📌 Core Information
🔹 Job Title: Growth Marketing Hacker: Exchange & Main App
🔹 Company: Crypto.com
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies for the Exchange and Crypto.com App
- Collaborating with cross-functional teams to launch features and campaigns
- Conducting market research and competitive analysis
- Designing lifecycle programs to drive user activation and retention
- Monitoring and reporting on campaign performance and KPIs
ASSUMPTION: This role requires a strategic thinker with strong analytical and communication skills, as well as experience in product marketing and growth hacking.
📋 Key Responsibilities
✅ Strategy & Positioning: Partner with product and strategy teams to own the roadmap, develop value propositions, define user personas, and lead creative/copy positioning.
✅ Launch Execution: Manage go-to-market planning, conceptualize integrated marketing campaigns, and coordinate with local market teams for region-specific rollouts.
✅ Customer Insights & Market Intelligence: Analyze market trends, conduct user interviews, and feed findings back into product and growth teams.
✅ Growth & Retention: Design lifecycle programs, promotions, and incentive programs to drive user engagement and boost retention.
✅ Performance & Reporting: Define KPIs, report on campaign impact, and iterate quickly based on data and analytics.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in product marketing, preferably in the crypto industry
Required Skills:
- Proven success launching and scaling B2C products or platforms
- Excellent communication and copywriting skills
- Highly collaborative with experience working cross-functionally
- Analytical mindset with proficiency in marketing analytics and user research
- Experience in regulated industries or financial services (a plus)
- Crypto native or familiarity with community-led growth (bonus)
Preferred Skills:
- Fluency in multiple languages
- Experience with crypto trading platforms
ASSUMPTION: Candidates with a strong background in product marketing and a passion for cryptocurrency are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level marketing roles in Singapore, the estimated salary range is SGD 80,000 - 120,000 per annum.
Benefits:
- Competitive salary and equity compensation
- Health, dental, and vision insurance
- Flexible work arrangements
- Gym reimbursement and wellness programs
- Employee discounts on Crypto.com products and services
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on cryptocurrency trading and mobile payments
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2016, with a strong focus on regulatory compliance, security, and privacy
Company Description:
- Crypto.com is a leading crypto trading platform with over 100 million users worldwide
- Committed to accelerating the adoption of cryptocurrency through its vision: Cryptocurrency in Every Wallet™
- Offers a range of products and services, including the Crypto.com Exchange, Crypto.com App, and Crypto.com Pay
Company Specialties:
- Blockchain technology
- Cryptocurrency trading and mobile payments
- Financial services and FX
Company Website: crypto.com
ASSUMPTION: Crypto.com is a well-established company in the cryptocurrency industry, with a strong focus on regulatory compliance and user privacy.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Head of Marketing and works closely with product managers, growth teams, and other stakeholders
Work Arrangement: On-site, with occasional remote work flexibility
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience in a fast-paced, dynamic industry
ASSUMPTION: This role offers a unique opportunity to work at the intersection of product, data, and creative execution, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 1 Raffles Quay (North Tower), #09-06, Singapore, 048583
Geographic Context:
- Singapore is a global hub for finance and technology, providing ample opportunities for networking and professional growth
- The office is located in the heart of Singapore's central business district, with easy access to public transportation and amenities
- The city offers a vibrant multicultural environment with a high quality of life
Work Schedule: Standard office hours with occasional flexibility for remote work
ASSUMPTION: The office environment at Crypto.com is collaborative and dynamic, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final interview with the Head of Marketing
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with company values
- Technical skills and industry knowledge
Application Tips:
- Highlight relevant experience in product marketing and growth hacking
- Demonstrate strong analytical and communication skills in your resume and cover letter
- Showcase your passion for cryptocurrency and understanding of the industry
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: Growth marketing, product marketing, user research, data analysis, copywriting, campaign management, market intelligence, customer insights, lifecycle programs, user activation, retention strategies, competitive benchmarking, collaboration, strategic thinking, creative execution, analytical mindset
ASSUMPTION: The interview process at Crypto.com is thorough and comprehensive, with a strong focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Crypto trading platforms (e.g., Crypto.com Exchange, Coinbase, Binance)
ASSUMPTION: The tools and technologies used in this role are industry-standard and may vary depending on the specific needs of the project or campaign.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Security First
- Regulatory Compliance
- Innovation
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in fast-paced, high-ownership environments?
- Are you comfortable working cross-functionally and collaborating with diverse teams?
- Do you have a strong analytical mindset and a passion for data-driven decision-making?
- Are you a strategic thinker with excellent communication skills?
ASSUMPTION: Crypto.com values candidates who are passionate about cryptocurrency, customer-focused, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic industry with frequent changes and updates
- Managing multiple projects and campaigns simultaneously
- Collaborating with diverse teams and stakeholders with varying priorities and goals
- Keeping up with the latest trends and developments in the cryptocurrency industry
ASSUMPTION: These challenges are inherent to the role and industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on the intersection of product, data, and creative execution in the cryptocurrency industry
- Compared to traditional marketing roles, this position requires a higher degree of strategic thinking and analytical skills
- Career paths in this role may include advancement within the marketing department or transition into other areas of the business, such as product management or business development
ASSUMPTION: This role offers a unique opportunity to work at the cutting edge of the cryptocurrency industry, with ample opportunities for growth and development.
📝 Sample Projects
- Developing a go-to-market strategy for a new feature on the Crypto.com Exchange
- Conducting market research and competitive analysis to inform product positioning and messaging
- Designing a lifecycle program to drive user activation and retention for the Crypto.com App
ASSUMPTION: These sample projects are representative of the types of initiatives that the Growth Marketing Hacker may work on, but the specific projects will vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company approach regulatory compliance and security in its products and services?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing and growth hacking
- Prepare for the interview by researching the company, the industry, and the role, and by practicing your problem-solving and communication skills
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
