Bonsai logo

Growth Marketing Intern

Bonsai
Full-time
On-site
Paris, Île-de-France, France

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Marketing Intern

πŸ”Ή Company: Bonsai

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Internship (minimum 6 months)

πŸ”Ή Category: πŸš€ Growth Marketing, πŸ‘” Marketing Internships & Entry-Level


πŸ“Œ Essential Job Details

πŸš€ Job Overview

Bonsai is seeking a Growth Marketing Intern to join their dynamic team for a minimum 6-month internship. In this role, you'll support customer acquisition, engagement, and retention initiatives while working closely with Growth and Product teams. You'll help execute and optimize marketing campaigns, analyze performance data, create compelling content, and contribute to testing new growth strategies in a fast-paced startup environment. This position offers potential for extension or transition to a full-time role based on performance.


πŸ“‹ Key Responsibilities

  • βœ… Support execution of customer acquisition campaigns across paid and organic channels
  • βœ… Create and optimize SEO content to improve organic search rankings
  • βœ… Work on backlinking strategy and repurpose content for social media
  • βœ… Create content and engage with target communities on social media platforms
  • βœ… Track key metrics, analyze performance data, and provide actionable insights
  • βœ… Assist in running A/B tests and experiments to optimize conversion rates and user engagement
  • βœ… Conduct market and competitor analysis to identify growth opportunities

🎯 Required Qualifications

Education: Currently studying or recently completed a degree in Marketing, Business, or a related field

Experience: Some experience with marketing tools is preferred but not required

Skills:

  • Strong interest in growth marketing
  • Excellent written and verbal communication skills
  • Ability to analyze data and draw meaningful conclusions
  • Familiarity with SEO, content marketing, or paid advertising (a plus)

ASSUMPTION: While not explicitly stated as requirements, the job likely requires basic computer literacy, analytical thinking, and the ability to work in a team environment, as these are fundamental to the listed responsibilities.


πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Hands-on experience working at a fast-growing startup
  • Learning opportunity from experienced marketers
  • Potential for a full-time role after the internship
  • Chance to make an impact on a product that helps small businesses

Industry Comparison: Not specified

ASSUMPTION: As this is an internship in France, it likely follows French internship compensation standards, which typically require a minimum stipend (gratification) for internships longer than 2 months. The exact amount would depend on company policy and industry standards for marketing interns in Paris.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Bonsai provides administrative solutions for small businesses globally, handling contracts, proposals, invoices, payments, accounting, taxes, and banking services. They help entrepreneurs focus on their core business instead of administrative tasks.

Company Size: Not explicitly stated, but team members are spread across 9 different countries

Company Stage: Profitable, fast-growing startup backed by renowned investors including Y Combinator, Matrix Partners, and Index Ventures

ASSUMPTION: Based on their investor profile and description as "profitable and growing very quickly," Bonsai appears to be in the growth/scale-up stage rather than early-stage startup, suggesting they have found product-market fit and are expanding their market reach.


πŸ“Š Role Analysis

Career Level: Entry-level (internship)

Reporting Structure: Not specified, but likely reports to a Growth Marketing Manager or similar role

Team Size/Composition: Not specified

Growth Opportunities: Explicitly mentions potential for extension or transition to a full-time role based on performance

ASSUMPTION: As an intern working with both Growth and Product teams, you would likely be contributing to cross-functional projects and gaining exposure to multiple aspects of marketing in a tech startup environment, providing valuable career development opportunities beyond the specific responsibilities listed.


🌍 Location & Work Environment

Office Type: Potentially hybrid or remote, as the company mentions being "90% remote since 2016"

Geographic Context: Paris is a major European business hub with a growing tech ecosystem and startup scene. It offers a vibrant cultural environment and excellent public transportation.

Work Schedule: Not specified, but likely standard business hours

Regional Considerations: Working in Paris typically requires French language skills, though the level of proficiency needed may vary depending on the team composition and company's working language.

ASSUMPTION: Since the company mentions being 90% remote with team members across 9 countries, there may be flexibility in the work arrangement even though the position is based in Paris. This could involve some remote work combined with office presence.


πŸ’Ό Interview & Application Insights

Typical Process: For marketing internships at tech startups, the interview process typically includes a resume/CV screening, initial phone or video interview, possible marketing assignment or case study, and a final interview with the team or hiring manager.

Key Assessment Areas: Growth marketing knowledge, analytical abilities, communication skills, creativity, problem-solving approach, and cultural fit with a fast-paced startup environment.

Application Tips: Highlight any previous marketing experience (even academic projects), demonstrate data analysis capabilities, showcase content creation samples if available, and express genuine interest in Bonsai's mission of helping small businesses.

ATS Keywords: growth marketing, SEO, social media marketing, A/B testing, data analysis, customer acquisition, content creation, marketing campaigns, conversion optimization

ASSUMPTION: These insights are based on standard industry practices for growth marketing internship roles at technology startups and may vary based on Bonsai's specific hiring processes.


πŸ› οΈ Tools & Technologies

  • Google Ads
  • LinkedIn Ads
  • Email marketing platforms
  • Analytics tools (likely Google Analytics)
  • SEO tools
  • Social media management platforms
  • A/B testing tools

ASSUMPTION: While Google Ads and LinkedIn Ads are specifically mentioned, other common tools in growth marketing such as analytics platforms, SEO tools, and A/B testing solutions are likely used given the responsibilities listed, though specific platforms aren't named in the job description.


πŸ‘” Cultural Fit Considerations

Company Values: Support for small businesses, focus on removing administrative burdens, enabling entrepreneurs to focus on their core mission

Work Style: Fast-paced, data-driven, experimental, global remote collaboration

Self-Assessment:

  • Are you passionate about helping small businesses succeed?
  • Do you thrive in environments that value data and experimentation?
  • Are you comfortable with the pace and ambiguity of a growing startup?
  • Can you work effectively with remote teams across different time zones?
  • Are you eager to learn and adapt in a rapidly evolving field?

ASSUMPTION: Based on the company description emphasizing growth, small business support, and global remote work, Bonsai likely values adaptability, data-driven decision making, and a passion for entrepreneurship in their team members.


⚠️ Potential Challenges

  • Working in a fast-paced startup environment may require quick adaptation and comfort with ambiguity
  • Remote or hybrid work arrangements across multiple countries could mean navigating different time zones for collaboration
  • The broad range of responsibilities suggests you'll need to be versatile and potentially juggle multiple priorities
  • Being able to demonstrate tangible results within a 6-month internship period may be necessary for extension or conversion to full-time

ASSUMPTION: These potential challenges are inferred from the company description as a fast-growing startup with a global remote team and the broad scope of marketing responsibilities described in the role.


πŸ“ˆ Similar Roles Comparison

This Growth Marketing Intern role differs from traditional marketing internships by its strong focus on data analysis, experimentation, and digital channel optimization. Unlike general marketing internships that might focus mainly on content creation or social media management, this role emphasizes measurable growth outcomes and appears to offer more hands-on experience with performance marketing tactics.

Compared to Digital Marketing Intern roles, this position has a clearer focus on driving business growth metrics rather than just managing digital channels. The opportunity to work with both Growth and Product teams suggests more strategic involvement than typically found in entry-level marketing positions.

ASSUMPTION: This comparison is based on standard industry patterns for marketing internships in technology companies and the specific growth-oriented language used in the job description.


πŸ“ Sample Projects

  1. SEO Content Optimization: Researching keywords, creating or optimizing blog posts, and tracking organic traffic improvements.
  2. Social Media Engagement Campaign: Developing content calendar, creating posts, and analyzing engagement metrics for target communities.
  3. Conversion Rate Optimization: Setting up A/B tests on landing pages or email campaigns and analyzing results to improve conversion rates.
  4. Competitor Analysis: Researching competitor marketing strategies and identifying opportunities for differentiation or improved tactics.
  5. Acquisition Channel Analysis: Examining performance data across different marketing channels to identify the most cost-effective sources of new customers.

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and typical growth marketing initiatives at technology startups.


❓ Key Questions to Ask During Interview

  1. What metrics does Bonsai use to measure marketing success, and how does this role contribute to those goals?
  2. Can you share examples of successful growth experiments the team has conducted recently?
  3. How does the marketing team collaborate with the product team on growth initiatives?
  4. What's the typical career progression for interns who transition to full-time roles at Bonsai?
  5. How does Bonsai's remote-first culture work in practice, particularly for team members based in Paris?
  6. What are the biggest growth challenges and opportunities Bonsai is focused on right now?

ASSUMPTION: These questions are suggested based on the growth marketing focus and startup nature of the role, and may need adaptation based on specific interview contexts and individual priorities.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

  1. Tailor your resume: Highlight any marketing experience, data analysis skills, and content creation capabilities. Include keywords like "growth marketing," "SEO," "A/B testing," and "data analysis" to optimize for ATS systems.
  2. Prepare your portfolio: If available, compile examples of marketing content you've created, campaigns you've contributed to, or analytics reports you've developed.
  3. Research Bonsai thoroughly: Understand their product offerings, target audience, and how they help small businesses. This demonstrates genuine interest during interviews.
  4. Connect with current employees: Reach out to team members on LinkedIn to learn more about the company culture and work environment.
  5. Prepare for analytical questions: Be ready to discuss how you would approach growth marketing challenges and analyze campaign performance.
  6. Follow application instructions carefully: Submit all requested materials and follow up appropriately if you don't hear back within a reasonable timeframe.