📌 Core Information
🔹 Job Title: Growth Marketing Hacker: DeFi Wallet (Crypto.com Onchain)
🔹 Company: Crypto.com
🔹 Location: Hong Kong, Hong Kong SAR
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning the go-to-market strategy and user lifecycle for the Crypto.com DeFi Wallet
- Collaborating with product managers and executing marketing campaigns
- Driving adoption, engagement, and trust in a self-custodial ecosystem
- Working cross-functionally with various teams to ensure seamless and impactful launches
ASSUMPTION: This role requires a strong understanding of Web3 UX and the ability to translate complex protocols into compelling user value.
📋 Key Responsibilities
✅ Strategy & Positioning:
- Partner with product and strategy teams to own the roadmap for the DeFi Wallet and Crypto.com on-chain features
- Define and refine messaging that communicates user benefits across self-custody, cross-chain access, and security
- Develop clear user personas and craft personalized journeys to drive acquisition
- Lead on creative/copy positioning and brief submission for growth teams
- Partner closely with product managers to ensure alignment between roadmap, market insights, and messaging
✅ Launch Execution:
- Lead GTM for new features like token swaps, staking, and more
- Conceptualize marketing campaigns across various channels for execution teams to deploy
- Leverage DeFi partnerships to amplify reach within the on-chain community
- Coordinate cross-functionally with multiple teams to ensure seamless, impactful launches and ongoing adoption
- Drive growth loops by aligning product incentives with marketing levers and user behavior
✅ Customer Insights & Market Intelligence:
- Conduct user research, interviews, and data analysis to understand motivations, pain points, and market gaps
- Benchmark against leading DeFi wallets and emerging trends in Web3 UX
- Feed insights back into the product and growth teams to refine roadmaps and campaign strategies
✅ Growth & Retention:
- Launch lifecycle campaigns that educate users on DeFi features and drive engagement
- Use gamification, reward mechanisms, and token incentives to encourage deeper wallet usage
- Partner with products to optimize user flows from onboarding to swap/stake
✅ Performance & Reporting:
- Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact
- Report using tools like GA4, Tableau, and Mixpanel, and iterate quickly based on feedback
ASSUMPTION: This role requires a high level of collaboration and a bias towards action, as well as strong analytical skills and proficiency in marketing analytics and user research.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3 to 5 years of experience in product marketing, ideally with a background in DeFi and Web3 wallets
Required Skills:
- Excellent communication and copywriting skills
- Highly collaborative, with experience working cross-functionally in fast-paced environments
- Analytical mindset with proficiency in marketing analytics and user research
- Familiarity with regulated industries or financial services
Preferred Skills:
- Crypto native or familiarity with community-led growth
ASSUMPTION: Candidates with a strong understanding of the DeFi and Web3 wallet space will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: HK$500,000 - HK$800,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on cryptocurrency and blockchain technology
Company Size: 1,001-5,000 employees, providing a large and established platform for growth and development
Founded: 2016, with a mission to accelerate the adoption of cryptocurrency through its vision: Cryptocurrency in Every Wallet™
Company Description:
- Crypto.com is a leading crypto trading platform with over 100 million users worldwide
- Committed to regulatory compliance, security, and privacy in the cryptocurrency industry
- Offers a range of products and services, including the Crypto.com DeFi Wallet
Company Specialties:
- Blockchain
- Cryptocurrency
- FX and Mobile Payments
Company Website: https://www.crypto.com
ASSUMPTION: Crypto.com is a well-established company in the cryptocurrency industry, with a strong focus on regulatory compliance and user experience.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Growth Marketing
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Potential to grow into a leadership role within the growth marketing team
- Opportunities to work on various projects and campaigns across the company's product suite
- Chance to gain experience in a fast-growing and dynamic industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop within the company.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Hong Kong
Office Location(s): 26/F Pacific Plaza, 410 Des Voeux Rd W, Shek Tong Tsui, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub, with a vibrant and growing cryptocurrency ecosystem
- The city offers a multicultural environment and a high standard of living
- Hong Kong is well-connected to other major cities in the Asia-Pacific region
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: Hong Kong provides an ideal location for this role, with a thriving cryptocurrency industry and a multicultural work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Understanding of the DeFi and Web3 wallet space
- Communication and copywriting skills
- Analytical and problem-solving skills
- Collaboration and teamwork
Application Tips:
- Highlight relevant experience in DeFi and Web3 wallets, as well as any experience in regulated industries or financial services
- Tailor your resume and cover letter to emphasize your understanding of the role and the company's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: DeFi, Web3 UX, Product Positioning, User Research, Campaign Strategy, Analytics, Collaboration, Copywriting, Customer Insights, Market Intelligence, Lifecycle Campaigns, Gamification, Token Incentives, Cross-Functional Coordination, Community Engagement
ASSUMPTION: The application process for this role may vary depending on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics tools (e.g., GA4, Tableau, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role may vary depending on the company's tech stack and the specific needs of the project.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Ownership
- Integrity
- Innovation
- Security
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you have a strong understanding of the DeFi and Web3 wallet space, and can you translate complex protocols into compelling user value?
- Are you comfortable working in a fast-paced, collaborative environment, and do you have a bias towards action?
- Do you have strong analytical skills and proficiency in marketing analytics and user research?
ASSUMPTION: Candidates who align with Crypto.com's company values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving cryptocurrency industry
- Balancing the need for regulatory compliance with the desire to innovate and drive adoption
- Managing multiple stakeholders and coordinating cross-functionally with various teams
- Adapting to the unique cultural and regulatory environment of Hong Kong
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a deep understanding of the DeFi and Web3 wallet space.
📈 Similar Roles Comparison
- This role is unique in its focus on the go-to-market strategy and user lifecycle for the Crypto.com DeFi Wallet, but it shares similarities with other growth marketing roles in the DeFi and Web3 wallet space
- Industry-specific context: The cryptocurrency industry is highly competitive and rapidly evolving, with new projects and platforms emerging regularly
- Career path comparison: This role offers opportunities for growth and advancement within the company, with potential paths to leadership roles in growth marketing or other areas of the business
ASSUMPTION: This role is well-suited to candidates with experience in growth marketing, particularly those with a background in DeFi and Web3 wallets.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new DeFi feature, such as token swaps or staking
- Conducting user research and market analysis to inform product roadmaps and campaign strategies
- Launching lifecycle campaigns to educate users on DeFi features and drive engagement
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Growth Marketing Hacker may work on, but the specific projects will vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for the Crypto.com DeFi Wallet?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Crypto.com support the professional development and growth of its employees?
- What are the biggest challenges facing the growth marketing team, and how can this role help address them?
- How does Crypto.com balance the need for regulatory compliance with the desire to innovate and drive adoption?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and understanding of the role and the company's mission
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
