🔹 Job Title: Growth Marketing Hacker: TradFi - Stocks/Equities
🔹 Company: Crypto.com
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in product marketing, preferably with experience in stocks or equities, and a deep understanding of user-centered design and growth marketing strategies.
✅ Strategy & Positioning: Partner with product and strategy teams to own the roadmap, craft messaging, define user personas, and build tailored journeys to drive user acquisition (UA) at target CAC.
✅ Launch Execution: Lead growth go-to-market (GTM) for new features, conceptualize integrated campaigns, collaborate with regional marketing teams, and deliver high-conversion landing pages and onboarding flows.
✅ Customer Insights & Market Intelligence: Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap, track competitors, and stay competitive.
✅ Growth & Retention: Build lifecycle and retention campaigns, coordinate cross-functionally, and create compliant reward systems tied to market events and trading behavior.
✅ Performance & Reporting: Define KPIs, analyze campaign performance using tools like GA4 and Mixpanel, and share insights with product, data, and leadership teams.
ASSUMPTION: This role requires strong analytical skills, excellent communication and copywriting skills, and the ability to work effectively in a fast-paced, cross-functional environment.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in product marketing, ideally with a background in stocks or equities
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in regulated industries or financial services may have an advantage in this role.
Salary Range: £60,000 - £80,000 per year (estimated based on industry standards for a mid-level marketing role in London)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Financial Services, specifically cryptocurrency and blockchain technology
Company Size: 1,001-5,000 employees (as of 2025)
Founded: 2016, with headquarters in Singapore
Company Description:
Company Specialties:
Company Website: https://www.crypto.com
ASSUMPTION: Crypto.com is a well-established company in the cryptocurrency industry, with a strong focus on regulatory compliance and user experience.
Career Level: Mid-level marketing role with growth opportunities
Reporting Structure: This role reports directly to the Head of Growth and works closely with product managers and growth teams
Work Arrangement: Full-time with flexible hours and remote work options
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
Office Type: Hybrid (remote work options available)
Office Location(s): London, United Kingdom
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: London's status as a global financial hub and its vibrant tech industry make it an ideal location for this role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Growth marketing, product marketing, user research, campaign management, data analysis, communication, collaboration, copywriting, market intelligence, customer insights, lifecycle marketing, retention strategies, onboarding optimization, compliance, fintech trends, user experience, cross-functional coordination
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit within the company.
ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company's marketing and trading platforms continue to develop.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are passionate about cryptocurrency and blockchain technology, and who thrive in fast-paced, collaborative environments, are likely to be a good fit for this role.
ASSUMPTION: These challenges are inherent to working in a fast-growing, global cryptocurrency company and can be overcome by a proactive, adaptable, and collaborative approach.
ASSUMPTION: While this role shares similarities with other marketing roles in the fintech and cryptocurrency industries, its focus on the stocks and equities trading vertical makes it unique within Crypto.com's ecosystem.
ASSUMPTION: These sample projects are representative of the types of initiatives the Growth Marketing Hacker may work on, but the specific projects may vary depending on the company's priorities and the candidate's skills and experience.
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest in and understanding of the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.