Growth Marketing Hacker: DeFi Wallet (Crypto.com Onchain)

📌 Core Information

🔹 Job Title: Growth Marketing Hacker: DeFi Wallet (Crypto.com Onchain)

🔹 Company: Crypto.com

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Owning the go-to-market strategy and user lifecycle for the Crypto.com DeFi Wallet
• Collaborating with product managers to execute marketing campaigns
• Driving adoption and trust in a self-custodial ecosystem
• Conducting user research and market intelligence to inform product roadmaps

ASSUMPTION: This role requires a strong understanding of Web3 UX and the ability to translate complex protocols into compelling user value.

📋 Key Responsibilities

✅ Strategy & Positioning: Partner with product and strategy teams to own the roadmap, define messaging, develop user personas, and lead creative/copy positioning.

✅ Launch Execution: Lead GTM for new features, conceptualize marketing campaigns, leverage DeFi partnerships, and coordinate cross-functionally for seamless launches.

✅ Customer Insights & Market Intelligence: Conduct user research, interviews, and data analysis to understand user motivations, pain points, and market gaps.

✅ Growth & Retention: Launch lifecycle campaigns, use gamification and token incentives to encourage deeper wallet usage, and optimize user flows.

✅ Performance & Reporting: Define KPIs, report using tools like GA4, Tableau, and Mixpanel, and iterate quickly based on data.

ASSUMPTION: This role involves a high level of collaboration and requires a bias to action in fast-paced environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3 to 5 years of experience in product marketing, ideally with a background in DeFi or Web3 wallets

Required Skills:

• Excellent communication and copywriting skills
• Analytical mindset with proficiency in marketing analytics and user research
• Highly collaborative with experience working cross-functionally in fast-paced environments
• Proven success launching and scaling B2C products or platforms

Preferred Skills:

• Experience in regulated industries or financial services
• Crypto native or familiarity with community-led growth

ASSUMPTION: A strong understanding of the nuances of Web3 UX and the ability to simplify complex ideas are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on market research for similar roles in Singapore)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time (40 hours per week), with flexible working arrangements

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Singapore. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on cryptocurrency and blockchain technology

Company Size: 1,001-5,000 employees, providing a large and diverse work environment

Founded: 2016, with a history of rapid growth and innovation in the crypto industry

Company Description:

• Crypto.com is a leading crypto trading platform with over 100 million users worldwide
• Committed to accelerating the adoption of cryptocurrency through its vision: Cryptocurrency in Every Wallet™
• Focuses on regulatory compliance, security, and privacy

Company Specialties:

• Blockchain
• Cryptocurrency
• FX and Mobile Payments

Company Website: crypto.com

ASSUMPTION: Crypto.com is a well-established company in the crypto industry, known for its commitment to regulatory compliance and user privacy.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, with opportunities for flexible working arrangements

Growth Opportunities:

• Potential to grow within the marketing team or explore other areas of the business
• Opportunities to work on high-impact projects and drive significant growth
• Chance to gain experience in a fast-paced, dynamic industry

ASSUMPTION: This role offers significant opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 1 Raffles Quay (North Tower), #09-06, Singapore, 048583

Geographic Context:

• Singapore is a global financial hub with a thriving startup ecosystem
• Close proximity to other major tech and finance companies
• Vibrant culture and diverse food scene

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: The office location provides a convenient and vibrant work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site interview with the hiring manager and team members
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Understanding of Web3 UX and DeFi wallets
• Communication and copywriting skills
• Analytical mindset and problem-solving abilities
• Collaboration and teamwork skills

Application Tips:

• Highlight relevant experience in DeFi or Web3 wallets
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of successful marketing campaigns you've led or contributed to

ATS Keywords: Growth Marketing, DeFi, User Research, Product Positioning, Campaign Execution, Analytics, Collaboration, Communication, Copywriting, Market Intelligence, Customer Insights, User Engagement, Lifecycle Campaigns, Gamification, Token Incentives, Web3 UX

ASSUMPTION: The interview process is designed to assess the candidate's understanding of Web3 UX, communication skills, and analytical mindset, as well as their ability to work collaboratively in a fast-paced environment.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., GA4, Tableau, Mixpanel)
• User research tools (e.g., surveys, interviews, focus groups)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Compliant

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in Web3 UX and DeFi wallets?
• Can you provide an example of a successful marketing campaign you've led or contributed to, and how you measured its impact?
• How do you approach working collaboratively with cross-functional teams in a fast-paced environment?

ASSUMPTION: Candidates who are passionate about cryptocurrency and blockchain technology, and who thrive in fast-paced, collaborative environments, are likely to be a good fit for this role.

⚠️ Potential Challenges

• Keeping up with the rapidly evolving Web3 landscape and user preferences
• Balancing the need for innovation with regulatory compliance
• Managing multiple stakeholders and priorities in a fast-paced environment
• Adapting to changes in the company's roadmap or strategy

ASSUMPTION: These challenges are inherent to working in a fast-paced, innovative industry and can be overcome by candidates who are adaptable, proactive, and committed to continuous learning.

📈 Similar Roles Comparison

• This role is unique in its focus on the go-to-market strategy and user lifecycle for a DeFi wallet within a leading crypto trading platform
• Similar roles may be found in other crypto or blockchain companies, but the specific focus on DeFi wallets and user engagement sets this role apart
• Career progression may involve moving into senior marketing roles, or exploring other areas of the business, such as product management or strategy

ASSUMPTION: This role offers a unique opportunity to work on cutting-edge technology and drive significant growth within a leading crypto trading platform.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new DeFi feature, such as token swaps or staking
• Conducting user research to understand the needs and preferences of different user segments, and using this information to inform product roadmaps
• Launching lifecycle campaigns to educate users on new features and drive engagement with the DeFi wallet

ASSUMPTION: These projects are representative of the types of initiatives the Growth Marketing Hacker may work on, and highlight the importance of collaboration, user-centricity, and data-driven decision-making in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the DeFi wallet and Crypto.com on-chain features?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional growth and development of its marketing team members?
• What is the company's approach to regulatory compliance, and how does this impact the marketing strategy for the DeFi wallet?
• How does the company measure the success of its marketing campaigns, and how does this inform the overall marketing strategy?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the marketing strategy for the DeFi wallet, and to assess the fit between the candidate's skills, experiences, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss how you measured their impact
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.