📌 Core Information
🔹 Job Title: Growth Marketing Hacker: TradFi - Stocks/Equities
🔹 Company: Crypto.com
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategy and lifecycle programs for Crypto.com's new stocks and equities trading platform
- Collaborating with product managers and growth teams to align with user needs and business priorities
- Crafting messaging that differentiates Crypto.com's offering across accessibility, fees, user experience, and cross-asset trading
- Defining user personas and building tailored journeys to drive user acquisition (UA) at target cost per acquisition (CAC)
- Conducting user interviews, surveys, and behavioral analysis to inform positioning and roadmap
ASSUMPTION: This role requires a strong understanding of both traditional finance and digital assets, as well as experience in product marketing and growth strategies.
📋 Key Responsibilities
✅ Strategy & Positioning
- Partner with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem
- Craft messaging that differentiates Crypto.com's offering and own positioning and briefs
- Define user personas and build tailored journeys to drive UA at target CAC
- Work closely with product managers and growth to align product direction with market insights and user behavior
✅ Launch Execution
- Lead growth GTM for new features (e.g., fractional shares, commission-free trading, securities lending, etc.)
- Conceptualize integrated campaigns across email, in-app, paid media, content, and influencer channels to drive adoption, cross-sell, and engagement
- Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact
- Deliver high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume
✅ Customer Insights & Market Intelligence
- Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap
- Track and analyze competitors and emerging fintech trends to stay competitive
- Feed insights directly into product, growth, and creative strategy
✅ Growth & Retention
- Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education
- Coordinate cross-functionally with product, CRM, UA, design, partnerships, media, and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems
- Conceptualize and create compliant reward systems and streaks tied to market events and trading behavior
- Work with product and growth to continuously optimize the onboarding, funding, and trade execution experience
✅ Performance & Reporting
- Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact
- Use tools like GA4, Tableau, and Mixpanel to analyze campaign performance and drive rapid iteration
- Share insights regularly with product, data, and leadership teams to guide growth priorities
ASSUMPTION: This role requires strong analytical skills and proficiency in marketing analytics and user research to succeed in driving growth and retention.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3 to 5 years of experience in product marketing, ideally with a background in stocks or equities
Required Skills:
- Excellent communication and copywriting skills
- Highly collaborative, with experience working cross-functionally in fast-paced environments
- Analytical mindset with proficiency in marketing analytics and user research
- Experience in regulated industries or financial services (a plus)
Preferred Skills:
- Crypto native or familiarity with community-led growth
ASSUMPTION: Candidates with a strong background in product marketing and experience in regulated industries or financial services will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level marketing role in Los Angeles)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work arrangements
- Generous vacation and sick leave policies
- Employee stock purchase plan
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Los Angeles. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on cryptocurrency and digital assets
Company Size: 1,001-5,000 employees, which means a mid-sized company structure with opportunities for growth and career advancement
Founded: 2016, with a history of innovation and growth in the cryptocurrency industry
Company Description:
- Crypto.com is a leading cryptocurrency trading platform with over 100 million users worldwide
- Committed to accelerating the adoption of cryptocurrency through its vision: Cryptocurrency in Every Wallet™
- Focused on regulatory compliance, security, and privacy
Company Specialties:
- Blockchain
- Cryptocurrency
- FX and Mobile Payments
Company Website: crypto.com
ASSUMPTION: Crypto.com is a well-established company in the cryptocurrency industry, with a strong focus on regulatory compliance, security, and privacy.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Growth and works closely with product managers and growth teams
Work Arrangement: Remote OK, with flexible work arrangements available
Growth Opportunities:
- Potential to grow into a leadership role within the growth marketing team
- Opportunities to work on new and innovative projects as the company expands into new verticals
- Chance to gain experience in both traditional finance and digital assets
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in growth marketing within the financial services industry.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office location in Los Angeles, California
Office Location(s): 1 Raffles Quay (North Tower), #09-06, Singapore, 048583, SG
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse and vibrant culture
- Home to a thriving tech industry and numerous startups
- Offers a variety of entertainment, dining, and recreational opportunities
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The hybrid work environment allows for a balance between in-office collaboration and remote work, providing flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the growth team
- Final interview with the Head of Growth
Key Assessment Areas:
- Marketing and growth strategy
- Communication and copywriting skills
- Analytical skills and data-driven decision-making
- Collaboration and cross-functional teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your marketing and growth strategies, as well as your ability to analyze data and make data-driven decisions
- Demonstrate your understanding of both traditional finance and digital assets
ATS Keywords: Growth Marketing, Product Marketing, User Research, Campaign Execution, Data Analysis, Communication, Collaboration, Market Intelligence, Customer Insights, Lifecycle Marketing, Retention Strategies, Onboarding Optimization, Content Creation, Compliance, Analytical Mindset, Community Growth
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and growth strategy skills, as well as their ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- GA4
- Tableau
- Mixpanel
- Crypto.com's proprietary marketing and analytics tools
ASSUMPTION: Familiarity with GA4, Tableau, and Mixpanel is beneficial but not required, as the company provides training and support for its proprietary tools.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Ownership
- One Team, One Dream
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and innovative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and making data-driven decisions?
- Do you have a strong understanding of both traditional finance and digital assets?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong understanding of both traditional finance and digital assets will be well-suited for this role.
⚠️ Potential Challenges
- Balancing the needs of both traditional finance and digital assets users
- Keeping up with the rapidly evolving cryptocurrency and fintech landscapes
- Managing multiple stakeholders and cross-functional teams
- Adapting to a hybrid work environment
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique in its focus on bridging the gap between traditional finance and digital assets
- Similar roles in traditional finance may not have the same focus on digital assets and cryptocurrency
- Career paths in this role may lead to leadership positions within the growth marketing team or other areas of the company
ASSUMPTION: This role offers a unique opportunity to work at the intersection of traditional finance and digital assets, with strong growth potential for the right candidate.
📝 Sample Projects
- Developing a go-to-market strategy for a new fractional shares feature
- Conducting user interviews and surveys to inform product positioning and roadmap
- Creating high-conversion landing pages and onboarding flows to improve CAC and trading volume
ASSUMPTION: These sample projects are representative of the types of initiatives the Growth Marketing Hacker will work on in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall growth strategy for Crypto.com's stocks and equities trading platform?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Crypto.com support the professional development and growth of its employees?
- What is the company's approach to balancing the needs of traditional finance and digital assets users?
- How does the company foster a collaborative and innovative work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing and growth strategies, as well as your ability to analyze data and make data-driven decisions
- Demonstrate your understanding of both traditional finance and digital assets
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
