Crypto.com is seeking a strategic and creative Growth Marketing Hacker to drive user growth and engagement for their Exchange and Main App. This role sits at the intersection of product, data, and creative execution, requiring a high-ownership, fast-paced environment enthusiast. Key aspects include:
- Developing go-to-market strategies and product positioning
- Launching integrated marketing campaigns across multiple channels
- Conducting user research and market intelligence to inform product improvements
- Collaborating cross-functionally with product managers, growth, and marketing teams
ASSUMPTION: This role requires a strong understanding of the crypto market and competitive landscape, as well as excellent communication skills to simplify complex ideas and tell compelling stories.
📋 Key Responsibilities
- Strategy & Positioning
- Partner with product and strategy teams to own the roadmap for Exchange and Main App verticals
- Develop value propositions and user personas to differentiate the platform
- Lead creative/copy positioning and brief submission for growth teams
- Launch Execution
- Manage go-to-market planning for feature launches in collaboration with product teams
- Conceptualize integrated marketing campaigns for user acquisition and execution
- Coordinate with local market teams for region-specific rollouts
- Customer Insights & Market Intelligence
- Analyze market trends and conduct competitive benchmarking
- Run user interviews, feedback loops, and surveys to understand user pain points
- Feed findings back into product and growth teams to inform prioritization and positioning
- Growth & Retention
- Design lifecycle programs that drive user activation, trading volume, and long-term retention
- Conceptualize promotions, streaks, and incentive programs to boost engagement and retention
- Work with data, analytics, and product teams to identify drop-off points and optimize onboarding and reactivation flows
- Performance & Reporting
- Define KPIs across funnel metrics, retention, and campaign impact with growth and product teams
- Report using tools like GA4, Tableau, and Mixpanel, and iterate quickly based on analytics and product feedback
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 3-5 years in product marketing, ideally with a crypto background
- Required Skills:
- Proven success in launching and scaling B2C products or platforms
- Excellent communication and copywriting skills
- Highly collaborative with experience working cross-functionally in fast-paced environments
- Analytical mindset with proficiency in marketing analytics and user research
- Experience in regulated industries or financial services (a plus)
- Preferred Skills:
- Crypto native or familiarity with community-led growth
- Proficiency in tools like GA4, Tableau, Mixpanel, and other marketing analytics platforms
ASSUMPTION: Given the fast-paced nature of the crypto industry, candidates with experience in dynamic environments and a strong understanding of the crypto market will thrive in this role.
💰 Compensation & Benefits
- Salary Range: £60,000 - £80,000 per annum (based on experience and market rates for mid-level marketing roles in London's financial services sector)
- Benefits:
- Competitive compensation package
- Health, dental, and vision insurance
- 401(k) matching
- Generous vacation and sick leave policy
- Flexible work arrangements (hybrid model with 2-3 days on-site per week)
- Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on market rates for mid-level marketing roles in London's financial services sector. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services, specifically Cryptocurrency Exchange and Trading Platform
- Company Size: 1,001-5,000 employees
- Founded: 2016
- Company Description: Crypto.com is a leading cryptocurrency trading platform with over 100 million users worldwide, committed to accelerating cryptocurrency adoption through its vision: Cryptocurrency in Every Wallet™. The company offers a range of services, including a cryptocurrency exchange, a mobile app for spot trading, and a suite of financial products.
- Company Specialties: Blockchain, Cryptocurrency, FX, and Mobile Payments
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Head of Growth Marketing
- Work Arrangement: Hybrid (2-3 days on-site per week, with flexible remote work options)
- Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing efforts
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
ASSUMPTION: Given the company's rapid growth and expansion, there are ample opportunities for career progression and growth within the marketing department.
🌍 Location & Work Environment
- Office Type: Hybrid (2-3 days on-site per week)
- Office Location(s): London, United Kingdom (with potential for remote work)
- Geographic Context: London is a major global financial hub, with a vibrant tech and startup scene. The city offers a multicultural environment, excellent public transportation, and numerous attractions.
- Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and focus, while the London location provides access to a diverse talent pool and a thriving crypto ecosystem.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screen → Take-home assignment → On-site interview → Final decision
- Key Assessment Areas: Strategic thinking, communication skills, analytical mindset, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your understanding of the crypto market and competitive landscape
- Prepare examples of your past marketing campaigns and their outcomes
🛠️ Tools & Technologies
- Google Analytics (GA4)
- Tableau
- Mixpanel
- Asana (project management)
- Slack (communication)
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for a smooth onboarding process.
👔 Cultural Fit Considerations
- Company Values: Customer Obsessed, Data Driven, One Team, Never Stop Learning, and Security First
- Work Style: Fast-paced, collaborative, data-driven, and customer-focused
- Self-Assessment Questions:
- How do you stay updated with the latest trends and developments in the crypto market?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions?
- How do you approach working in a fast-paced, dynamic environment with tight deadlines?
ASSUMPTION: Candidates who align with Crypto.com's values and thrive in fast-paced, collaborative environments will be a strong fit for this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing crypto market
- Balancing multiple projects and priorities in a dynamic work environment
- Collaborating effectively with cross-functional teams across different time zones
📈 Similar Roles Comparison
- Product Marketing Manager (Crypto.com): More focused on product positioning and messaging, with less emphasis on campaign execution and user research
- Growth Marketing Manager (Crypto Exchange): Similar role, but with a broader scope covering user acquisition, retention, and engagement for the entire exchange platform
- Marketing Manager (Crypto App): Focuses on marketing the crypto app to a more mainstream audience, with less emphasis on advanced trading features and user segments
ASSUMPTION: This role offers a unique blend of strategy, execution, and user research, making it distinct from similar marketing roles within the company and the broader crypto industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new feature launch, including user personas, messaging, and campaign execution
- Conducting user interviews and surveys to identify pain points and inform product improvements
- Analyzing market trends and competitive benchmarking to identify opportunities and threats
- Designing lifecycle programs and promotions to drive user activation, trading volume, and long-term retention
ASSUMPTION: These sample projects are tailored to the specific responsibilities and requirements of the Growth Marketing Hacker role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach A/B testing and data-informed decision-making?
- What is the company's long-term vision for the Exchange and Main App, and how does this role contribute to that vision?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team dynamics, and the company's long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/crypto/f794d0e3-40be-4391-89ff-d49611738fae)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for the phone/video screen by researching the company and role, and practicing your responses to common interview questions
- Complete the take-home assignment, demonstrating your strategic thinking and analytical skills
- Follow up with the hiring manager after your on-site interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
