Growth Marketing Lead

📌 Core Information

🔹 Job Title: Growth Marketing Lead

🔹 Company: Prolific

🔹 Location: Remote, UK

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing ABM plans targeting strategic accounts in the AI space
• Designing and optimizing campaigns across customer touchpoints
• Collaborating with sales and marketing teams to deliver coordinated experiences
• Tracking performance, reporting on KPIs, and iterating campaigns based on data and feedback

ASSUMPTION: This role requires a strategic and execution-focused mindset, with a strong emphasis on data-driven decision making and collaboration with various teams.

📋 Key Responsibilities

✅ Develop and execute ABM plans targeting strategic accounts in the AI space, with measurable impact on pipeline

✅ Design and optimize campaigns across customer touchpoints, tailoring messaging and content to key use cases, personas, and buying stages

✅ Own the strategic account list with Sales and Revenue Operations, defining target segments and priority accounts

✅ Coordinate with the events manager to embed field marketing and hosted experiences into the demand playbook

✅ Collaborate with the lifecycle marketer to build effective nurture journeys and accelerate hand raisers through the funnel

✅ Test and scale new demand tactics using insights from intent platforms, enrichment tools, and campaign analytics

✅ Communicate progress clearly and frequently with internal stakeholders, including weekly updates on campaign performance, test results, and actionable learnings

✅ Track performance, report on KPIs, and iterate campaigns based on data and feedback

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in B2B demand generation and ABM, ideally in the AI, SaaS, or developer tools space

Required Skills:

• Proven experience in B2B demand generation and ABM
• Excellent collaboration and communication skills
• Strong grasp of growth levers across paid media, intent data, outbound orchestration, and on-site conversion optimization
• Demonstrated ability to build integrated, multi-channel campaigns that drive awareness and pipeline within strategic accounts
• Data-driven mindset, comfortable owning performance metrics like MQLs, SALs, pipeline contribution, and ROI
• Excellent collaboration skills, able to partner with sales and cross-functional marketing teams to deliver coordinated, customer-centric experiences
• Comfort operating in fast-paced, ambiguous environments where experimentation and iteration are key

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with AI or machine learning technologies
• Knowledge of the AI or developer tools industry

ASSUMPTION: While a master's degree may be beneficial, it is not required for this role. Relevant experience is more important than formal education.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (Based on industry standards for a growth marketing lead with 5-10 years of experience in the AI or SaaS space)

Benefits:

• Competitive salary
• Remote working within an impactful, mission-driven culture
• Access to Prolific's unique human data platform and opportunities for groundbreaking research
• Benefits package (details available in the external handbook)

Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results and outcomes

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the AI or SaaS space. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI and data collection platforms

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and enterprise resources)

Founded: 2014, with a focus on building the biggest pool of quality human data in the world for AI developers, researchers, and organizations

Company Description:

• Prolific is a technology company that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback
• The company's platform is used by over 35,000 AI developers, researchers, and organizations to gather data from real, engaged participants, with a new study launched every 2 minutes
• Prolific has been ranked among the fastest-growing businesses in the Financial Times 1000 in 2025 and 2024 and the Deloitte Technology Fast 50 in 2023

Company Specialties:

• Crowdsourcing
• Participant recruitment
• Online research
• AI and data collection
• AI model development and machine learning

Company Website: Prolific

ASSUMPTION: Prolific's unique platform and focus on human data make it an attractive option for AI developers, researchers, and organizations seeking high-quality, ethically sourced data.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibility as the company expands

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Growth Marketing Team, Sales, Product Marketing, and Content teams

Work Arrangement: Remote OK, with a flexible, results-driven work environment

Growth Opportunities:

• Expanding the strategic account list and targeting new high-value accounts
• Developing and executing new demand generation campaigns to drive pipeline growth
• Collaborating with cross-functional teams to improve processes and workflows
• Potential opportunities to lead and mentor junior team members as the team grows

ASSUMPTION: This role offers significant growth potential, as Prolific continues to expand its platform and customer base.

🌍 Location & Work Environment

Office Type: Remote, with occasional team meetings and events in London, New York City, or San Francisco

Office Location(s): London, New York City, San Francisco

Geographic Context:

• Remote work allows for a flexible work-life balance and the ability to work from anywhere with a stable internet connection
• Occasional travel may be required for team meetings, events, or client visits
• The UK, New York City, and San Francisco are major tech hubs with vibrant AI and data science communities

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and outcomes

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and autonomy, with occasional travel requirements for team collaboration and client engagement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team and relevant stakeholders
• Final interview with the Head of Marketing
• Background check and offer

Key Assessment Areas:

• Strategic thinking and planning skills
• Campaign execution and optimization skills
• Collaboration and communication skills
• Data-driven mindset and analytical skills
• Industry knowledge and understanding of AI or SaaS markets

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of your experience with ABM, demand generation, and campaign optimization
• Demonstrate your understanding of the AI or SaaS industry and Prolific's unique value proposition
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development

ATS Keywords: B2B demand generation, account-based marketing, strategic planning, campaign execution, data-driven, AI, SaaS, collaboration, communication, growth marketing

ASSUMPTION: The interview process will focus on assessing your strategic thinking, campaign execution skills, and cultural fit with Prolific's mission-driven culture.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• AI and data collection platforms (e.g., Prolific's own platform)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with marketing automation tools, CRM software, and AI or data collection platforms is essential for this role. Experience with Prolific's own platform would be a significant advantage.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven: Prolific is committed to making a meaningful difference in the AI industry and the world
• Inclusive: Prolific values diversity, equity, and inclusion in its team and the data it collects
• Collaborative: Prolific fosters a culture of collaboration, both internally and with its global participant pool
• Innovative: Prolific encourages experimentation, iteration, and continuous learning

Work Style:

• Results-driven: Prolific focuses on outcomes and impact, rather than hours worked
• Flexible: Prolific offers a flexible work environment, with remote work and flexible hours
• Data-driven: Prolific uses data to inform decision-making and improve performance
• Mission-driven: Prolific's team is passionate about the company's mission and the impact it can make

Self-Assessment Questions:

• Do you share Prolific's commitment to making a meaningful impact in the AI industry and the world?
• Are you comfortable working in a flexible, remote environment and managing your own time effectively?
• Do you have a data-driven mindset and enjoy using data to inform decision-making and improve performance?
• Are you passionate about Prolific's mission and the opportunity to work on cutting-edge AI projects?

ASSUMPTION: Prolific's cultural values and work style require candidates who are impact-driven, collaborative, and comfortable working in a flexible, remote environment.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Balancing strategic planning and execution, with a focus on both short-term results and long-term growth
• Adapting to changes in the AI industry and Prolific's platform as it continues to evolve
• Occasional travel requirements for team collaboration and client engagement
• Ensuring the ethical sourcing and use of human data, in accordance with Prolific's high standards and industry best practices

ASSUMPTION: These challenges require strong project management skills, adaptability, and a commitment to Prolific's mission and values.

📈 Similar Roles Comparison

• Unlike traditional demand generation roles, this position focuses on high-value, strategic accounts in the AI space, requiring a deeper understanding of the industry and its key players
• Prolific's unique platform and focus on human data differentiate it from other AI or SaaS companies, offering a unique value proposition for both customers and employees
• This role offers significant growth potential, as Prolific continues to expand its platform and customer base, providing opportunities for career advancement and professional development

ASSUMPTION: This role is unique due to Prolific's focus on human data and its strategic approach to demand generation in the AI space.

📝 Sample Projects

• Developing and executing an ABM campaign targeting a strategic account in the AI space, with measurable impact on pipeline
• Designing and optimizing a multi-channel campaign to drive awareness and engagement with AI app developers, using Prolific's unique human data platform
• Collaborating with the lifecycle marketer to build an effective nurture journey for hand raisers, accelerating their progression through the funnel

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Growth Marketing Lead role at Prolific.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Prolific support the growth and development of its marketing team members?
• What are the most significant challenges facing the Growth Marketing Team in the next 12-24 months, and how can this role help address them?
• How does Prolific measure the success of its ABM campaigns, and what are the key KPIs for this role?
• What opportunities are there for collaboration with other teams, such as Product Marketing, Content, or Sales, to improve cross-functional alignment and customer experiences?

ASSUMPTION: These questions demonstrate your interest in the role, Prolific's growth plans, and your commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Prolific's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare thoughtful questions to ask during the interview, focusing on Prolific's growth plans, team dynamics, and opportunities for professional development
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
• If selected for an interview, take the time to research Prolific's platform, industry, and competitors to demonstrate your understanding of the company and its unique value proposition

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.