
• Retirement benefits
• Flexible work hours
• Opportunities for professional growth

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Bangalore, India. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 201-500 employees (Mid-size company)

Founded: 2016 (10 years ago)

Company Description:

• Infrrd is an Enterprise AI company that uses AI and Machine Learning technologies to help customers automate human tasks.
• The company specializes in Robotic Process Automation, Natural Language Processing, Image Classification, Data Extraction, and more.
• Infrrd focuses on industries like insurance, mortgage, real estate, engineering, and logistics, providing tailored solutions for each.

Company Specialties:

• Robotic Process Automation
• Natural Language Processing
• Image Classification
• Data Extraction
• OCR
• Machine Learning
• Artificial Intelligence
• Intelligent Data Capture
• Intelligent Document Processing
• Intelligent Data Processing
• Mortgage Automation
• Invoice Automation
• Mortgage QC Automation
• Insurance Automation
• Document Automation
• Engineering Diagrams Data Extraction

Company Website: infrrd.ai

ASSUMPTION: Infrrd is a growing company with a strong focus on innovation and providing tailored solutions for various industries.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site with Remote OK for some positions

Growth Opportunities:

• Potential to grow into a senior role as the company expands
• Opportunities to work on global marketing campaigns
• Chance to gain experience in B2B SaaS marketing and lead generation

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: On-site with Remote OK for some positions

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry.
• The city has a tropical savanna climate with distinct wet and dry seasons.
• Bangalore is well-connected by air, rail, and road, making it easily accessible from other major cities in India.

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: Bangalore offers a vibrant tech industry and a pleasant climate, making it an attractive location for tech professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and team members
• Final round with the Marketing Manager

Key Assessment Areas:

• Google Ads experience and expertise
• Understanding of B2B SaaS marketing
• Lead generation strategies and tactics
• Analytical skills and data-driven decision-making
• Collaboration and communication skills

Application Tips:

• Highlight your experience with Google Ads and lead generation for US-based markets
• Tailor your resume to emphasize skills and experiences relevant to this role
• Prepare examples of successful lead generation campaigns you've managed
• Research Infrrd's products and services to demonstrate your understanding of the company

ATS Keywords: Google Ads, B2B SaaS, Lead Generation, HubSpot, Campaign Attribution, Full-Funnel Marketing, Analytical Skills, Google Analytics, Google Tag Manager, Looker Studio, A/B Testing, Keyword Strategies, Collaboration

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's skills and fit for the position.

🛠️ Tools & Technologies

• Google Ads (Search, Display, Performance Max, YouTube)
• HubSpot CRM
• Google Analytics
• Google Tag Manager
• Looker Studio
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Candidates should have experience with the listed tools and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to make informed decisions?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: Infrrd values innovation, customer-centricity, and collaboration, and seeks candidates who align with these values and work styles.

⚠️ Potential Challenges

• Managing budgets and improving cost-per-lead in a competitive market
• Keeping up with Google Ads platform changes and trends
• Collaborating with various teams to align demand-gen efforts
• Working in a fast-paced, growing company with evolving priorities

ASSUMPTION: This role may present challenges related to budget management, platform updates, team collaboration, and adapting to a fast-paced work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on Google Ads and lead generation for US-based markets from India.
• Infrrd's focus on B2B SaaS and AI technologies sets this role apart from marketing positions in other industries.
• This role offers opportunities for professional growth and development within the company, unlike some entry-level or short-term positions.

ASSUMPTION: This role is unique in its focus on Google Ads and lead generation for US-based markets from India, and offers opportunities for professional growth within the company.

📝 Sample Projects

• Developing and executing a successful Google Ads campaign for a US-based B2B SaaS product
• Optimizing lead generation strategies to improve cost-per-lead and conversion rates
• Collaborating with the content team to create targeted ad copy and landing pages

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does Infrrd support the professional growth and development of its employees?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does Infrrd measure the success of its marketing campaigns, and how will my performance be evaluated?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company's long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your Google Ads experience and lead generation successes
• Prepare examples of successful lead generation campaigns you've managed
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.